Traditional Culture Encyclopedia - Traditional stories - What are the artistic forms of posters? What are the style choices for poster design?
What are the artistic forms of posters? What are the style choices for poster design?
What are the forms of poster design? Posters are an important part of advertisements. Whether it's the upcoming movie, the first album or the inauguration ceremony, you need a beautiful poster to attract people's attention. The following is a poster design expression recommended by Bian Xiao. In-store posters In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment. Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time pay attention to highlighting the key points in the application of copywriting, not too fancy. Exhibition posters Exhibition posters are mainly used for exhibition publicity, and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect. Plane poster Plane poster design is different from poster design. It is a single and independent poster advertising copy, and the poster design contains a three-dimensional sense and a sense of time interleaving, giving people an immersive conception. Such posters often need more abstract expressions. Without certain design skills, it is difficult to achieve pleasant results. There are not so many restrictions on the design of plane posters, so they can be matched. As long as they can express the main body of publicity, they will look good. Therefore, the graphic poster design is a kind of pictorial with low cost and strong appreciation, which is more in line with the favor of modern advertising industry. Classification and appreciation of poster design? Analyze different poster styles, learn from their advantages and improve the aesthetic ability of posters! 0 1, Music-themed illustration poster design-Korean designer Ye Jiyun designed this set of music-themed illustration posters. Designers like to connect themselves with the world and describe that moment on drawing paper, which is the uniqueness of designers' unconstrained style. 02. Creative font poster design-Swiss c2f design studio C2F is a Swiss visual communication design studio, which was founded in 2006 by CybuRichli and FabienneBurri. Its font poster works are designed in various styles, mostly with three-dimensional effect display. 03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plant flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling. 04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics. 05, creative graphic segmentation poster design-Modulwerk This is a group of creative posters that use simple graphics and lines to segment elements. Contrast colors, such as red, black, red, blue, Rayna Sue and so on, are often used in color matching to attract users' attention and give people a comfortable feeling as a whole. 06, creative brain hole poster design-Modulwerk This group of posters has wide brain holes, mainly in red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong. 07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference. 08. Bright paper poster design Bright paper poster is a kind of three-dimensional poster. Stereo vision and paper thickness are the keys to the design of paper effect posters. This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors. 9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery. 10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not dull, and the combination of typesetting, superposition and rotation of copywriting adds a lot of liveliness to the poster. 165438+ 12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring. 13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster. 14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics to mix with portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure. The overall collocation is interesting, concise and beautiful. 15, retro poster design-Danish designer MadsBerg's commercial poster has a unique style, like an older work, with the feeling of ancient elements and printed matter, forming a strong retro style. The designer's poster is characterized by transforming the classic poster art into a modern and eternal style. 16, collage poster design This is a set of creative collage poster design. The elements of this group of posters include graffiti, illustration, photography, vector graphics, collage elements and so on. Its manifestations are mostly geometric figures and irregular shapes. 17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details. Posters at the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals. 18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity. 19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are a lot of lines, it won't make people feel confused, but the rhythm is orderly. 20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color schemes to form a perfect combination. What are the style choices for poster design? Nowadays, cultural development is no longer only understood as an individual and unique artistic crystal replacement process, but should be understood as a comprehensive process including life and environment, and the observation of cultural history is increasingly related to daily cultural forms. Because these forms clearly bear the typical imprint of that era. Similar to industrial modeling and architectural art, poster works are also regarded as examples of the process of distinguishing and explaining historical mental state. From the perspective of human communication, posters are a form of media. In order to achieve the best communication effect, the most ideal method must be to extract the most popular, typical, attractive and infectious cultural symbols at that time as the information communication carrier of posters. Therefore, posters can be said to be a concentrated expression of the cultural spirit of a certain historical time and space from a certain angle. Modern design originated in the west. Ancient Greek culture can also be said to be a prelude to western culture centered on Europe, and one of the important conditions that constitute ancient Greek culture is scientific mathematics. Pythagoras, an ancient Greek philosopher, found from the interval of stringed instruments that if the length of a tuning string is shortened by half, an octave higher will appear; If it is shortened by 3/4, the fourth sound will appear; If it is shortened by 03, the fifth tone is played; And if the fourth sound and the fifth sound overlap, it just becomes an octave, which is 3/4x2/3? 1: 2 reconciled the ratio of 2: 3/4: 1, and established the Pythagorean philosophical system based on scientific number theory. According to different applications, posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters. Here, a brief introduction. 1. Commercial poster A commercial poster refers to a commercial advertising poster that promotes goods or commercial services. The design of commercial posters should match the product style and audience. 2. Cultural posters Cultural posters refer to posters of various social and cultural activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way. 3. Movie poster Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters. 4. Public service posters Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit.
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