What does it mean for shops to do ip?

Shop IP, the full name of which is "intellectual property of business model", refers to the brand strategy of brand integration, differentiation and characteristics from the perspectives of independent trademarks, product appearance, business model and goodwill of enterprises. This will become a favorable condition for consumers to identify and enhance brand loyalty. For the current market, homogenization is very serious. It is necessary to improve the market competitiveness by establishing brand IP and shaping the business image of enterprises.

Shop IP, that is, after positioning, do a differentiated and characteristic treatment on brand and product design, packaging and marketing. Many enterprises take "IP" as the direction in brand positioning and product design. For example, when designing product packaging, pay special attention to the printing of trademarks and product names. These are all ways to increase corporate brand awareness and make unique and emotional products and brand features.

As the name implies, shops do IP, that is, through corporate trademarks, marketing strategies and other aspects, make it a unique brand image beyond competitors, realize the optimization of reality and network platform, and make brands form differentiated advantages in business links. After doing a good job in store IP, you can achieve customer recognition, create a brand with simple and clear positioning, arouse the desire to buy, and keep the road of returning goods. This can not only improve the brand value, but also occupy more market share in the corresponding fields.