Market Prospects of Headphones

With the acceleration of China's urbanization, more and more people are choosing to alleviate all kinds of pressure through outdoor lifestyle, and a variety of audio-visual entertainment products have become indispensable assistants, so headphones have gradually become a necessity in people's lives, whether indoors or outdoors.

In 2012, China's smart terminal shipments amounted to 140 million units, and actual mobile terminal shipments totaled 504 million units. According to the growth rate, it is expected that by 2016 China's demand for mobile terminal headset alone will reach 733 million. Together with the demand of various other industries, the headset market will still maintain a fast growth rate in the future.

According to the survey of Nomex consulting team, compared with 2011, the position of the top three headphone brands in the Chinese market attention ranking in 2012 showed some changes: Sennheiser is still the champion; Audio-Technica's ranking slipped one place to the third; Philips ranked a larger rise to the second; Sonic is still the fourth, but the proportion of attention has been reduced; Sony's share of attention declined by 3.5%, so the ranking fell to fifth place.