Cultural project planning scheme

Cultural project planning scheme. In the workplace, to do a cultural project, we must first come up with a feasible cultural project planning scheme, so as to convince others. Then I will take you to know more about the relevant contents of the cultural project planning scheme.

Cultural project planning scheme 1 As a new industry, the rise and development of cultural industry is becoming the most striking cultural and economic phenomenon under the condition of market economy. With the arrival of a series of strategic development opportunities, such as China's entry into WTO, the country's implementation of the western development, and Yunnan's construction of a major ethnic and cultural province, the development of cultural industries has ushered in a good opportunity for accelerated expansion and healthy development. According to the requirements of "deepening the reform of cultural system, accelerating the development of cultural industry and building a big state of national culture" put forward by the State Party Committee and the state government, combined with the actual situation of Jianshui, the Implementation Plan for Deepening the Reform of Cultural System and Developing Cultural Industry in Jianshui is hereby formulated.

The first is the analysis of the conditions for Jianshui to develop cultural industries.

Jianshui is the third batch of national historical and cultural cities announced by the State Council, with a long history and a rich collection of people. Its numerous historical sites, rich tourism resources, colorful ethnic customs and distinctive cultural products have a certain influence both inside and outside the province. With the connection of two high-grade highways "Jishi" and "Tongjian" and the implementation of Jianshui Cultural Tourism County, Jianshui's infrastructure construction is gradually improving, and Jianshui tourism is heating up, which is expected to become another tourist hotspot after Lijiang, Dali, Shangri-La and other famous tourist hotspots in Yunnan. The province and state proposed to build "Jianshui historical and cultural city", which brought good opportunities for the development of Jianshui. From Jianshui's own situation, there are both opportunities and challenges in developing cultural industries.

(A) the main advantages and opportunities

1, Jianshui has a profound historical and cultural heritage and a large number of historical and artistic sites, which has a good foundation for developing cultural tourism.

2. Jianshui has many ethnic groups, simple and natural folk customs, colorful ethnic customs, unique folk traditional culture, strong folk artists and rich national resources.

Jianshui is located in the hub of the transportation network in southern Yunnan. After the two high-grade highways are connected, convenient traffic will bring convenience to foreigners.

4. Jianshui's orientation of developing cultural tourism is consistent with the overall goal of building a strong national culture and a strong national culture, and the development of cultural tourism is guaranteed by policies and measures.

As a new industry, the importance of cultural industry is increasingly prominent, and it is being accepted and recognized by more people.

(2) Disadvantages and threats

1. Due to insufficient publicity, Jianshui's popularity as a national historical and cultural city and a national key scenic spot lags far behind other similar cities.

2. Many ethnic folk cultural resources, natural resources and human resources have not been better developed and utilized, and the awareness of Jianshui is still relatively low.

3. Tourism hardware facilities are still relatively weak, software construction is not perfect, and some cultural infrastructure construction has just started.

4. Lack of competition with other parts of the province in tourism and cultural markets.

Second, the guiding ideology, principles and objectives of the development of cultural industries

1, guiding ideology:

Guided by Deng Xiaoping Theory and Theory of Three Represents, we should conscientiously implement the spirit of the 16th National Congress of the Communist Party of China, the guiding spirit of the provincial party committee and government on developing cultural industries and building a big national cultural province, and the decision of Honghe Prefecture to "deepen the reform of cultural system, develop cultural industries and build a big national cultural state". Focusing on the goal of "a strong county in emerging industries, a strong county in cultural tourism and a strong county in characteristic agriculture", we should emancipate our minds, seize opportunities and highlight characteristics from the reality of building water. Give full play to the advantages of Jianshui's long history and rich cultural resources, actively promote cultural innovation, comprehensively develop Jianshui's rich and colorful national cultural resources, realize cultural transformation, and accelerate the pace of cultural industry development by stages and levels. Highlight the characteristics, straighten out the mechanism, adjust the structure, rationally distribute, take cultural tourism as the leading factor, drive the development of other industries, and make the cultural industry a new economic growth point for Jianshui.

2. The principles that Jianshui should follow in developing cultural industries.

The principle of unity of social benefits and economic benefits. Cultural industry is a special spiritual and cultural product. With the development of market economy, the economic benefits of cultural market are more and more obvious, and the pulling effect of cultural industry on market economy is more and more obvious. Culture entering the market is becoming a new economic growth point. Therefore, the development of cultural industry should not only follow the party's cultural policy, adhere to the principle of social benefits first, but also follow the objective laws of market economy and cultural and artistic development, seek the best combination with economic benefits, and realize the mutual unity of the two.

Give full play to advantages and highlight characteristics. If we grasp the characteristics, we will seize the right to exist and the initiative. Under the background of increasingly fierce market competition, cultural products have no characteristics and cultural industries cannot develop. Therefore, we should proceed from our own reality, choose the cultural industry projects with the most characteristics and market development prospects, and develop advantageous industries.

The key breakthrough, the principle of overall promotion. Different nationalities and regions have their own unique cultures. In the initial stage of developing cultural industry, we should focus on our own unique culture, make breakthroughs in key areas first, give play to the role of radiation, further promote the benign growth of other industries, and finally realize the all-round development of cultural industry.

Following the laws of the market and the laws of literature and art, the development of any industry must follow the laws of the market economy, and the development of cultural industries is no exception. The ultimate goal of developing cultural industry is to let most cultural forms, especially commercial cultural products, enter the market. Therefore, we must follow the laws of the market economy, operate according to the laws of the market, give full play to the regulatory role of the market in cultural industries, and make cultural products meet social needs.

The principle of combining development with protection. In the development of cultural industry, we should adhere to the strict protection, rational development and sustainable utilization of cultural resources, not only transform the rich advantages of historical and cultural resources into economic advantages, but also pay attention to protecting the cultural ecological environment and historical and cultural resources from destruction.

People-oriented principle. The development of cultural industry should be people-oriented. On the one hand, it is the fundamental purpose of developing cultural industry to continuously improve the quality of people's cultural life, promote people's free and all-round development and improve people's comprehensive quality. On the other hand, in order to fully develop the cultural industry, we must give full play to the advantages of human resources, make full and rational use of talents, mobilize the enthusiasm of talents, give full play to their strengths, and accelerate the pace of cultural industry construction.

3, the overall goal of developing cultural industry

After five years of hard work, an open cultural form system with diversified investment, distinctive features, reasonable structural layout, complete facilities and remarkable social and economic benefits has been initially formed, giving full play to the positive role of culture in the construction of three civilizations and enhancing the comprehensive economic strength of the county.

Third, the main content of cultural industry development

Jianshui is rich in national cultural resources, which has certain characteristics and weight in Honghe Prefecture, has certain advantages in geographical location and transportation, and has a good foundation for developing cultural industries. According to the requirements of the State Party Committee and the State Government to build "Jianshui Historical and Cultural City" and the regional characteristics of Jianshui, Jianshui should focus on developing the following cultural industries:

cultural tour

The development of Jianshui tourism is positioned as "the leading tourist city in Honghe Prefecture", "the key tourist city in Yunnan Province" and "the international tourist city", and the development of tourism is gradually becoming the pillar industry of Jianshui's tertiary industry. The development of Jianshui tourism should be based on the idea of "relying on tourism resources, expanding cultural connotation and starting a city brand", focusing on Jianshui's unique cultural relics, customs, ethnic customs and regional culture, promoting the development of catering, accommodation, commerce, entertainment and other related industries, strengthening the combination of culture and tourism, promoting tourism with literature, and promoting literature with tourism.

1. Seize the opportunity of building Yunnan into a big province of ethnic culture and Honghe into a big state of ethnic culture, and do a good job in the regional layout planning of cultural tourist attractions. Integrating existing resources with humanistic thread. On the premise of effectively protecting national cultural resources, we will increase the utilization of existing resources, constantly introduce tourism products with Jianshui characteristics, and open up various content and forms of tourism routes. For example, religious and cultural tourism focuses on Jianshui Confucian Temple, Yunlong Mountain, Zhi Lin Temple, Randeng Temple and other temples, ancient residential tourism focuses on Jia Zhu Garden and Zhangjiayuan, ethnic customs tourism focuses on Hani and Yi folk festivals, and cave exploration tourism focuses on Jianshui Yanzi Cave, which integrates Jianshui ancient bridge, ancient pagodas, ancient wells and ancient streets to meet the needs of different tourists.

2. With the help of Golden Week, festivals and weekends, Qujiang Hot Springs, Huanglong Temple, Yangchong and other scenic spots will be given priority to, and an eco-tourism and short-term mileage tourism market focusing on entertainment and leisure will be actively created.

3. Strengthen investment and support for tourism, provide relevant preferential policies for attracting investment, increase the intensity of attracting investment, improve the supporting construction of tourism facilities, especially the construction of hotels, and strive to build a number of new star-rated hotels in the last two years.

4. Intensify the propaganda of cultural tourism, actively plan various forms of publicity activities by using TV, Internet, newspapers and other media, launch the dialect series "The Story of Building Water in Gentle Township", and launch the brand of building water tourism in "Yangui Ancient Town, Gentle Township" to promote the rapid development of tourism.

(b) national handicrafts

Jianshui national handicrafts are represented by Jianshui purple pottery and national silver ornaments. Jianshui pottery has a long history. It is one of the "Four Famous Pottery" in China and enjoys a certain reputation at home and abroad. Jianshui national silver ornaments have national characteristics. Both works of art have the foundation of industrial management. (interview network)

1. Enhance the artistic taste of the two major cultural products, highlight brands and characteristics, and take the marketing road of high technology, high quality and high price;

2. Reform the existing system of arts and crafts ceramics factory and national jewelry factory, adopt diversified investment methods, set up enterprises, implement scale operation and chain operation, and realize the integration of production and marketing;

(3) Cultural catering industry

Jianshui is rich in local famous specialties: crossing the bridge rice noodles is famous at home and abroad; Boiled tofu and grass buds are unique to Jianshui; Jianshui Steamed Chicken is a famous dish with Yunnan flavor. There are also many unique snacks. There is a good foundation for the development of catering industry.

1. Establish a famous food city, and make it a centralized display point of Jianshui's famous and excellent food.

2. Crossing the bridge rice noodles originated from Jianshui, with a long history and unique flavor. Efforts will be made to cultivate powerful catering enterprises, carry out research and development of cross-bridge rice noodles with better quality and higher cultural taste, and build cross-bridge rice noodles into "Oriental McDonald's", expand into chain enterprises and enter foreign markets.

entertainment industry

The guiding ideology of the development of cultural and entertainment industry is to meet the leisure and entertainment needs of the masses with lively and excellent literary and artistic products that can be accepted and loved by the masses. Its thinking is: government guidance, market operation, highlighting key points and promoting integration. The government strengthens the management and guidance of the entertainment industry by formulating corresponding plans, providing a stage for the development of the cultural and entertainment industry.

1, revitalize the existing assets of film companies, extensively absorb social and foreign capital, set up cultural and entertainment companies with a certain scale and strength, and build large-scale comprehensive entertainment venues, making them the leader of Jianshui cultural and entertainment industry and driving the development of the whole industry.

2. Take Qujiang Hot Spring Resort, Huanglongsi Water Amusement Park and other rural resorts as the center and focus, build a large amusement center on the basis of the existing scale, improve the cultural content and taste of cultural entertainment and leisure vacations, actively develop cultural entertainment industries, and promote the development of other cultural and entertainment venues.

3. Explore the development of new technologies in the entertainment industry, explore new entertainment modes and projects, improve the cultural and scientific content of culture and entertainment, promote the combination of culture and entertainment, and continuously introduce healthy and progressive new entertainment projects on the basis of excavating the excellent traditional cultural and entertainment mode of Jianshui nationality.

(5) performing arts industry

In accordance with the requirements of the provincial party committee, the provincial government, the state committee and the state government on further deepening the reform of the cultural system, we will further promote the reform and development of cultural institutions and establish a relatively perfect management system for cultural undertakings.

1. Taking Honghe Yi Lantern Troupe as a pilot, the combination of government support and market operation is adopted to promote its self-management, self-development and enhance its vitality through fine performances. After five years, it gradually decoupled from the government. Take the new road of socialization, marketization and industrialization of cultural performance units. Realize the transformation from a public welfare organization to a business direction. Encourage foreign enterprise groups to participate in the investment and management of art exhibition industry.

2. Establish a cultural communication center, invest in the construction of various art training bases and venues, and develop the performing arts market; In order to provide high-quality artistic products and services to the masses, we should open the cultural service market.

3. Take advantage of Jianshui's rich historical sites and natural landscapes, take Jia Zhu Garden as the main venue to shoot fine TV series, and build Jianshui South Yunnan film and television shooting and creation base.

4. Set up Jianshui Mang Drum Art Performance Troupe to try commercial performances under the control of the government.

(VI) Sports industry

1. Guide and encourage social forces to invest in establishing sports economic entities and engage in various business activities of sports fitness and entertainment.

2. The government invests in the construction of sports centers to provide facilities and technical guidance for all kinds of sports competitions and mass sports activities such as fitness, bodybuilding, rehabilitation and entertainment.

3. Encourage all walks of life and individuals to undertake sports competitions of various specifications and levels; Actively develop Jianshui minority sports resources.

(vii) Education industry

Education is the most important basic industry. It is necessary to establish the awareness of educational industrialization, take education and human resources development as the most important basic industries, deepen the reform of educational management system, and meet the needs of educational industrialization development.

1. Deepen the reform of the school's internal management system with the personnel system and distribution system as the core, fully implement the employment system, competition for posts and merit-based admission, and continuously improve the level and efficiency of running schools.

2. Encourage social forces to run schools, support the development of private schools, explore various forms of running schools, and actively attract funds and equipment from inside and outside the province to build schools.

3. Take Jianshui No.1 Middle School as a demonstration point, and actively develop the school-run industry and education service industry. Through joint operation, the school logistics department will be separated from the school and become an independent economic entity, forming a market-oriented logistics service system.

(8) Construction of public cultural infrastructure

1. Complete the construction of county museums and cultural centers within two years, making them a landmark cultural infrastructure with large scale and complete functions, focusing on displaying Jianshui's history and culture, carrying forward excellent traditions and enriching people's cultural life.

2, five years to complete the construction of county library, after the completion of public welfare operation can form a suitable form of cultural industry operation.

3. According to the national support fund policy, the new construction, renovation and expansion of township cultural stations will be completed within four years, and all township cultural stations in the county will meet the standards.

Fourth, the main measures

1. Conscientiously implement the decision of the State Party Committee and the State Government on "accelerating the reform of cultural system, prospering cultural undertakings and developing cultural industries", and bring the development of cultural industries into the agenda of party committees and governments at all levels, into the local economic and social development plan, and into the overall urban and rural planning; Cultural departments should give full play to their functions and actively organize the development of cultural industries.

2. Strengthen policy support, open more avenues and raise funds through multiple channels. In addition to actively seeking support from the state, provinces and prefectures, we should also strive for social support from all sides, encourage social capital investment, and guide investment in cultural industry facilities and cultural industry projects through cooperative management and land replacement in accordance with the principle of "whoever invests benefits".

3. Increase financial input and support for the development of cultural industries, and give support to cultural industry projects with great market potential and development value. County finance can use part of the funds as cultural development funds to support the development of cultural industries.

4, encourage enterprises to sponsor cultural performances, sports competitions and other activities, fully mobilize and give play to the enthusiasm of social culture; Encourage social forces to set up all kinds of cultural enterprises permitted by national policies, and give preferential policies in planning and construction, land requisition and talent introduction.

5. Innovate the employment mechanism and do a good job in building the cultural industry team. Cultural institutions should establish a competitive mechanism, implement a new employment mechanism with two-way selection and ability to enter and exit, reform the distribution system, set posts and salaries, and establish a distribution incentive mechanism that pays attention to performance and contribution. Honghe Yi Lantern Troupe should speed up the pace of cultivating top-notch talents in literature and art, constantly improve the overall quality of the cultural team, and lay a good foundation for establishing a commercial performance team and developing the performing arts industry.

6, the establishment of cultural industry development office, the implementation of the establishment, personnel, funds, clear job responsibilities, under the unified leadership of the county party committee and county government specifically responsible for the implementation of various cultural industry projects; All departments at all levels should fully understand the importance and urgency of cultural system reform and cultural industry development, do a good job in coordination and play a functional role.

Cultural engineering planning scheme 2 1, cultural construction of corridors in each teaching building:

EI, where corridor culture is located, is the basic project of SIS system and the most important hidden resource. As the focus of campus culture construction, corridor culture construction is not only the presentation of the content of campus corridor culture construction on the overall level, but also the close combination of campus spiritual culture, material culture, spiritual civilization construction and school system culture construction with the school's regional characteristics and historical culture, highlighting the school's unique educational concept.

Corridor culture makes the wall "speak". It uses the factors of school walls to edify and infect students. It is a "painting" and a "silent poem". Reading it is a kind of spiritual baptism and a kind of visual enjoyment, which has a positive effect on cultivating students' ideological realm and aesthetic ability. At the same time, it enriches campus culture, enriches the form and content of school moral education, and provides a good educational environment for the healthy growth of students.

The importance of corridor culture construction;

A. Grasping the characteristics of bottle kilns, schools and local areas, focusing on optimizing the campus moral education environment, strengthening the cultural construction of school corridors, striving to have words on every wall, inspiring students' imagination, broadening students' horizons, infiltrating beauty and energy into every inch of space, achieving the goal of "moistening things quietly" and allowing students to be easily taught in a subtle way.

B, efforts to radiate, relying on the school organization system, improve the moral education construction in the campus corridor.

Promote development and create a harmonious campus for the purpose.

D, highlight the key points, so that each class can show its own unique style, and corridor culture becomes a silent communication between classes.

2. Cultural construction of buildings, offices and classrooms (including functional classrooms):

Cultural construction of each building: the grand system and modern modeling push the construction of campus "building" to the extreme. Highlight the school's cultural characteristics and unique concept of running a school, and gather a lot of information of each building on concise paintings and characters. It is a unique window for the school to show its strength and charm by facilitating the integration with the world and recruiting talents. Therefore, the school takes the unique "architecture" as a platform to attract people's attention all over the world and further realize the grand goal of creating a high-level middle school. Office culture construction: define teachers' educational objectives, create a clean and beautiful office environment, enrich the connotation of office culture, create a harmonious interpersonal work atmosphere of unity, cooperation, create office culture business cards, promote team excellence, and strive to create a civilized and harmonious campus, thus promoting the establishment of civilized units and deepening the construction of teachers' morality and style.

Classroom culture construction: the environment can shape and change people. The story of "Three Major Movements in Meng Mu" proved this to us very early. Education is about the environment, and a good environment does have an important impact on the growth of students. The learning environment of students at school includes two parts: campus environment and classroom environment. The classroom is the main place for students to study. Celebrity portraits, art paintings, famous sayings and aphorisms, etc. It will be very attractive to students, easily arouse their admiration for themselves, and strictly demand themselves against the example to promote their positive progress. Hanging some art paintings can not only subtly affect students' art, but also improve the taste and style of the classroom and let students live in an elegant and good environment.

3. Environmental culture construction of modern scholarly campus;

The construction of campus environment strives to echo the architectural design style of the school, the teaching concept of the school and the local humanistic culture, improve the construction of the school environment, highlight the modern scholarly campus style, require exquisite design to embellish the whole, require the school to pay attention to humanized education, and require the construction of practical and useful facilities for students. Based on other facilities, we seek ways to express the scholarly atmosphere and decide to participate in the design of campus benches many times. Objective: To properly display the elegant campus culture plays an important role in highlighting the overall style. A large area of wall painting is used on the blank wall of the playground to highlight the youthful vitality in the form of sports. First, it gives people a refreshing feeling in artistic effect, and then cut to the chase, which leads to students' involuntary self-reflection after laughing. Add artificial stone flowers and trees, generous and harmonious. The design of school culture window is closely integrated with culture. The content of the window is classified and designed, with concentrated content and distinctive features. Little by little, the environment constitutes the general environment of the school, thus playing the role of "moistening things quietly" in education and building a harmonious campus.