Three major values of advertising?

Advertising has three major values:

1. Establishing brand image. Advertising can publicize and promote the company's products, enhance consumer awareness of the product.

2. Guide consumption. Advertisements create visual and sensory images through exaggeration or association, and so on, to attract consumers' desire to buy.

3. Satisfy consumers' aesthetic needs. Advertising through symbols, metaphors, wit, beautification and other means, so that the product meets the aesthetic needs of consumers, to stimulate the aesthetic interest of consumers.

l, the launch of a new brand;

2, the launch of new products under the existing brand, that is, to adopt a "brand extension" strategy;

3, the improvement of the existing brand;

4, so that those who have not heard of a brand before the brand to understand;

5, the tour of the brand, and so on. p>

5. lobbying those who know of a brand but have never purchased it to try it;

6. lobbying those who have used a brand before to try it again;

7. lobbying those who are using a brand to use it more;

8. lobbying those who are using a brand to use it in a different way;

9. lobby another target market (e.g., younger or wealthier people) to use the brand;

10. lobby retailers to stock the brand's products to make it easier for people to buy them.

As we all know, traditional advertising is mainly through the graphic design elements, to advertise some details of the display, and then to attract the attention of consumers, so as to produce some consumer purchasing behavior. Its disadvantage is that there is no way to control the final result of the advertisement. You don't know who reads the ads, and you can't accurately assess the effect of the ads, so when the market economy is in the doldrums, many companies have to cut their advertising budgets because they can't tell whether the ads are effective or not.

The new advertisement avoids the shortcomings of traditional advertisement and has unique advantages, on the one hand, it is reflected in the effect.

The new advertisement uses the technology of mobile Internet, which can accurately capture the customers through the combination of traditional advertisement and Internet technology in the process of advertisement placement. The biggest difference between it and traditional advertising is that it knows who watched the ads and where.

As an example, I have placed ads in the surrounding ten communities, through my background, there will be accurate data to reflect, which community ad space read more often, which community brings more customers, this is the new advertising, can accurately judge and feedback advertising effect.

On the other hand, reflected in the expansion of customers.

With the increase in advertising costs, the more ads are placed, the profits continue to decrease, under the premise of today's traditional business is so difficult, and then let the enterprise to a large number of advertising costs, it is obviously unrealistic.

So, today, we have to study is not widely advertised, but the precise customer delivery, the precise customer guide to the store, which is the core value of the new advertising among.

Based on this concept of *** knowledge, there are three core values of advertising "to obtain customers, lock customers and *** win" to explain how the new advertising to expand customers.

First, how does the new advertising acquire customers?

Mr. Niu Yun has a set of theories about advertising, and he divides advertising into four stages of V4.0, which are 1.0, the era of print ads; 2.0, the era of VR ads; 3.0, the era of AI intelligent advertising technology; and 4.0, the era of *** enjoyment of the store + share marketing.

The era of traditional advertising 1.0 of print advertising is to acquire customers through the visual recognition of the plane, while 2.0, 3.0 and 4.0 are to acquire customers through technology, which is the essential difference between the two.

Secondly, how does the new advertisement lock customers?

Locking customers is to lock them in, how can we lock them in? There are two meanings of locking here, the first meaning is that the customers who have been dealt with continue to come back to consume, and the second meaning is that the customers who have been dealt with bring more customers. In short, it is to transform the customer to the store into a channel, through this way to lock customers.

The traditional method of turning shoppers into channels is to utilize word-of-mouth, but word-of-mouth is difficult to control, and the customer's willingness to participate is relatively low, with obvious drawbacks.

And in the era of the mobile Internet, the new advertising is relying on advertising technology to transform store customers into channels, so as to carry out customer fission. For example, the restaurant, by allowing customers who have been to the store to participate in the golden egg game, so that 100% of the customers won the lottery, to get the qualification of the beer to drink, the customer has a second time when the demand, may bring a friend together, but also will order crayfish and so on the side dishes, which is to carry out the process of customer fission.

Of course, in addition to smashing the golden egg and coupons and so on play, these are relying on Internet technology to achieve.

Third, the new advertising how to create **** win?

In Mr. Niu Yun's course system, the new advertisement is to build an advertising platform and create a ****win through "**** enjoyment store + share marketing". For example, if I am a restaurant, I can put up posters of the gym in the store, and if diners learn about it by scanning the code and open a card in the gym, then the owner of the restaurant can get a commission and a commission.

Shops and stores share each other's customer resources, which is the "**** enjoy the store". I share your stuff and bring you customers, you give me money, this is "share marketing". The "****sharing store" realizes the ****sharing of venues and consumer channels, and "sharing marketing" can transform old customers into advertising and consumer channels, while accurately identifying the source of customers.

***Hanging the store + share marketing, to create no ceiling fission entrepreneurship, through this model, their own stores into fission stores and fission entrepreneurship platform, so as to turn other people's stores customers into your customers, to achieve different industries, between different stores **** win situation.

New advertising compared to traditional advertising, not only to overcome the shortcomings of traditional advertising can not track the effect of placement, but also in the acquisition of customers, lock customers and create *** win three core values have overwhelming advantages, is a must learn a course of advertising and marketing enterprises.

One, deliver information, communicate production and demand

Two, stimulate demand, increase sales

Three, promote competition, open up the market

Four, introduce knowledge, guide consumption

Five, enrich life, cultivate sentiment

Advertising is essentially characterized as the dissemination of information, which is a special form of communication and communication mode. Advertising in the realization of its function at the same time, inevitably in its special form of the role of the whole society, to produce a certain economic value and cultural value. This social function of advertising derived from the instrumental function is called advertising value, which is a kind of value extension of advertising function.

The value of advertisement

A good advertisement is actually a beautiful work of art, which can not only introduce people to commodities and business in a real and concrete way, but also allow people to observe and appreciate the image of the work, thus arousing rich associations of life.