The things that once roiled the automotive world 2019 auto industry roundup

Carlos Ghosn's dramatic escape from Japan and landing in Lebanon couldn't have been a more perfect end to 2019 for the auto industry.

Netizens joked that Ghosn must have used Mr. Bean's passport to escape from Japan, and 2019 has been an unforgettable year for Ghosn, who has spent the entire year "fighting" with the Japanese judiciary. So far, the winner is "Bean".

2019 in the automotive industry is not so dramatic, everything is running on schedule. Until the arrival of 2020, only to realize that 2019 has gone away, never to return. Some people say that 2019 is the best year in the next ten years, and the decline of the industry's momentum has been mentioned in various forums and occasions.2020 is the last year of the 13th Five-Year Plan, and the country has stabilized from a period of rapid economic growth and entered a period of stable development.

Below we will look back, 2019 those who had a sensational thing, those who can be remembered, for the development of the automotive industry has contributed to the characters and moments.

One, the new energy subsidy regression

On March 26, 2019, the Ministry of Finance and other four departments issued a notice on adjusting and improving the financial subsidy policy for the promotion and application of new energy vehicles. Compared with last year, the subsidy for pure electric passenger cars is generally reduced, and the technical threshold is raised accordingly.

The range threshold has risen to 250 kilometers, but there has been some loosening in battery energy density, and although the threshold has been raised (the minimum standard has risen from 105Wh/kg to 125Wh/kg), the calculation coefficient has been lowered.

Implementation will start on March 26, 2019, with a transition period from March 26, 2019 to June 25, 2019

During the transition period, vehicles that meet the requirements of the 2018 technical indicators but do not meet the requirements of 2019 will be subsidized at 0.1 times the subsidy standard of 2018, and vehicles sold and licensed in compliance with the requirements of the 2019 technical indicators will be subsidized at 0.6 times the corresponding standard of 2018.

The regression of new energy subsidies is not a sudden news for car companies, and the relevant departments have been hinting at it frequently before the Notice was officially released. In contrast, the car companies for the new energy subsidies for the decline in reaction are relatively calm.

During the Shanghai Auto Show, the editors of Niuqi.com dialogued with many car company executives, and the mainstream viewpoints indicated that the regression will certainly have a certain impact on the sales of new energy, but the initiative is still in the hands of the car companies. For the response to the backslope, car companies can absorb a portion of it by reducing their profit margins. Overall, the market, the sales price did not have a substantial adjustment because of the subsidy slopes, and the consumer's habit of buying a car has not changed much.

For the consumer side, even when there are subsidies, consumers can not experience the process of subsidies, enjoy are directly subsidized end price. Subsidies for car companies still have a certain impact. Especially like BYD, BAIC such as cheap small cars and entry-level models of the main car companies, and the number is relatively large, the retreat of subsidies will reduce a considerable part of the government end of the income, which also led to BYD, BAIC in this year's performance is very unstable. BAIC new energy sales from January to November this year were 114,000 units, down 11.2% year-on-year, of which sales in November were 7,005 units, a year-on-year decline of 62.6%. As for BYD, in the first half of 2019, BYD's new energy vehicle sales reached 146,000 units, an increase of 96.5% year-on-year, and its market share increased from 20% in 2018 to 24% in the first half of 2019. However, BYD's new energy vehicle sales have twisted and slipped since July, and have tumbled so far, with sales of 11,000 units in November, a precipitous decline of 62.7%.

Second, the national V emission models clear inventory? The perfect time to buy a car

In June 2018, the State Council issued a "three-year action plan to win the battle to defend the blue sky", clearly put forward: "From July 1, 2019, the key regions, the Pearl River Delta region, Chengdu-Chongqing area in advance of the implementation of National VI emission standards. Promote the use of gas vehicles that meet National VI emission standards." Early implementation of the National VI emission standards (hereinafter referred to as "National VI standards").

Screenshot of the circle of friends

The early implementation of the National VI standard has brought a lot of pressure to many car companies and dealers terminal. To this end, the China Automobile Dealers Association even sent a letter to the relevant five departments, requesting to strengthen the implementation of the National VI publicity and interpretation and guidance work; as soon as possible to introduce the automotive market boost plan and do a good job of the National VI standard switching work; supervise the production enterprises to immediately stop the supply of the National V products and do a good job of inventory processing.

The clearance of National V models is indeed a carnival for consumers.

Cadillac can be said to be in the national V clearance battle. Cadillac, a variety of models to reduce the price of about 100,000, a variety of models as low as 60% off. SAIC employees to buy a car, ATS-L employee price from only 180,000, XTS also only 210,000.

Cadillac ATS-L listing pricing for 27.38w-42.88w, 2.0T turbocharged engine 279 horsepower, 400N/M torque, whether it is the configuration or power are not bad, but just can not sell. Taking advantage of the opportunity to clear inventory, Cadillac is really a fire. Already do not care about the face of the brand, the car that can be sold is a good car. After selling these, change the name, restore the price and then sell, consumers are very easy to forget.

Dumped Cadillac brought a wave of false prosperity. in June 2019, Cadillac sales exceeded 20,000 units again, reaching 21,210 units, a year-on-year increase of up to 51.5%.

Three? New potential car enterprises began to deliver cars

CCA data, in November this year, new energy vehicle production and sales were completed 110,000 and 95,000 units, down 36.9% and 43.7% year-on-year. Although the first November months, new energy vehicle production and sales increased by 3.6% and 1.3% respectively, but also bid farewell to the previous substantial growth.

Weimar's new models

From January to November, the car deliveries of Azure, Weimar and Xiaopeng all exceeded 10,000 units, which is the current trio of new car companies. In contrast, other new car enterprises belong to the stage of a small fight. Although there are only three car companies with more than 10,000 deliveries, it is still an improvement compared to last year when there was only one. At the same time, a more obvious feature is that many catching up have also started vehicle delivery.

Azalea delivered 2,528 new vehicles in November 2019, while the cumulative deliveries in the first 11 months reached 17,395 vehicles. According to the previous annual sales target of 40,000 units for 2019 of Azalea Automobile, the completion rate is 43.48%. Wilma's cumulative deliveries from January to November this year amounted to 15,355 units, and the target was not optimistic. Peng's sales target this year is 40,000 units, the cumulative delivery in the first 11 months also reached 12,960 units, the completion rate of 32.40%.

In addition to these relatively good sales of new forces brand, there are some other attempts to enter the new forces in the high-end perspective this year has also begun to market or delivery, such as the car and home ideal, the sky car and the love of the car has been listed in the ideal ONE, the sky ME7 and the love of the car U5 models, the overall point in time in accordance with their previous planning, but want to enter the middle and high end in a moment! The first time I saw the car, I saw the car, I saw the car, I saw the car, I saw the car.

Fourth, the Chinese car companies to go overseas? Chinese car companies to go overseas? The second season

From the beginning of the downturn in the car market in 2018, Chinese car companies began to look for a new landing place overseas. Why call it the second season, in fact, around 2010, Chinese car companies have struck a wave of overseas markets. In the past two years, Chinese automakers have taken a slightly more high-end route.

This year's Frankfurt Motor Show has finally become a show of love between German and Chinese automakers. The entire auto show, only German and Chinese car companies in the opera, like the Japanese and French are not even willing to take the stage.

Red flag concept car at Frankfurt Motor Show

Great Wall Motors, China FAW Red Flag brand, Bayteng and AIC have become the representatives of this wave of automobile enterprises to go to sea. The largest and most tangible move was made by Great Wall Motor, which set up a factory in Russia and is expanding its larger footprint to more countries around the world.

Compared with Red Flag, which just showed off a concept car and brand philosophy in Frankfurt, Great Wall was much more pragmatic. Although the vehicles are also not on sale in Europe, the recent strategy shows that the layout of Europe is a matter of time. With the Tula factory as a base, I believe, Great Wall Motor's European battle can soon be launched.

Fifth, the new media era of fancy rights

Sitting on the hood of the Mercedes-Benz car rights girl, has become a big V, finally do not have to cry for a Mercedes-Benz. She has even started doing business implants for a car company.

In the age of information fragmentation and socialization, a popular event can catch fire much faster than you can imagine. The girl sitting on the hood of a Mercedes Benz to defend her rights has become the headline of all major media overnight. So far, I do not understand why it is so hot. The right to go more, all kinds of tricks have been used, only sitting on the hood is an innovation.

There is another event worth remembering, there is no better than the Tesla price reduction, owners pull banners to defend their rights. In March of this year, Tesla launched the largest price cut since entering the Chinese market. The model with the highest reduction, the Tesla Model?X?P100D, was a full 341,100 yuan cheaper.

Some owners just bought a car not two days ago, found that the drop of hundreds of thousands of dollars, sales have not been informed in advance, the more you think about the more stifled.

The Tesla owners who lost money pulled banners, looked for TV stations, and wrote an open letter online. Ask Tesla to consider returning the difference in price to protect the rights and interests of old car owners.

Under pressure, Tesla said that all owners who bought a Tesla before the price adjustment on March 1 can enjoy half-price discounts for upgrades to the auto-assisted driving or fully-autonomous driving features. However, this solution was not recognized by all owners, who thought that Tesla's compensation was a disguised way to sell its products. But Tesla said that there is no other solution at the moment. Later, it was also unsettled.

Throughout 2019, the automotive industry is steady and orderly, and although it is facing more downward pressure, most car companies and car people have prepared for it, and they keep stimulating the Chinese market with all kinds of new products and marketing. No matter what, China's auto market is still the world's No. 1 market, a pride we've always had. After the end of 2019, come to 2020, Chinese automobile people go for it!

This article comes from the authors of the Auto Home Car Family, and does not represent the viewpoint position of the Auto Home.