How big is the development space of the decoration industry now? Is the decoration industry easy to do

According to the "20 16-202 1 China Interior Decoration Industry Market Foresight and Investment Planning Analysis Report" by Forward-looking Industry Research Institute, in the large-scale residential industry, the home improvement industry is the most impacted and changed by Internet thinking, because consumers have accumulated more "pain points" in the traditional home improvement process. For example, the construction period, price difference, additional projects and other issues have made this industry one of the earliest traditional industries transformed by Internet thinking.

Trend 1: The era of meager profit in home improvement is coming.

Since 20 14, the products with a price of 699 yuan/square meter were launched by Ai Space Home Decoration Co., Ltd., different brands of services with a price of 698 yuan/square meter, 666 yuan/square meter and 599 yuan/square meter have emerged in an endless stream, and some enterprises have subdivided construction packages or main material packages and adopted similar pricing models.

Many people in the industry classify this phenomenon of "XXX yuan/square meter" as the Internet home improvement model, which is considered as a product-oriented thinking. In these packages, there are often many free items and Internet thinking.

Hit a target/mark

The concept of "free" is consistent. At the same time, the model also has provisions on the construction period, which once caused an upsurge in the industry. For example, under the relevant conditions, it has been said in 20 days, 65,438+08 days, or even 65,438+05 days.

Pity.

However, the opposition is endless. Some insiders believe that this is not Internet home improvement at all, but a quotation mode that follows the trend, and the essence of Internet home improvement needs to be re-excavated.

Insiders pointed out that the reason behind these quotations is that the era of meager profit in home improvement has arrived. Sun Wei, Chairman of Shichuang Decoration Group, said: "The Internet has brought us closer and closer to our customers, and so has Central.

Festivals are no longer needed Enterprises constantly and effectively respond to environmental changes through competition, and naturally enter the era of low profit. "The representative enterprises of this model have love space, incredibly decoration, holy point decoration, creative decoration and oriental decoration.

One day Su Sheng Mei Ji Jia, etc.

Trend 2: Various virtual applications are gradually maturing.

Some enterprises that enter the field of home improvement as scientific and technological enterprises have the advantages of intelligent online products and streamlined management. They have relatively mature 3D virtual designs of apps and websites, which are more in line with consumption habits and can interact with consumers and generate stickiness.

In addition, traditional home improvement companies are also enriching three-dimensional virtual design software or BIM software for online aided design, providing effective help for measurement and cost calculation. , and directly link the ERP system to synchronize with the worker management system. Therefore, some traditional enterprises have to change their voices by targeting Internet companies.

Trend 3: Credit business is involved in home improvement services.

Decoration consumption should be a big consumption item. On the basis of the gradual maturity of internet plus's financial development, many interest-free credit businesses have also entered the decoration field.

A few days ago, Jimei Home signed a credit purchase business with China Construction Bank and Gumai Anju E-Commerce Co., Ltd., aiming at attracting consumers to choose to buy related home building materials products in Jimei Home after helping consumers decorate their quotations through Gumai Anju's experience store in Beijing regional community, thus obtaining 24 interest-free and fee-free consumption concessions.

At the beginning of this year, Shengdian Decoration and Internet financial service provider Youyoubao brought consumers the benefits of "decoration before payment", and also changed the mode of payment before decoration in traditional decoration.

Trend 4: Give birth to the "after-renovation service" market.

At a time when Internet technology companies are aiming at the home improvement market and traditional home improvement companies are innovating, many enterprises in the industry are also involved in the field of pan-home improvement, and the entry point is more unique. For example, colorful decorators are eyeing the service market after renovation.

Colorful home decoration said that with the continuous improvement of people's requirements for quality of life, the maintenance and beautification of home decoration products has become a demand. Colorful home decoration services will be aimed at the "after-decoration service" market, from small panels to the whole space, with the goal of beautifying soft clothes and "home renewal" as a new opportunity for enterprises to enter the home decoration market.

In traditional home improvement companies, this trend has also begun to spread. Today's decoration, which has always been based on the transformation of old houses, has also begun to focus on exploring the local decoration market this year.

Trend 5: Establish a "internet plus" order, so that enterprises have the same demands.

Some insiders predict that in the near future, giant enterprises may appear in the field of home improvement. Affected by this statement, various brainstorming discussions in the industry are endless and the atmosphere is tense. There are indications that this is

There will be a prelude to drastic changes in the home improvement industry. But for the industry, the real fear may not be how many large enterprises will appear, but how the industry should establish real Internet-related laws and regulations in the current environment.

Peace and order.