Traditional Culture Encyclopedia - Traditional stories - I'm not familiar with the internet, but I love it, so I became an internet salesman, but how do I start? How can I do a good job...
I'm not familiar with the internet, but I love it, so I became an internet salesman, but how do I start? How can I do a good job...
Our network businessman is actually a salesman, how to sell the site, which is also a kind of learning. We only mastered some of the keys, some of the methods, in order to compete in the network in this hot war invincible.
Our salesmen should know that selling yourself is half the battle. In fact, marketing yourself is a talent is also an art, with this talent can be settled, you can seize the opportunity to succeed. Therefore, you want to sell the first object is your own, the more confident you are, the more you can show the quality of confidence. Of course, part of the reason people are receptive to the business you're selling is in receiving your commitment itself. Below, I'll illustrate this in a few simple steps.
Chapter 1 How to Train Yourself to Market Yourself
1 Selling Yourself is an Art and a Talent
Some famous person has said that praising yourself is not boring, but rather a positive attitude toward life.
1 Grasp the appropriate can be settled, seize the opportunity to achieve success.
2 Sell yourself to others, when they accept you, you are half successful.
3 If you live in the set, can not accept the challenge, do not dare to create their own image, will be in a losing situation.
4 Clear starting point, believe in yourself, because only confidence can make people believe in you.
Two highest super identity
We have been clear that in all sales promotion, self-confidence is the first, the collapse of self-confidence so that people lose the right to live, so how to do self-confidence?
1 Deny fate, there is no such thing as fate in the world, all endings are earned.
(A depressed person strives for a depressed destiny, an optimist strives for an optimistic destiny)
2 Equate yourself with the highest realm of self-confidence, not the first, but also can be tied for the first.
(Many successful people are suggesting to themselves, I am the number one, in fact, this suggestion is both motivation and the principle of the goal)
3 Believe that despite the fact that you are not superior, but you are different. (As long as you identify yourself as angry, there is no one like you unless you let them surpass you.)
4 Believe that every little thing in life is extraordinary to you. (Suggest your own extraordinary at times, and you will gain the inspiring confidence that the only person who can defeat you is you.)
5 Learn to praise yourself. (Small successes can satisfy yourself, inspire yourself, of course I do not emphasize that you can be proud in any case to keep your emotions do not get stuck in the doldrums)
Three The Power of Self-Confidence
Many people think that confidence is innate, but the facts show that the confidence is given to themselves.
1 The standard of evaluation of oneself, set a goal for oneself. (The standard of evaluation of oneself is subject to change, it changes with the estimation of one's own strength. The more feasible and ambitious the goal you set, the more self-confidence encourages you to yourself. Despite the success of the outcome, but the process you have done your best)
2 A popular person must have absolute confidence. (Confidence breeds power that will help you overcome resistance in your business so that you can reach your goals)
3 Setbacks and failures teach us how to go above and beyond in our business operations. (If someone has never been hit by a bumpy road in their life, never experienced a difficult situation, never experienced disappointment, there is no way for them to get ahead in society.)
In self-promotion, you should face the failure with dignity, confidence and bravery, learn from the experience, and at the same time, add more knowledge to improve their quality cultivation, so that their spiritual world is rich and deep. Maybe someone to give you a good road, but really can make their own courage on the road step by step rely on self-confidence.
Four transformed fear into the courage of self-confidence
Confidence and courage is the key to the success of the sales pitch, but also to sell their own power and foundation.
1 for themselves to set up the principle of fear into courage (fear is incompetent retreat, it is most detrimental to sales)
2 make friends with people of integrity, will make your confidence doubled
(things in the same group, people divided into groups, if you're smart, you naturally like to make friends with the smart people; the same if you have confidence, confidence in your friends is the best choice to know)
3 accept the challenge, self-confidence coupled with the confidence in the best choice to sell yourself. >3 Accept the challenge, self-confidence, coupled with the correct judgment of the problem, the timing of the situation can make the confidence to play the greatest effect.
4 Replace timidity with busyness and be a workaholic. (A person who is busy all day long has no time for distractions, and is rarely intimidated.)
5 The principle of perpetual listening
It's easier to make a sale by listening carefully than it is to talk at someone else.
1 After presenting your business project and related knowledge, patiently listen to others' intentions and opinions.
2 Catch the weakness of human nature and imply praise and approval. (The person talking to you about his own needs will be revealed from the words, you seize it, it is the same as seizing the sales opportunity.)
3 Avoiding the important points, pointing them out, importing our aims and opinions.
How to keep listening is the trick, remember the important points:
A Keep your ears open and your mouth shut.
B Listen wholeheartedly and don't lose focus.
C Assist the other person to finish what they are saying and don't interrupt them.
D Observe the face and color, catch the meaning of the words, and remember the main points by heart.
Listening allows you to express your care for others, so that others are willing to treat you as a friend, which helps you sell.
Six Don't sell yourself
Promote yourself, never give up your self-principle for the sake of a momentary benefit, sell your soul, of course, you can't sell others, the end result of selling others will also lead to selling yourself.
1 After the commitment to the manufacturer, can not turn the other cheek, do not think that the money to get their hands on everything is fine, this is a typical betrayal of their own (you may be in the betrayal of their own short-lived success, but the customer will not be on the second when the customer will not go around to undermine your image, the company's image is also destroyed in your hands)
2 not to do betrayal of their own and others, the thing. Stick to the principle, to ensure the quality of service, you will be successful.
3 Do not adhere to the principle of compromise (once a person compromises, it is not the complete self, because compromise means that others occupy your consciousness, do not think that concessions will be better, let a step, others will step on a step to force you to let the second step, if you are bent on concessions, you can not get respect, the business will never make progress. (Of course, this statement is not absolute, in some special circumstances, we can only make appropriate compromises in order to achieve success)
Seven Avoid arguing with each other
As a businessman should know: there is only one way to win an argument, that is, to avoid the argument.
1 Argument results if you win, the other side or other people to prove nothing and smug, feel like a big man, but you have to understand that you hurt the other side of the self-esteem.
2 Do not conflict with the customer is not for you to give up the principle, the customer is not an absolute God, but in general, we have to skillfully let the right to the customer.
3 In holding the self, adhere to the principle of the premise, skillfully correct some of the customer's incorrect views and ideas, can help you succeed.
Eight Keeping Promises
Keeping promises is a virtue, but some people in business, work, often irresponsible to make a variety of promises, but seldom comply with the results unnecessarily leave a bad impression on others.
1 Do not make promises easily, made promises to keep, you have to give people the image of keeping promises, so that your products and services will be recognized.
2 If you can not do, feel that the loss is not worth it, or are not willing to do, do not promise others, you can find excuses to put off never to say "try to see" and let people think you are not reliable.
3 To keep the promise seems to be very simple, do it is quite difficult, first of all, you have to set the right attitude to deal with your commitment to things, and then find ways to fulfill the promise, a little negligence, not only to give up, but also to let people look down on you, and you do not exist in a fluke mentality, because you're this kind of mentality to let a person look at it will be able to understand.
4 Promise to be resolute, confident, customers will be impressed by your attitude, they think you are a trustworthy people, and thus will trust you, rely on you.
5 The promotion of business needs successful advertising and publicity means, but the most impressive, the most popular customers or your reliable, trustworthy service attitude and after-sales service.
Chapter 2 How to improve the quality of marketing
A celebrity has said: experience is not often summarized, equal to the meal is not digested.
First of all, when a good salesman should have at least the following five qualities:
1 Familiar and confident in their own business scope,
2 Full of confidence in themselves.
3 A strong sense of time.
4 Have a sense of humor.
5 To be able to feel the customer's psychology and improvise.
One emphasizes the old customers
We can successfully let the customers become our members, which proves that we have achieved a considerable credibility, there are new business we can still promote these old customers, which is certainly easier to accept than new customers, in addition, the old customers can also be for us to do the invisible promotion of the advertisement, we can not ignore the old customers.
Two subtle influence on the customer
1 to know the customer to promote our business is more likely to succeed, because the customer itself on our business has considerable interest and hobby.
2 Continuous promotion, exert influence, so that the non-web-conscious business can recognize our business, so that they can accept our business, recognize our business, support our business.
Three to have a sense of innovation
1 The first meeting can make the customer feel that you are extraordinary temperament, wit and humor, lively language, then the second meeting you can use another image, this time he must let him feel that you have the depth, and sincere.
2 Each meeting is a great opportunity for you to take the previous business one step forward.
3 The salesman is not just a poor salesman, but a capable, in-depth, knowledgeable promoter.
Four Backing into Progress
1 Recognize that the strategic use of backing into progress is often more successful than sprinting at full speed.
2 When you can see that a business owner is not halfway sincere, you can objectively say to the owner of that business, "Maybe your business is not suitable for the Internet right now, let's talk about it when we have the chance."
3 The retreat for progress is in the grasp of the premise of "in" can be practiced this plan.
Five contract
1 can not have "signed an agreement on everything is fine, rest easy" idea.
2 Do a good job of fulfillment, when the acceptance, when the delivery of use and a variety of after-sales service and so on.
3 Let the customer have confidence in you, remember to maintain the company's sign.
Chapter 3 How to develop a marketing plan
We must remember that the plan is developed, if not put into effective action, the plan is just a piece of paper.
Many companies in the development of marketing development plan, as if the General Staff in the development of a large-scale joint military exercises of the three armed forces, meetings to study the marketing report, make all kinds of preparations, and expect to come up with the shortest possible time out of the magic weapon of victory. Of course, in order to fight for customers to prepare for the necessary information and documents is entirely appropriate, but in the intense preparation, can not lose the watermelon to pick up the sesame seeds and neglected to seize the focus and the key. Therefore, our company to develop a marketing plan to emphasize the following points:
A clear network to promote the purpose
1 network to promote the same reason as the product promotion, our purpose is to win the business.
(Even if the profit is small or no profit can be made.)
2 From the marketing strategy, to make this business, to maintain the relationship with the old customers, to prevent the intervention of competitors, and more importantly, the long-term interests.
3 Take this success to open up new customers, establish the company's image, reputation.
The above points should be clear in the marketing plan.
Two plan is concise
1 marketing plan is not to do theoretical articles, good ideas do not need to be long.
2 plan to seize the focus, center of gravity, there are major and minor implementation of the program.
3 Does it work?
Three ready to cope with the unexpected events
In the promotion of activities, we may face a variety of customers, there will always be some reasonable and reasonable, but it is difficult for us to answer the question, therefore, it is wise to fully anticipate the marketing activities of the various problems that may be encountered, and seriously prepare for, in order to be able to do not panic.
Four Clear payment terms
We should be clear that no company can ignore the importance of the length of the capital flow. Do not take into account the balance of payments, ignoring the time to collect payments, will often make the hand of the business in the twinkling of an eye on the loss. It's exciting to close a big deal, but it's important not to forget that the time it takes to get your money back is just as important as getting an equal amount of money.
5 Respect reciprocity etiquette and avoid duplication of business
1 Managers must have the customer information on hand, rationalization.
2 businessman and businessman to respect each other, equal collaboration, single tracking, do not appear a business has at least two more businessman to "sales"
3 If accidentally duplicate business, must stand in the company's position to the overall situation, by the business closer to the enterprise. The salesman skillfully handled the relationship, another salesman is avoided.
4 To the critical moment of the business transaction, the two sides of the responsibility and authority of the various functions of the personnel should be clearer, subordinate subordinate to the superior, respect and maintain the boss, the company's dignity and reputation is particularly important.
Chapter 4 How to Adjust Marketing Emotions
A famous person said: no matter what, you have to keep calm and pleasant good mood. Life is all about being brave and fearless, smiling and moving forward.
In fact, the evaluation of life is just like our business work, the final evaluation is at the end of each journey, not at the beginning, but you don't know how many steps you have to take to get to your goal, although you may be defeated at the thousandth step, but success is hidden behind the failure, and you don't know how far away it is, unless you make a turn, and you also have to adjust the footsteps from time to time, if that step doesn't work, then you have to take another step, or even another. In reality, one step at a time wouldn't be too difficult.
I Stick to it
1 You can think of your daily endeavors as a single blow you deliver with both fists to a large tree; the first blow may not make the tree shake, nor the second, nor the third, but the tree will fall someday.
2 The spirit of the Foolish Old Man (small attempts can succeed in anything if they are repeated over and over again)
3 Never think of failure (words and phrases such as pause, can't, can't, can't be done, problematic, may not be successful, failure, hopeless, and retreat are properly removed from your vocabulary)
4 Learning and applying the secrets that have enabled other people to outperform you at work. Learn and apply the secrets of others who have outperformed you at work (you have to try hard to win, and your subconscious will never allow any day to end in failure)
2 Nurture Courage
1 Businessmen are haunted by fear because they are disillusioned with their customers or have too many worries, and their courage shrinks in the face of the reality before them.
A "If you fail, it will not be a disgrace" mentality.
B "If like last time, let the customer said no words to answer, it is not a disgrace?
B "If you let the customer say nothing like last time, you won't get away with it.
C "If the customer refused to split the mouth, it is not a dilemma?" The psychology.
2 When you lose the courage to talk to or visit the client, you may want to resist with the following types of psychology:
A I am in a legitimate job.
B Courage is not exclusive to certain people, and I certainly have it.
C In case of failure, it doesn't kill you, does it?
D Why be nervous when you can just behave as usual?
E Speak calmly according to your own plan; it is not a high and difficult thing to do.
F Just walk in and take a big step, as you have just walked in, why should it be difficult?
Three Winning
The American automobile sales champion, Isis, said, "Those who can't win and manage themselves can't be a good salesman".
Yes, if you want to be a good salesman, you must have the mental strength to overcome your inertia and work long hours. (A good business salesman is one who works longer hours and makes more visits than the average person regardless of rain or shine or ill health, and who maintains a certain pace of work regardless of the circumstances.)
Summarizing, the poor performance of the salesman performance is as follows:
1 work is not serious, there is no obvious goal (because of the morning to achieve a business, complacency and stop the afternoon's work, did not pick up again and again)
2 to find a good salesman is very simple, because this kind of people move quickly, walk like a trot.
3 Procrastination and sickness are the best excuses for laziness.
In fact, the salesman who has a large number of customers, of course, the workload will multiply, encountering additional work, re-marketing visits, against competition from other companies, signing contracts, loss management, after-sales service and so on, in order to deal with the work, the speed of its work will increase, and, therefore, he will be able to excel in business.
Four business masters of the necessary conditions
Business masters of the necessary conditions, in addition to the traditional mental, physical, focused on input, but also creativity and knowledge.
1 Business masters are not much different from the average businessman in terms of physical strength, appearance, and time.
2 The key to thinking about selling is to think, and keep "thinking" until you succeed.
(The goal of thinking is "no problem that can't be solved")
3 After the problem arises, never stop trying until you have a concrete solution.
4 Thinking about: how to close the deal, how to develop customers, how to create and grasp the opportunity, when successful, but also the experience will be used as a reference for the future.
5 Continuously study and analyze the real and specific reasons for failure, focus on the problem, try to avoid other people and things In short, we as businessmen must maintain a smooth and good mental and psychological state, there are problems to find the right reasons and seek definitive answers, the experience cited as an example, flexible use, will be able to improve your business level and ability.
Chapter V How to pay attention to dress instrument
As we all know, give a good impression, this is the beginning of your success. On the contrary, the businessman clothing grooming is not neat, its damage to the company's image outside, but also not only others a bad sounding comment, and will therefore not be able to achieve the purpose of sales promotion. "He is dressed very neatly, give a person a good feeling" must let the customer to us have such a good feeling, sales may be successful. Of course, for the salesman, there is no need to wear some expensive jewelry as long as it gives others a clean feeling on the good, not too much or too casually, too trendy or too old dress, dress appropriately to build a smooth bridge of communication.
One dressed in the image of the company and the enterprise required
1 salesman in the summer at least wearing a shirt, suit pants, tie, shoes, in winter is a suit.
2 To your more familiar customers can be due to his personality to wear more suitable for his clothes.
2 Appearance and dress
1 According to their own body limits to dress.
2 Obese people should wear black or straight clothes, short people should wear pinstriped shirts will look high, high torso people wear horizontal plaid can shorten the body.
3 Too trendy and exaggerated clothes give a feeling of instability, immaturity and unreliability.
4 The more serious the occasion, the more attention to dress, it is best to wear dark-colored clothing.
5 Light-colored clothing is more friendly, will not give people a sense of oppression, suitable for a relaxed visit.
6 Jewelry (including watches) should strive to be simple and generous, do not give a person a gorgeous vulgar feeling.
The above can only be used as a general reference, if possible, all employees uniform dress, that better show the quality of the company.
Chapter 6: How to Behave Just Right
When selling your business, if you can achieve just the right demeanor, it will help you succeed.
One Hand Movements
1 Hand movements in body language are very important, and good use of gestures can improve your sales pitch.
2 A guest to the company for the guests to lead the way, to say "this way", the introduction of the company's various departments should be slightly oblique hand, palm outward.
3 Finger catalogs or manuals, the palm of the hand towards the top of the correct, and if you point to small things or nuances, pointed out with the index finger, and also the palm of the hand towards the top is better.
4 In the visit to the client, if the client tea for you to drink, you should gently flex the middle finger and index finger in the cup next to the micro-tap two, to show appreciation, but also should be the word of thanks out.
Two eyes
Eyes down, or looking around are not conducive to the sales of vision, the correct method is:
1 and men talk, the focus of the line of sight should be placed near the other side of the nose; if the other side is a married woman, you can look at the other side of the mouth, if it is an unmarried young lady, look at the other side of the chin.
2 The scope of vision can be extended to the other party's ears and near the bow tie.
3 When listening or talking, you can occasionally look into the eyes of the other person.
4 If you place your double vision in one of the other's eyes, it will create a soft feeling in the other.
3 Sit down
When a client asks you to do something, remember to say "thank you" and sit down.
1 Sit full chair, back not against the back of the chair, take a slightly forward posture. (Leaning forward can firstly express the affirmation of the content of the conversation, and secondly can play the role of hypnosis, so that the other party to accept our recommendation.)
2 The knees are spread about a fist's distance apart. (For women, keep your legs together.)
3 Don't hold your head up with your hands, keep your head slightly raised, so that the other party can feel your confidence and be infected by you.
Four: Standing
People who adopt an upright posture are likely to be successful in everything they do.
1 Saluting starts from standing upright, and if you can't do it well, your greeting posture will be unsatisfactory.
2 When you stand at attention, cross your hands behind your back or gently make a fist at the side of your body, and stand with your feet parallel to each other.
3 Stand as relaxed as possible and look straight ahead horizontally.
5 The distance between the salesman and the customer
When we visit the customer, both sides should maintain a certain distance.
1 Both sides are standing when talking, keep each other are outstretched arm can touch the distance can be (half an arm's length)
2 Both sides sitting when talking, if there is no table interval, the distance is maintained within an arm.
3 If there is a gap between the sitting conversation, as close as possible to the customer. (Body slightly sideways, voice control in the customer can be heard, neither high nor low)
4 In the final stage of the end of the conversation or make a special request, to get up close to each other to the distance between each other's faces 50 centimeters
place, look at each other's eyes and talk.
Six business card delivery method
First meeting, after the exchange of names, followed by the exchange of business cards, the following points that the exchange of business cards should pay attention to matters:
1 As far as possible to use the business card holder, placed in the jacket pocket, or briefcase, do not put it in the trouser's pockets.
2 Self-introduction, handing business cards with both hands, slightly yawning, respectfully handing over the card.
3 Receive the business card with both hands, and look at it carefully before storing it.
4 Ask for advice on names that are not easy to pronounce and pay attention to the technique.
5 When there are more than two people on the other side, arrange the business cards according to the position and put them away, and discuss them in order.
6 If the business card is placed on the table and not put away, the business card should be put away discreetly at the end of the conversation, nodding to the other party.
Chapter 7 How to Approach a Client
By getting close to the person you are selling to, you are close to success.
Since the sales pitch is between the salesman and the client in a face-to-face interaction, it is important to establish a feeling of not being a stranger from the beginning so that you can better proceed to the next step.
A telephone interview
The telephone is an essential communication tool between modern people, how to effectively and correctly use the phone to make an appointment
Can be said to be one of the essential courses for every salesman.
1 impolite, bad breath, impatient, vague, inarticulate, long-winded phone calls are the most annoying; sweet voice, polite phone calls are comfortable and happy.
2 Human beings are born with a good sense of beauty, so handsome girls are always more popular. Therefore, the sweet and friendly voice
also often lingers around the beam, another person to recall. ("Hey, look for XXX" or "Hey, hello, please look for XXX, thank you" "Hey, please look for XXX to listen to the phone", these three kinds of telephone answering, people like the middle one. (A kind of.)
3 Sweet voice, moderate tone, gentle tone of voice can make the other end of the phone mood infected.
Speaking out of the charismatic voice
How to speak, in order to make the voice on the phone full of charm, so that the other side can not put down the phone, and even want to see the true face of Mount Lushan it? The Japanese god of sales ---- Mr. Ippei Hara has put forward the following suggestions: before making a phone call must be adjusted to their own emotions, and then calmly pick up the phone.
1 Low and clear tone of voice;
2 Clear words;
3 Good use of "pause";
4 Volume should be appropriate;
5 Tone of voice to match the expression;
6 Elegant wording, pronunciation should be correct.
Generally speaking, women are better suited for telephone interviews, however, benevolent and wise, men can also create a charismatic voice, the problem is the voice and skills of speech.
1 Guidelines for telephone interviews:
A Keep a relaxed and happy mood;
B Simple and concise about the purpose of our interviews, it is best not to talk too much about our network engineering on the phone, because
Some of the words on the phone is not clear;
C Have a professional level of knowledge;
D Let the customer feel that you are worth interviewing.
Usually, in the grasp of the above guidelines under the premise of the main description of the following:
A cordial greetings and self-introduction (must let the other party feel the goodwill, respect and sincerity)
B arouse the interest of the customer (lured to the "benefit", must be mentioned in favor of the customer)
C appointment time and location of the phone call.
C Set a time and place and finalize it.
2 reason to visit
A through friends to visit the door, should pay attention to master the skills from the beginning of the human face to start the business;
B through the more influential people to visit the door to visit the introduction of the company to fully speak of the advantages of the Internet and the benefits;
C through the door to visit the buyer to visit the door, and more to be from the network and the trade-related links and interests of the side to talk about. Talking about;
D If the customer is a friend or relative, it is not sloppy, never forced to sell, but only to guide them to the correct concept of consciousness,
Let them appreciate the importance and inevitability of the enterprise online, so as to take the initiative to accept your promotion;
E Standing in the other party's position, with the other party's vision of the problem, to understand what the customer needs, what to refuse, so that we can prescribe the right remedy, and then we can take the right measures. In this way, we can prescribe the right medicine, at least we can find a way to approach the customer.
3 strange visits (also known as direct-type visits)
A both the hard work of the side of the wolf, but also the side of his surprise, the radiation surface is broader;
B can be very natural "strange visits" to the salesman more advanced than others;
C direct access to unfamiliar factory doors, or by "going the wrong way", or by "going the wrong way", or by "going the wrong way.
C Directly into the unfamiliar factory door, or to "wrong" as the reason, or to XXX introduced to the reason, etc.
All must have the courage to react quickly on the spot, the skills of the promotion and a good service attitude;
D Find a way to break through the gate guards line of defense, be sure to see the boss; if the boss is not in the boss must ask the boss's name in order to next time to contact work. Contact work;
E From acquaintance to business dealings, let the customer read your sincerity.
Chapter 8 How to Conduct a Friendly Interview
A famous person once said, "From the time the other person says the first word, you should pay attention, and the sparkle is in those words." We all know that when receiving guests and interacting with people, we should be good at listening to other people's conversations, so that the other party feels respected and interested, otherwise it is very impolite. Pay attention to the following key points:
A maintain a modest attitude;
B master the proportion, avoid verbiage;
C always amiable, because the smile is a kind of silent language;
D talk, sitting and standing should be the body of the front of the customer, to do the minimum of respect and courtesy;
E such as the previously mentioned sitting posture, and the seat should be In the customer's lower head, to do gentle and elegant, modest and courteous (can not stilt legs, can not yawn and stretch, can not get nails over the ears, can not always look at the watch, can not wrap your arms around the back of the head and cross your arms tightly embraced in front of the chest, can not be legs open rubbing eyes and scratching the head, can not be spit at others smoke rings, can not be spit and throw throw the peelings or cigarettes, and so on).
1 Learn to say honorifics to customers (polite words are not nonsense)
First-time customers say "I've heard of you", a long time no face customers say "long time no see",
Inquiring about the age of the customer with a
When asking the customer's age, use "Geng", ask the customer's name, use "your name",
Customers to the company, use "visit", congratulations to the customer when you said" congratulations, congratulations".
When waiting for a customer, use "恭候", and when making an appointment with a customer, say "拜访、拜望"
Leaving in the middle of a conversation, use "陪陪陪" (excuse me), and when a customer sends you out, use "不陪陪" (excuse me). ", the customer sends you out with "stay",
Please forgive the customer with "bear with me", not welcome with \ "lost welcome"
Request for help from the customer with "please, please, please".
To request the customer's help, use the words "please, trouble", to teach the customer problems with "advice",
Website completion of the customer to see the use of "axe", praise the customer's insights with "Highly insightful".
2 Learning to hide from the sea
A If the "rules of the road" to knock on the door, handing business cards, pleasantries, preparation of the opening statement, etc., in the current sales activities is not
smooth (the general business of sales sales salesmen are not welcome, no matter what line of sales you are, this problem is very obvious.)
B No one likes to receive uninvited guests; you have to find the closest way to meet with the customer. C "the emperor's daughter does not worry about marriage", good goods are not afraid to sell the ordinary psychology, the more you try to sell, the more will cause the party's suspicion, so you have to stop, put and go freely.
3 Do not easily expose your identity on the phone
A non-boss personally answered the phone, it is best not to easily expose your identity, no one will easily let their bosses to meet with any pusher, unless the person has a very good cognitive awareness of the network.
B Go straight to the boss's office. (
C Justify yourself to hide your presumptuousness.
D As previously mentioned strange visits.
4 Forgive yourself is the beginning of the fall
On some of the "mansion giant" or "villa elegant house" in the form of enterprise sales, many salesmen will feel inferior and hesitation, or because the boss of the enterprise is not good to talk, and then hold a refuge on easy to forgive themselves. Taking refuge in the easy to forgive their own psychology, the "step by step" into the "choice of good and habitat", mainly the following kinds of psychology:
A "good air of the company, must look down on me \" mentality.
B \ "They are so large scale must be online, do not have to visit the \" mentality.
C \ "Forget it, their boss is not a good talker, they don't accept the Internet at all \" mentality.
D \ "It's a long way to travel, I don't know if I'll be successful, let's talk about it later. \I'm not sure if I'll be able to make it.
With such psychological factors, the salesman thought not to go \"make a fool of yourself\" and look for another \"marketable\" customers, such as such psychology is the root cause of the failure of sales. We should remember that forgiveness and luck can not be the first time, the first time there will be a second, the third time the beginning of the same reason as gambling. Indecision, hesitation is the psychology of their own rebellion, if the fear of trying, then the person absolutely can not grasp more skills and experience, but also can not do a successful salesman. So instead of forgiving yourself over and over again, it is better to say that you drive away success over and over again. A good salesman should be from the customer's refusal of the excuse to see through its intention, and good at changing the other side of the concept, their indifference to the refusal of the care of new things, and finally let them accept.
5 Contact customer alert
1 Let the customer listen to you to tell the reason and purpose;
2 Listen to the customer's mistrust and all the difficulties, and remember and think silently.
3 Promote your knowledge of the Internet, one by one, to solve the other's doubts, to suppress his sense of resistance.
4 Get the customer to rationalize whether it's worth it to go online.
5 Facing the customer's refusal, think about how to leave a way back to have a chance?
5 Be honest with your customers about rejection and think about how you can leave the door open.
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