The marketing model of search marketing

Enterprises are paying more and more attention to search marketing. Domestic enterprises use search engine marketing mode is broadly divided into four: search promotion, network alliance promotion, brand area, search engine optimization .

Search promotion: it is a kind of network promotion according to the effect of payment.

Network alliance promotion: United many high-quality website *** with as a promotional platform.

Brand Zone: A customized information release platform for branded companies at the top of the web search results, an innovative search model that integrates text, images, video and other display results.

Search Engine Optimization (Search Engine Optimization, abbreviated as SEO): By understanding how the various search engines crawl the Internet page, how to index and how to determine the ranking of the search results for a particular keyword and other technologies, optimize the web page to improve the rankings in the search results page, so as to improve web page visits, and eventually Improve the sales ability or publicity ability of the website. Search engine optimization can not only let the enterprise website in the search engine has good performance, but also can let the enterprise website and user communication achieve good results.

Search Engine Optimization: Search Engine Optimization, that is, search engine optimization, that is, the design of the Internet site is suitable for search engine retrieval, to meet the search engine ranking indicators, so that in the search engine retrieval to get ranked in the search engine, to enhance the effect of search engine marketing so that the site's products related to the keywords can have a good ranking.

Website optimization considerations are not only search engines, but also include fully meet the user's needs characteristics, clear site navigation, perfect online help, etc., on the basis of which the site functions and information to play the best effect. That is, based on the enterprise website, and network service providers (such as search engines, etc.), partners, customers, suppliers, vendors and other factors in the network marketing environment to establish a good relationship. The search engine will site each other's content to do some relevance data comparison, and then by the browser will be the content in the most rapid and close to the most complete way, presented to the searcher.

Analysis of the customer's business and its potential users' search behavior data, which extends the business-related long-tail terms, combined with the business characteristics and the analysis of the long-tail key words or phrases, the site structure level. Technical level as well as the content level of the integrated adjustment, and finally can be committed through the major search engines to the customer's website to bring the minimum number of effective visitors. Help customer websites to bring more real. Effective quality visits. At the same time also greatly improve the conversion rate of site visits, the real meaning of the realization of the effect of the payment network marketing service system.