Brand Profile of Golden Fragrance

After hearing about the prosperity of the Xiamen port, he transferred to Xiamen to conduct exploratory sales. When he stepped into Xiamen, he saw that the city was prosperous and business was booming, so he had the idea of staying in Xiamen and decided to set up a store in Xiamen. Began production of dried meat floss, because of the selection of good, unique ingredients, coupled with meticulous work, the production of meat floss golden color, brilliant as gold, its taste fresh, unparalleled, just listed, that is widely acclaimed, sales day wide. As a result of profitable business, "gold incense" old business increasingly prosperous, family members have been put into the store business, widely opened stores, and the creation of the "gold incense sent to the record", "gold incense Youji

This is the first time that we have established the "Golden Fragrance", "Golden Fragrance", "Golden Fragrance", "Golden Fragrance" and so on.

The store ancestor "gold incense Shengji" line, as a member of the gold incense family, through the turbulent history of social change, has been operating the family industry. 1903, "gold incense Shengji" founding number of people Huang Jing, in order to develop the family industry, engaged in the "gold incense", "gold incense". "Golden Fragrance" product sales, due to good sales, business profits, in 1915 to create "Golden Fragrance Sheng Kee" branch, in Xiamen Palace Chai (now Xiamen Datong Road) to buy real estate, set up the front store after the plant "Xiamen Huang Jin Xiang Sheng Ji meat pine store". 1903 to 1938, "Huang Jin Xiang Sheng Ji" meat pine in addition to Xiamen sales, but also through the overseas Chinese merchants sold a lot of Southeast Asia. In the 1940s, Xiamen fell, forced by the war situation "Golden Fragrance Sheng Ji" in 1938 moved to Gulangyu Island Longtou Road to continue to make and operate meat floss products. After liberation, in 1956, the state of the private sector reform, public-private partnership, "Golden Fragrance Sheng Ji" into the Xiamen Food Company (now Xiamen Golden Fragrance Food Co., Ltd.) to continue to operate. 1978, with the end of the Cultural Revolution, the development of reform and opening up. In order to expand production, the development of the family business, Huang Jing's grandson Huang Manhong (now Huang Shengji legal person) in Gulangyu Island, registered gold incense Huang Shengji meat floss store (Gulangyu Island, Longtou Road, No. 95). 1978 to the present, the gold incense Shengji meat floss store development is maturing, the product craftsmanship, the ingredients are exquisite, the quality of the products, the flavor is unique, the product sales steadily rising, the 100-year-old store back to that year's scenery, a show of brilliant situation, has been Become known as the century-old, Xiamen has become a specialty of tourism products, is a must-have home to visit friends and relatives of high-quality gifts.

Huang Shengji, more than a century, in five generations of people's efforts, walked through the basket, picking up the stretcher, set up a stall, open store, run a factory of the arduous path of entrepreneurship, experienced a public-private partnership, joint purchasing and distribution, planning and supply, enterprise restructuring of the development of the mileage in 2003 in the Gulangyu Island, Haidan Road, No. 40, set up in the Xiamen City, Gulangyu Island, Huang Shengji Meat Processing Plant, the times change, the front store and then factory Times have changed, the former shop and factory into a private enterprise, a small store has been built into a large factory, but the feed is superior, the material is exquisite, technology and service are also innovative on the basis of tradition, in the unchanged inheritance, in the change of the development of the customer's heart of Huang Shengji is that forever. In the spirit of "integrity-based, to the benefit of the people" business purposes. Huang Shengji gradually formed its own unique production methods and business strategies, business performance ranks first in the industry.

In 2006, in order to synchronize with the development of the industry, expanding exchanges, and further build a well-known brand for more consumers to provide quality products, the company purchased land in Longhai City, Dongyuan Industrial Development Zone to build factories, the establishment of the store's new production base - Longhai City, Dongyuan Golden Fragrance Food Factory, the new plant covers an area of 10 acres, the construction area of more than 3,200 square meters. The new factory covers an area of 10 acres, with a building area of more than 3200 square meters and a total investment of 10 million yuan. Since the establishment of the new factory, the company has increased the development of products and technology updates, production processes and flavors have been improved to better meet the tastes of modern people. Not only have we inherited the traditional flavors, but we also keep trying new changes to further improve the diversity and balance of our products.

With the progress of the society, the quality and hygiene of the food has been mentioned in the first place, the factory has always attached importance to the quality of products and hygiene, and has been improving the packaging, from the original single-layer ordinary plastic bag packaging, rope sealing gradually changed to the use of non-toxic food-specific safety packaging bags, and distinguish between the inner and outer packaging, sealing is also taken to the thermoplastic sealing. The quality and shelf life of the products have made a qualitative leap forward. 2005, the factory by the Provincial Quality Supervision Bureau of QS inspection, successfully passed and obtained food quality and safety market access qualifications. The company also has a high-quality quality self-inspection team, built a specialized enterprise quality inspection, quality supervision departments, the implementation of comprehensive quality management, in order to ensure that consumers can eat assured satisfaction of the product.

At present, Huang Shengji meat products series developed into four categories of seventeen varieties, the brand series in recent years, production and sales, and achieved "five no" business results: that is, no raw materials backlog inventory; two no finished product backlog inventory; three no safety accidents; four no media exposure; five no any debt disputes. Huang Shengji, with the old store and new factory of the century-old, has been constantly improve their own requirements, over the years won awards at all levels of various departments, title more than ten, the enterprise has developed into a modern scale operation of professional manufacturers, enterprise brand products set green, nutrition, fashion and culture in one, is a new attitude and strong momentum of development to create brilliant.