Traditional Culture Encyclopedia - Traditional stories - What are the ways to find an order? How to find customers?
What are the ways to find an order? How to find customers?
In sales, what we want to talk about is to find customers, not only to obtain simple basic customer information such as customer list, contact information and address, but also to find a qualified potential customer.
The first step in finding customers is to fully understand your own business.
1. Regarding the choice of industry, which industry has the greatest demand for products, or our products and services are designed and manufactured for those industries. These industries have great demand, product acceptance and purchasing power. For example, high-end instrument tubes and valve products are in demand in special gas and semiconductor industries, central air conditioning industry has a large demand for refrigeration compressors, and elevator industry also has a large demand for frequency converters.
2. What is the positioning of the product? Is it low-end, mid-end, high-end market, and enterprises of that nature and scale have such demand ability?
3. Who are the customers who can give full play to the value of our products and services? Who is the best customer?
By answering these questions, salespeople can be clear about their attack direction.
For example, the industrial controller products we are engaged in are positioned in the high-end customer market of printing machinery and injection machinery industries, and those industrial machinery and equipment that require more analog processing, complex algorithms and high-speed and real-time network response are our target customers. The choice of customer market direction and the positioning of customer goals are based on this design.
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