How do companies market on campus?

The key to campus marketing promotion is to seize the opportunity for publicity, integrate various channel resources, use your strength, be the first to seize the minds of users.

1. What are the characteristics of the university market? The university campus is a regional market with a certain degree of closure.

Students mainly obtain information through the Internet and social groups. There is a lot of communication between students, and it is easy to form word-of-mouth.

In recent years, major universities have continued to expand their enrollment, the number of students has increased year by year, and the user base in the campus market is very large.

College students are the hope of every family. According to a survey, the average monthly living expenses of college students reaches 1,200 yuan.

College students have strong consumption power and will be the main force of future consumers. They will form a large consumption share in the future consumer market.

College students are keen on all kinds of trendy culture and new things, and dare to try cutting-edge and popular products.

Compared with the social market, the cost of activities in the university market is lower, the scope of communication is wide, and the return rate of activities is relatively high.

2. What are the methods of campus publicity and promotion? In the campus market, make good use of online and offline channels to carve up the big cake of campus.

5 offline promotion activities: 1. Campus banner. Pulling up a banner on campus is very effective.

The content is concise, clear and eye-catching. It can achieve results without the special attention of others. It can establish a good brand image. Pay attention to the position of the banner. Communicate with the school security and try to save more time.

2. Campus flyers. For campus flyers, just use B5 size flyers.

It is recommended that the theme must be clear, and it is best to have discounts on the flyer to attract students' attention.

To distribute flyers, it is best to find some reliable people to sweep the building and introduce valuable information to the students.

Previously, I saw some people handing out flyers and throwing a stack of flyers directly into the trash can, which was a complete waste.

3. Campus posters Campus posters have a wide coverage, but their retention time is short.

During the school season, you can go to the cafeteria or a crowded place and post some in a targeted manner. It is recommended that the amount is not too large, otherwise it will be a waste of costs.

4. When holding roadshow activities, it is best to choose a place with a huge flow of people. Invite student users to participate, design interactive links, and the promotion effect is very good.

For example, during the school season, the campus marketing and promotion team will carry out activities such as providing cooling during military training. The activities take the form of placing tents in high-traffic locations such as playgrounds and canteens, and delivering water and fans to students.

5. Put up a big wheel draw. Who doesn’t like to receive free gifts?

During the school term, campus teams can set up points at school to do big carousel draws.

The campus team can customize some small gifts with logos before the start of school and distribute them to students, so that users can have potential memories of the brand.

For example, umbrellas, paper towels, mini dolls, small speakers, anti-lost cards, anti-lost pendants, etc.

The advantage of online promotion is that it spreads very quickly and has a wide coverage.

Promotion channels mainly include campus KOLs, campus public accounts, campus Weibo, post bars and school communities.

3 online promotion channels: 1. Make good use of QQ and WeChat. QQ and WeChat are the social software we use every day. They are completely free. College students use QQ more frequently than WeChat.

The campus team can publicize and promote the campus QQ group, QQ space, WeChat group and circle of friends, and can do a good job in disseminating the event through fission.

For example, during the beginning of the semester, UESTC conducted an activity to receive red envelopes at the beginning of the semester. One of the support red envelopes was to mobilize your classmates and friends on WeChat to help you, receive red envelopes, and enjoy free consumption.

2. The school’s official Weibo and WeChat public accounts. The campus Weibo and campus public accounts are now relatively mature. We can grasp the psychology of students, grasp their pain points, and launch soft-text advertisements.

New media in colleges and universities, especially opinion leaders, have a huge impact on students’ consumption decisions.

3. Although the school’s official post bar is less active now, it still has some traffic.

The school’s official post bar has promotion value. Our activity can be in the form of UGC + building grabbing. We set up a topic to encourage students to express their opinions and grab buildings. They will get various rewards on specific floors, etc. To sum up, the unique features of colleges and universities

The environment determines that offline traffic here is cheaper and of higher quality than online traffic.

Therefore, it is recommended that colleges and universities promote local promotion.

3. What should we pay attention to in campus marketing? In the era of information explosion, the focus of campus promotion is to convey concepts and values ??to users and solve the needs of target users.

We can harvest users by setting up various novel gameplays to allow users to participate and gain an immersive experience.

4. How to spend a little money to do big things in campus marketing? 1. Activities can be held in the form of sponsorship, and you can spend very little money to achieve the maximum publicity effect.

2. When we do offline activities, we can establish relevant communities and bring offline users to the communities for maintenance.