What are the characteristics of traditional media and the main relationship

Traditional media mainly includes newspapers, outdoor, communications, radio, television and self media outside the network and other media in the traditional sense, traditional media also need to have certain characteristics and the main relationship. Let me give you a popularization of traditional media below.

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Traditional media components

Traditional media are mainly sound, images, including television, radio, etc., there are time and space limitations, while multimedia is a set of sound, graphics, animation and so on, the main thing is that a certain degree of time and space limitations are solved. But multimedia does not replace traditional media.

Following the press, radio, television and other traditional media, the Internet has become another important form of media. Faced with a huge impact, as a strong media, television, has recognized that the full play of network interactivity, integration and interactive road will be the old and new media to seek *** with the development of the inevitable trend.

The main features of the traditional media

One of the priorities of the State Administration of Radio, Film and Television (SARFT) is? Multimedia and all-media as the direction of development, to accelerate the traditional media upgrade and strategic transformation. But how to transform is a difficult problem in front of the traditional media.

The following is the path of transformation and upgrading of traditional media in China.

1.1 Advantages of multimedia

1. Resource advantage, rich in content;

2. Advantage of timeliness;

3. Interactive advantage with a high degree of participation;

4. Full service.

1.2 Three major shortcomings of online media

1. Lack of rigor;

2. Lack of profundity;

3. Lack of a sense of authority.

1.3 Advantages of traditional media

1. Strong human and material resources;

2. Utilizing the strengths of traditional media;

3. Rich experience.

Analysis of the relationship between traditional media

(a) The development of online media depends on traditional media.

The network media has its own shortcomings, mainly due to broadband limitations and lack of information sources, and these shortcomings can be beneficially supplemented from the traditional media. On the one hand, the television media has a well-connected cable network, they have the possibility of building a broadband high-speed transmission network, which is the basis for the rise of a new round of the Internet revolution, which will greatly improve the network transmission speed, and combining the advantages of the network and the television, for the network to enter the conditions of tens of thousands of households. On the other hand, traditional media have rich information resources, which can provide network media with fresh content and materials, traditional media have a scattered information collection network, experienced information collection and processing personnel, colorful information database, these in ? Content-oriented? These have important value in the competition of network media. With the help of information resources of traditional media, network media can expand the information collection channels, and can continuously obtain the most valuable information in various fields in the world. Live water! In addition, the traditional media also has a strong brand resources, some famous news organizations in the hearts of the general audience has long established a good communication image, network media and these organizations jointly, you can use these brand-name effect, to improve their own authority and credibility, to inhibit the network of false information, invalid, to stop the intrusion of information garbage, to attract the majority of netizens to patronize.

(ii) Traditional media are constantly improving themselves and moving towards perfection under the impetus of online media.

In the face of the challenge of many advantages of the network media, traditional media appear to be a bit weak, and thus the traditional media, adjustment mechanism, self-improvement has been urgent. Network media to bring traditional media challenges at the same time, but also for the development of traditional media to provide unprecedented opportunities, traditional media initiative to actively utilize the advantages of the network to improve their own. Such as reforming the news mechanism, vigorously develop multimedia news, the development of online news on demand, online image news, and even experimental online audio-visual news, in order to connect with the future information superhighway. Numerous media have been married to the network media, access to an unprecedented network version or electronic version of the new form. According to incomplete statistics, by April 2000, 273 newspapers in China's mainland had gone online, of which 116 had independent domain names. The only two news agencies? Xinhua News Agency and China News Agency have both gone online. As soon as the People's Daily went online, it had the two major advantages of large amount of information and fast news update. It can be seen that online media and traditional media can promote each other and complement each other. Media giant Rupert Murdoch spoke to broadcasting groups in Singapore. Rupert Murdoch, a media giant, said in a speech to broadcasting groups in Singapore that newspapers, television and movies will be able to withstand the challenges from online media. He said: ? The multiplication of new media doesn't sound the death knell of old media, the reality is that it doesn't, and all of these industries are doing just fine.

It can be seen that the two types of media can complement each other's strengths, mutual tolerance, mutual advancement, **** with the development. Their relationship is: on the one hand, the network media will become the twenty-first century human culture, economy and life of the most extensive and profound impact of the new media; on the other hand, the traditional media to the diversified management, to the? Multimedia The transformation of the old and new media, mutual assistance, mutual progress will usher in a new era of information dissemination in the twenty-first century!

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