The Planning Scheme of Tanabata Supermarket Activities

8 planning schemes for Qixi supermarket activities

In order to ensure that things or work can be carried out smoothly, it is often necessary to carry out scheme preparation in advance, and the scheme is a concrete and thorough plan with strong operability from the aspects of purpose, requirements, methods and progress. So how should we make a plan? The following is my plan for the activities of Tanabata Supermarket, hoping to help you.

tanabata supermarket activity planning scheme 1

activity purpose

to shape the humanized style of the supermarket, remind customers of the 77th festival and stimulate customers' on-site consumption.

Domesticated love, romantic Tanabata (POP theme poster in the store)

8.17—8.31

1. Wonderful release of Tanabata Lovers Award

Supermarket Tanabata Promotion Scheme Supermarket Tanabata Promotion Scheme During the scheduled activities, you can redeem gifts when you shop at Piaoliang Boutique Plaza on the first floor for the following amount (except food street and special sale floats).

send a sweet valentine's card to 77 yuan

send a warm cake over 277 yuan

send a lover's hot sticker T-shirt over 577 yuan

The gifts are subject to the on-site kind, and the company reserves the right to interpret the event, which is valid on the same day and will not be exchanged every other day.

2. Sweet DIY 8/17-8/31

Customers with warm cake coupons can get a fresh milk cake at the second floor and write a romantic declaration.

3. Romantic homing pigeons

Couples who come to the store on August 25th will get a floating homing pigeon rose to pour out their tender feelings on your behalf.

iv. special care service for tanabata

flower ordering and delivery service: during the event, flower merchants will accept customers' orders and deliver flowers on behalf of them to convey the deep feelings of fire on your behalf.

Free gift packaging: During the event, all customers who need gift packaging can bring the shopping receipt to the 1F service desk for free packaging.

5. Meet Love Night

On the evenings of August 25th and 26th, the host of the radio program will spend a romantic night with you;

On August 25th, the Red Parrot Restaurant and Bar were busy, and the melodious music of Live BAND enjoyed a happy and romantic night with you.

VI. Romantic Manifesto Board

Activity time: August 15-August 25.

Activity method: Please fill in the message card that you have been hiding for a long time, indicate your name, address and telephone number, and put the corner into the message box at the 1F service desk or send it back to our company during the activity period.

our company will collect wonderful messages and display them in the square in front of 1F on August 25th, and select three winners of the truest and coolest manifesto, which will be broadcast in a special program on the radio, and give a set of T-shirts and photos of couples. Tanabata supermarket activity planning scheme 2

(1) General idea

Tanabata is a traditional Valentine's Day in China. Because Chinese people cherish China's traditional culture and folk festivals more and more, and businesses make great publicity and hype every year, Tanabata Valentine's Day has become one of the festivals that couples must pass. This promotion plan mainly puts forward two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

(2) Full-court activities

1. Full-court themed activities

(1) Theme of activities

Romantic Tanabata, 77 lucky

-77 romantic gifts with a value of over 1 yuan

(2) Event planning

77 items will be provided as gifts by the merchants in the store, and will be available on Saturday and Sunday. The picture shows the names and pictures of 77 gifts. According to the usual practice, all goods are divided into department stores, clothing and gold appliances. During the activity period, consumers can participate in the activity if their cumulative consumption exceeds a certain amount. Choose one of the 77 gifts, and those who meet the requirements first have the priority.

(3) Prizes

Each merchant in the store provides a gift in kind with a price not lower than that of 1 yuan. If the price of goods is generally high, it can be replaced by a 1 yuan voucher. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Preparation of promotional materials

① Design and production of KT version

② Description of activity rules

④ Tables and chairs needed for the activity venue

2. Other promotional activities

(1) Buy and send crosstalk couples a package-during the activity, buy a Valentine's Day gift ticket and give crosstalk couples a package as soon as it reaches 77 yuan.

(2) Romantic Queqiao, love transmission-during the activity, you can enjoy free ems express delivery in China when you buy a single ticket of the designated category of Valentine's Day gifts in 77 yuan, so as to convey romantic feelings to lovers who are separated from each other. Tanabata supermarket activity planning scheme 3

Activity analysis: The seventh day of the seventh lunar month is commonly known as Valentine's Day in China, also known as Beggar's Day or Women's Day. Qixi custom began in the Han Dynasty, and has been deeply rooted in people's hearts with the spread of the beautiful legend of Cowherd and Weaver Girl. Cowherd and Weaver Girl have always been regarded as the embodiment of hard work and wisdom, and their love stories are also regarded as romantic and lasting models. It is said that when praying on the seventh day of July, women can beg skillfully, have skillful hands like a weaver girl, and get happy love. Men pray for good luck and a happy family.

The purpose of this activity is to create a festive atmosphere for Valentine's Day and create a distinctive Valentine's Day on Qixi. Increase the fun of shopping, mainly focus on the sales of chocolate, flowers, toys and other related commodities, and promote the sales of other commodities.

activity title: Tanabata Valentine's Day meets the new century

activity time: August 2x

activity content:

1. Mainly promote special prices, reduced prices and out-of-season goods, and create a "Valentine's Day" atmosphere with store decoration. Customers who have shopped in 81 yuan or above will be given one flower, with a daily limit of 5 flowers, while stocks last. (Take part in shopping)

2. Valentine's Day chocolate and related commodities exhibition-the supermarket is responsible for

1) the supermarket makes a chocolate pile; Flower makeup group prepares flowers. External necklaces, couple watches, etc.

2) before other related products are put on the shelf, you can also write pop to incite the target customers to buy.

3. Rendering the broadcast atmosphere

2. Singing in mood: From August 8 to 1, customers (or company employees

) can fill in a free song order form at the service desk, and the broadcast will bring your "heart".

4. "Lover Theater": classic romantic films, such as My Wild Girlfriend, Love Letter, Titanic, etc., will be shown in the movie theater in front of the New Century Building for three days from August 1st to 5th.

5. Shopping for the New Century Love Tree

Activity time: August 18th to 2x

. Love sublimates here

Activity content: A "Lianli Tree" is placed in a prominent position at the entrance, and all customers who come to the new century from August 8 to August 15 can leave messages on the "Lianli Tree" to express their wishes and thoughts to the couple. A lucky draw will be organized at that time. (Pick up the Valentine's Day Valentine's Card at the reception desk)

Activity props: 1 knot tree, 2x message cards, 1 lottery box,

Award setting:

1) First prize: advanced soup pot

2) Second prize: prize value 18 yuan chocolate

3) Third prize: 1 exquisite glassware. Promotion purpose

Through the theme of "Romantic Chinese Valentine's Day Night", we firmly grasp the psychology of "having a lover" and carry out commodity promotion and activity promotion, so as to attract passengers, raise awareness and achieve the purpose of sales. Vigorously launch the "price reduction storm" price reduction promotion activities, so that consumers feel the real price reduction concessions.

second, the promotion time

August 26th-August 31st

third, the promotion period

August 1th-August 25th

fourth, the promotion theme

1. It is reasonable to reduce the price to show love

2. Get enough gifts to let love be announced all over the world

V. Commodity promotion

"Qixi Valentine's Day" is a special festival where lovers give gifts, so commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.

stores should do a good job in creative display and highlight key displays of goods to ensure the highest sales of holiday goods.

1. Special sale of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special sale area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable.

2. Theme display: August 26th-August 31st

All stores will display Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of kitchen windows. If there is no kitchen window, you can display them in a conspicuous position.

requirements:

a, Valentine's Day theme display, with exquisite ornaments in the store as the main display object

b, each store must package at least 11 copies of "ornaments set" for theme display

6, "bouquets of affectionate headdresses"

1, mainly headdresses, which are sold at a discount of 6-7% from the original price, and the price tag is marked by hand-written fine art pens.

2. Make the price table of "deeply affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job in packaging.

3. Free delivery service, requiring jewelry to exceed 1 yuan, and the delivery range should not exceed 2km.

VII. Promotion:

1. Make 1-2 lovers' balloons, which will be used for Valentine's Day atmosphere layout and shopping gifts in stores (arranged by stores themselves).

fees? 。 155 yuan/set.

2. Gift of membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8th-13th)

Pay attention to the registration of membership card information.

VIII. Publicity

In order to strengthen the influence of the event, we should do a good job in publicity to attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Example: Evening paper, TV subtitles, dm delivery, etc.

advertising slogan:

xxx ornaments with jumping colors

bright colors, exquisite workmanship and designs from Korea. During Valentine's Day, will such ornaments become a fashion again? Come and see these noble, lovely and beautiful ornaments!

Unique Valentine's Day

What is unique and what gift can make a beautiful woman smile? Save money and give a decent gift, please see the baby ornaments recommended by haface ...

IX. Store layout

1. Prepare enough gifts for love announcements to be posted in front of the world.

　a。 Handwritten poster with artistic pen at the entrance of the store (including the specific content of preferential strategy);

　b。 A colorful banner: the content is "show love!" Price reduction storm with reasonable price reduction ";

　c。 Buy or rent heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It's still important to mention here that the service quality must be effectively improved.

X. Joint operation

A cooperation agreement was reached with local flower shops to provide goods to each other, so as to increase the sales volume of both parties.

if you buy flowers of xxx yuan, give a piece of jewelry or membership card provided by xxx;

buy xxx yuan jewelry in xxx and give flowers or discount cards provided by xxx flower shop. Tanabata supermarket activity planning scheme 5

Choose the right store;

1. The store pays more attention to this product, and has a strong willingness to cooperate, and is willing to cooperate with the factory in promotion, stocking, display, profit-making, publicity, pricing, etc. (especially in supermarkets with a reputation for price-smashing);

2. There is a large flow of people, good image and good geographical location;

3. The positioning of the supermarket and the customer groups in its business circle are consistent with the positioning and target consumer groups of the promotional products.

For example, it is best to choose a glass bottle soda promotion shop in the family area or near the school; Leisure products are best promoted in high-profile supermarkets in the city center or supermarkets in noble residential areas and business districts.

promotional policies with incentives;

1. Be a famous teacher: dispel the negative impact of disguised price reduction promotion in the name of festive gifts and new products;

2. Effective hype:

① The "event name" should be attractive and easy to spread. For example, a rice wine manufacturer promoted the heated drinking of its products in a hotel, and the promotion was named "Green Plum Boiling Wine as a Hero"; A coffee cup with coffee is called "Red Cup Happy Delivery (Ode)";

② The nickname of the gifts should be loud, such as: the star plastic man of a fast food chain is named "Super Cool Ball Party"

③ The value of the gifts should be raised, such as: the sun fan with anti-ultraviolet function in colorful summer;

④ limited gifts as a catalyst: consumers always buy more than they buy, so that consumers can see that there are not many gifts piled up at the event site, but there are many empty boxes of gifts next to them. This feeling of "no gifts if you come late" will greatly promote the desire to buy;

3. Try not to give gifts with the same product (such as "buy two and get one free"), so as to avoid the suspicion of selling goods at a reduced price. As a result, the target consumers may not be hit, but the low-income consumers may be hit.

4. Mature brands can be used to drive new brands to bundle sales, but it should be noted that their grades and positioning must be at the same level (it is not advisable if the old brands have faced various brand crises and outdated images).

5. The promotion policy for consumers should not be too high, and a variety of choices should be provided.

such as: buy 1 bag/bag and get a transparent key bag; Buy 2 bags/pack and send a highlighter; Buy 5 packs and send a set of darts toys; Buy a box and get a T-shirt.

6. Principle of limited time: When buying gifts and special promotions in cooperation with supermarkets, we must pay attention to defining the limited time in the promotion agreement, otherwise there will be insufficient supply of gifts/special products during the promotion period, which will lead to fines and clearance.

select appropriate product items, promotional items and gifts;

1. design principles of advertising products

① the style of advertising products should be consistent with the psychological characteristics of target consumers, such as: the tone of sports beverage promotional materials: alliance with sports events, vitality and rapid replenishment of physical strength; The propaganda direction of medium and low-priced food: more affordable, heavier, more eggs and more nutritious; Propaganda style of children's products: products are delicious/easy to use, gifts are fun, and cartoon-like appeals;

② promotional POP price and content: the promotional price and the original price are marked at the same time to show the difference; Try to reduce the text as much as possible, so that consumers can read the whole text within three seconds and clearly know the promotion content;

③ Write special price skillfully:

Some cities.