Analysis: Why did WeChat business start to transform into social e-commerce?

Wechat business has developed to a certain extent, and there are also many drawbacks, which have affected the benign development of e-commerce ecology. Unreasonable prices and fake and shoddy products in the market have seriously damaged consumers' consumption rights and interests. With the progress and development of Internet technology, social e-commerce applications came into being, gradually replacing WeChat business, which is one aspect.

On the other hand, the reason is that the traditional shopping scenes in WeChat business can not meet the shopping needs of current users, enrich entertainment shopping scenes and attract consumers to participate, which has been confirmed in this year's live broadcast. Therefore, commodity traders still follow dividends, consumers turn to e-commerce, and WeChat business will naturally be eliminated.

With the rise of social e-commerce and social new retail, the traditional WeChat business has no absolute advantage to compete with it. Natural selection, survival of the fittest, so in the final analysis, it still lies in the consumption trend of consumers, which has changed, leading to the transformation of social e-commerce in WeChat business, and social e-commerce began to transform into new retail e-commerce and live e-commerce.