Traditional Culture Encyclopedia - Traditional stories - Appreciation of abstract illustrations —— What are the artistic styles of common illustrations in fashion design? Can you elaborate on it?
Appreciation of abstract illustrations —— What are the artistic styles of common illustrations in fashion design? Can you elaborate on it?
As an established visual communication medium, fashion illustration has not stopped developing in the new era, but also derived many new forms of expression with different styles. How many popular and eye-catching fashion illustrators and their works do you know?
Fashion illustration's golden age
In the early days, the cooperation between fashion illustrations and fashion magazines helped it enter a heyday. At that time, magazines almost invariably used illustrations to make pictures from the cover to the inside pages. At that time, readers received fashion, art, taste and other information from exquisite illustrations. It can be said that fashion magazines and fashion illustrations at that time were mutually successful.
Harper magazine cover
Fashion illustration's Collision with Fashion Brands
In the digital age, photographic works have become the main source of visual communication of magazine publications. Although the magazine era with fashion illustration as the main propaganda media has ended, the fashion illustration industry has not fallen asleep, but has been developing and evolving in a new direction.
The cooperation between fashion illustration and fashion brand is the most successful new way excavated at present. As the hottest brand at present, Gucci often looks for some popular illustrators to cooperate on social media.
The following colorful and poetic works are all created by illustrator HelenDownie. It is worth mentioning that this highly professional illustrator is actually a housewife with a non-professional background. Her legendary experience and her paintings became popular on the Internet at the same time. In addition, her painting style is strikingly similar to the new aesthetic concept advocated by Gucci, which made the brand creative director take a fancy to her works at a glance and launched a series of in-depth cooperation.
Helen doni factory
Although she is a mother, there is always a little girl's innocence in her unconstrained works. In particular, the innocent big eyes of the characters in the painting are even more strange and full of childlike interest.
Helen doni factory
However, this is not the first time Gucci has cooperated with a fashion illustrator. Previously, the brand also invited another illustrator, AlexMerry, for a more "artistic" cooperation.
From new york to London, from Milan to Shanghai, all cities with art walls were occupied by Alex's creative fashion illustrations almost overnight. It is rare for such a giant fashion illustration to be presented in this way, so when the picture of the art wall was released, it immediately caused a sensation on the Internet.
AlexMerry's works
In addition, Gucci will also sell products in the form of illustrations, so that all interested consumers can find and own these products. They turned these fantastic products into reality. On the other hand, the audience can see from these romantic fashion illustrations that the style of fashion illustrations is no longer single.
AlexMerry's works
When it comes to cross-border cooperation between fashion illustrations and brands, Prada has to be mentioned. 20 18 men's spring and summer series show, the brand invited illustrator JamesJean to cooperate for the second time, which shows the degree of attention of his works.
The works of James Jean and Oliver Schlowing.
This time, JamesJean and Belgian graffiti artist OliverSchrauwen jointly created an illustration of the exhibition space. Viewers look at these pictures, just like watching a funny comic book on the spot.
At the same time, the author also produced an illustrated publicity video with the same style for Prada. James's cool illustration style, combined with Prada's futuristic fashion style, complement each other.
JamesJean's works
In the same year, in Prada's women's show, the brand also chose to join hands with fashion illustrators. Eight female illustrators were invited in this collaboration: StellarLeuna, TrinaRobbins, BrigidElva, JoelleJones, GiulianaMaldini, NatsumeOno, Emma Rios and FionaStaples.
In addition to creating wall works in the exhibition space, they also perfectly integrate illustration works into the new season's fashion collection. Their comic style works not only inject vitality into fashion, but also increase the possibility of stylization of fashion illustrations.
Today, fashion illustration is no longer routine. Everyone can create their own illustrations as long as you are willing to write.
GraceCoddington's works
Pioneer fashion illustration
In addition to cross-border cooperation with fashion brands, some professional fashion illustrators insist on independent creation. While mastering the basic techniques of illustration, they extended and explored the painting form of fashion illustration and explored their own style.
VelwynYossy, a pioneer of fashion illustration, has drawn a series of unique works. From the smooth and neat lines of the characters in his works and the exaggerated but still just right overall proportion, we can see that he has been pursuing modernist aesthetic ideas.
VelwynYossy's works
ErnestoArtillo, another new star fashion illustrator, extended fashion illustration to a more abstract direction. His unique visual expression technique broke the public's traditional cognition of fashion illustration.
Some of his recent surrealist works combine dynamic and static, virtual and real, and the visual impact of illustrations is infinitely magnified by hand-drawing and collage, which makes static-oriented fashion illustrations have a bit of momentum.
ErnestoArtillo's works
His creative works are not only published in major magazines for a long time, but also often exhibited around the world. ErnestoArtillo said, "When I see my work, I want to feel relaxed and excited." The same is true of normal life. I will find a balance and how to break the existing state. "
ErnestoArtillo's works
Even though the golden age of fashion illustration has passed, it is undeniable that fashion illustration still occupies a place in the fashion field and is full of high artistic value.
Fashion illustration is one of the few industries that can combine business and art perfectly, and the continuous emergence of sought-after illustrations increases the possibility of fashion illustration moving on.
JamesJean's Dynamic Fashion Illustration
After learning about these most popular and eye-catching fashion illustrations, everyone can raise their pens and try to explore a new way of fashion illustration. The next popular fried chicken may be you.
Wonderful review:
[Editor, Wen/Chen Zhuo]
What are the artistic styles of common illustrations in fashion design? Can you elaborate on it? 1. Popular style
Pop-style illustration art appeared and became popular in 20_ Lan50 _ Nafen, mainly through the creative techniques of commercial art, forming a brand-new artistic style integrating popular culture and commercial art. At the same time, the relatively grandiose cartoon images, newspaper prints and humorous slogans in pop style are unique to pop style, and pop style is very artistic [3]. Andy warhol is one of the most outstanding figures who have contributed to the development of pop style in the field of fashion design. He pioneered the use of paper, plastic and artificial leather as the basic materials for clothing production for the first time. His illustrations contain subversive design concepts, which are characterized by bright colors, avant-garde design concepts and bold color selection. To this day, the illustrations in Pop style still retain many similarities with andy warhol.
2. Abstract style
Works with abstract style are generally based on geometric points, lines, surfaces, circles, triangles and squares for in-depth creation, which has typical abstract characteristics in creative style. Mondriaan is one of the early successful figures in abstract style works. His abstract style is unique, and he pays attention to using various rectangular patterns as illustration content. This illustration art form has a far-reaching influence on abstract style. Take Red, Yellow and Blue, an abstract work created by a famous French fashion designer, as an example. Inspired by mondriaan's abstract style, this work uses various colors such as lines, triangles and rectangles to give the audience a unique artistic appreciation experience and give the work a strong visual impact and freshness.
3. Metaphorical style
The figurative style is different from the above two styles, and its graphic characteristics are generally realistic and realistic. Furthermore, the figurative style works show relatively direct lines, which can be generalized, exaggerated and deformed for decoration, thus improving the color sense of the works and highlighting the simplicity and exquisiteness of the works. Take miuccia prada, a famous Italian fashion designer, as an example. She used to have the ability to use illustrations directly in fashion design creation. She can fill illustrations in fashion design works, and her works pay attention to carefully shaping characters, highlighting the color and gorgeous feeling of her works [4]. In addition, the lines in the figurative style are elegant, which can give the audience a fantastic psychological experience, especially in fashion design, which can effectively improve the exquisiteness of design works and give people a smart aesthetic feeling.
Are there any good illustrations? The beautiful illustrations are as follows:
Illustration is commonly known as illustration in China. Nowadays, the popular commercial illustrations in foreign markets include publications with pictures, cartoon mascots, movie posters, game characters and artistic scene design built into games, advertisements, cartoons, picture books, greeting cards, calendars, decorative paintings, packaging and other forms. Virtual objects and related visual applications that extend to the current network and mobile phone platforms.
The development of illustration art has a long history.
From the world's oldest illustration cave mural to the Japanese folk print ukiyo-e painting in the Edo period, all of them show the development of illustration. Illustrations first developed with the changes of newspapers and books in the early19th century.
Its real golden age began in the United States in the 1950s and 1960s. At that time, the illustrations just separated from art works were obviously drawn, and most of the authors engaged in illustrations were professional painters. Later, influenced by the school of abstract expressionism, they turned from concrete to abstract. It was not until the 1970s that illustrations returned to the realistic style.
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