Traditional Culture Encyclopedia - Traditional stories - What is a dsp advertisement and where is it on the website? Explain it with specific examples.

What is a dsp advertisement and where is it on the website? Explain it with specific examples.

dsp advertising, also known as demand-side platform, realizes accurate delivery based on audience through data integration and analysis, and continuously optimizes real-time monitoring.

dsp advertisements are generally displayed in the advertising space of various websites in the form of pictures.

dsp advertising, also known as demand-side platform, provides advertisers with a cross-media, cross-platform and cross-terminal advertising platform, realizes accurate audience-based advertising through data integration and analysis, and continuously optimizes real-time monitoring.

The advertising space displayed on various websites is generally displayed in the form of pictures, and dsp is for people. For example, if you say that you are talking about the hospital industry, when the system judges that a person is interested in the hospital, then when he browses a website, dsp advertisements will be displayed to him.

don't let one material go all over the world. You need to set up a reasonable background to set up materials according to the needs of different people. Constantly change the combination of delivery conditions and materials, and sum up as many efficient combinations as possible; Efficient combination combined with effective time period to switch; There are no materials that can attract users for a long time, so be ready to replace them at any time.