Classic case of network marketing (successful digital marketing strategy)

In today's digital age, network marketing has become an important means for enterprises to promote products, improve brand awareness and increase sales. Successful digital marketing strategy has also become the goal pursued by many enterprises. This article will introduce a classic case of network marketing, let's discuss how this successful digital marketing strategy is realized.

Case introduction

The protagonist of this case is a startup company called "DollarShaveClub". Founded on 20 1 1, the company aims to provide razor services with high quality and low price for men. In the early days, the company didn't have much money for advertising, so the founder MichaelDubin decided to promote their products through online marketing.

operation sequence/order

1. Make an interesting promotional video.

DollarShaveClub produced a promotional video called "Our razors are great". The video shows the characteristics and advantages of the company's products through humorous and exaggerated expressions. After this video was released on YouTube, it quickly became popular, attracting a lot of attention and sharing, and letting more people know about DollarShaveClub.

2. Use social media to promote

After the video was released, DollarShaveClub used social media platforms such as Twitter and Facebook to share the video with more people. At the same time, they also interact with users through social media, answer users' questions, and increase users' trust and goodwill towards the brand.

Provide subscription service

In order to make it convenient for users to buy and use their products, DollarShaveClub has launched a subscription service. Users can choose different subscription plans according to their own needs and automatically get new razors every month. This service model is not only convenient for users, but also brings stable income to DollarShaveClub.

Reasons for success

Through the above steps, DollarShaveClub successfully realized the digital marketing strategy. So, what is the reason for this successful digital marketing strategy?

1. Make an interesting promotional video.

The promotional video of DollarShaveClub is very interesting, which can attract users' attention and make them feel good about the brand. This exaggerated and humorous expression also conforms to the aesthetic taste of young people and makes the brand image more grounded.

2. Use social media to promote

Social media is the main source of information for young people. DollarShaveClub spreads brand information to more people through the promotion of social media. At the same time, the interaction with users has also increased users' trust and goodwill towards the brand.

Provide subscription service

Subscription service is not only convenient for users, but also brings stable income to DollarShaveClub. This long-term income source provides a guarantee for the development of the brand.