Why are smart watches not popular?

Shipments of smart bracelets plummeted, only 46 1 10,000 in the third quarter. Why are smart bracelets not popular?

When it comes to smart bracelets, many people may be familiar with them. The first wave of intelligent hardware in China was driven by smart bracelets. At that time, there were thousands of manufacturers, and the capital market also favored the smart bracelet market. However, the popularity of smart bracelets has gradually declined and has been constantly surpassed by other wearable devices.

According to IDC data, in the third quarter of 2002/kloc-0, the shipment of smart bracelets in China dropped sharply, reaching only 46 1 10,000 sets in the third quarter, down 44.2% year-on-year. Compared with smart bracelets, the market shipment of smart watches in China this quarter was 6,543,800+006,800 units, down only 2.3% year-on-year. Why is the smart bracelet suddenly unpopular?

Claire Kuo's internet circle believes that the core reason is that the smart watch itself has not found an accurate positioning. At first, the smart bracelet was connected by Bluetooth, and there was no screen. Later, there was a screen and WiFi connection. After the screen, the smart bracelet can't find the difference from the smart watch.

On the contrary, the popularity of smart watches in recent years is largely related to its positioning in the health field, and it has not become a substitute for mobile phones. Take AppleWatchSeries7 as an example. It uses innovative sensors and app to measure the blood oxygen level, so that users can measure their blood oxygen level when needed, and can view the background measurement results during the day. Monitor your heart rate anytime, anywhere. Once you find that your heart rate is too high or too low, the heart rate app will issue an early warning reminder; There are also mindfulness training, sleep tracking and other functions.

Smart bracelets are embarrassing. Once it is too innovative, it is no different from smart watches, and maintaining the old style will not meet the needs of users in function.

The only highlight of the smart bracelet is its low price. Most of the smart bracelet products circulating in the market are about two or three hundred yuan, while the price of smart watches is nearly one thousand yuan, and the price of AppleWatch is more than two thousand yuan. The price advantage of smart bracelets is obvious. However, it is useless to have a price advantage alone. If the function is not perfect, users will wear it.

IDC mentioned that bracelet products generally ushered in screen size upgrade and price increase, but the upgrade in functional scenes was limited, which affected the bracelet market demand to some extent; At the same time, some watch products positioned in the low-end market also have a certain competitive impact on the bracelet.

Although cheap smart bracelets meet the needs of some users who don't want to spend high prices on smart watches, they can't be circulated on a large scale like smart watches. After all, there are only a few users who like cheap, and most users are function-driven. Compared with smart bracelets, the iteration speed of hardware manufacturers on watches is much faster than that of bracelets, and the innovative functions are becoming more and more complete. To some extent, smart bracelets are more like "cheap plastic toys", and users don't need such "chicken ribs" products.

Smart bracelet is one of the innovative attempts of wearable devices. Judging from the current development, smart bracelets are obviously not as convenient as smart watches. Smart watches with screens are far more functional and practical than smart bracelets. Therefore, its market will inevitably be impacted by smart watches.

For hardware manufacturers, the terminal shipment of equipment is very important. Only enough terminal shipments can make up for the price shock. In addition, only when there are enough terminal devices can the relevant software ecology take shape, such as Apple's AppleWatchOS and WWDC 19 conference. Apple has developed its own app store for AppleWatch, and no longer needs to rely on iPhone to install apps.

The data shows that the shipment of AppleWatch in 20 18 was 22.5 million pieces, 22.5 million pieces in 20 18 and 30.7 million pieces in 20 19. It is precisely because of such huge shipments that the AppleWatch independent app store will make sense.

The same is true of the ecology of smart bracelets. Without huge shipments as the basis, it is difficult for Huawei, Xiaomi and other manufacturers to make breakthroughs in software. After all, manufacturers are considering the factors of making money, and the hardware pricing of smart bracelets is not high, and there is no software to support them. How do they make money from users?

The embarrassing position of the smart bracelet will inevitably squeeze its living space. It is conceivable that manufacturers' enthusiasm for smart watches will greatly exceed that of smart bracelets in the future.

Why are there so few young people wearing smart watches?

First, smart watches can monitor our health. In recent years, the information of sudden death of many young people has made new headlines. While we are constantly regretting, we also feel that good health is becoming more and more important, especially for these young people who work hard independently in big cities. Second, smart watches can extend the working hours of mobile phones. Third, smart watches can also be very fashionable. At first, watches seemed to meet the function of timing. However, with more and more devices around you that can tell time, the functionality of watches is getting weaker and weaker, and the decoration is getting stronger and stronger. In short, more and more people like to wear smart watches.

And it's not just young people who like smart watches now, is it? As a real middle-aged person, I also like smart watches. I haven't worn my own ordinary watch since I bought my first smart watch. I wonder what other people mainly do with smart watches? I mainly use smart watches to look at time, information reminders and call reminders, and sometimes I also look at weather information.

Some people may say, whether it's time, information, call reminder or weather information, can't you just use your mobile phone? Why do you have to watch it with a smart watch? Take time as an example, there is always a time when it is inconvenient to take out your mobile phone to look at the time. For example, when talking to customers; Or, when chatting with someone more important.

When walking, or working in front of a computer, or in a meeting, it is definitely more convenient to read information or call information through a smart watch than a mobile phone.

Nowadays, many people don't forget to wear watches in the intelligent age. Watches are more convenient than mobile phones, and they are also the status symbols of many entrepreneurs and bosses. Business people wearing watches will highlight their temperament and be more attractive. The price and brand of watches can also show the essence and characteristics of individuals.

Although there are many smart products and high-end mobile phones and computers in this era, watches have always been a favorite product of many people.

First, it is more convenient to use watches.

In work and life, if you have a watch, it will be more convenient and you will be more skilled in watching time. It will be more troublesome if you use your mobile phone to check the time. Compared with watches, mobile phones have too many functions, and mobile phones are bigger than watches, which is inconvenient. However, watches can only be worn on your hands to raise your hand to tell the time. Generally speaking, it is more convenient and faster to tell the time with a watch than with a mobile phone.

Second, the use of watches will highlight temperament.

Many elite people, such as those who are engaged in tourism in the venue, will wear watches, which can highlight a person's temperament and essence. The appearance and interior of a watch can also reflect a person's charm. Now many office workers, business people and business leaders wear watches. Because these groups are busy with work and time, they need watches to remind themselves that it will be very troublesome to use mobile phones, so they only need watches.

Third, the use of watches has a status symbol.

Watches are also a symbol of a person's status, which can highlight a person's external performance. The watches used by many entrepreneurs may be worth millions or tens of millions. In fact, amateurs just watch the excitement, while experts look at the essence. Expensive watches of high-end watches are really better than ordinary watches. Moreover, a man who likes a watch can also highlight his personality essence and reflect the charm of this man. Now the whole watch market is still deeply loved by the public.

At present, with the popularity of mobile phones and smart watches, are there any mechanical watches?

The answer is as follows:

1. At present, with the popularity of mobile phones and smart watches, mechanical watches are not easy to sell, because the vast market space of mobile phones, especially smart watches, is changing, leading to the deterioration of the mechanical watch market.

2. What is the smart watch market now? CounterpointResearch's latest global smart watch market tracking report shows that although the overall environment is facing a certain crisis, the global smart watch market shipments still maintained a high-speed development trend in the third quarter of 2022, with a year-on-year growth rate of 30%. It should be noted that at present, the market sales of many consumer electronic products, whether smart phones or personal computers, are declining, but at the same time, the smart watch market has shown great vitality, which is enough to show that there is still much room for development in the market.

3. The huge market shipment is enough to verify that it is correct to interpret smart watch products with smart experience, sports function and health monitoring as the core. Then, look at the essence through the phenomenon and explore the deeper reasons behind it. Let's discuss it together.

3. 1 Synergy and independence coexist

Nowadays, most smart watches still don't rely on mobile phones. If you want to get a complete functional experience, you still need the cooperation of a watch and a mobile phone. In the face of the rapidly developing smart wearable device market, enterprises also proceed from their own situation to improve their competitiveness.

3.2 Return to the product itself and do a good job in the core experience.

In the field of smart watches, whether it is based on the function of one-stop portable products, sports accessories market or children's watches market, it is not difficult to find that the essential needs of users are the key. Taking children's smart watches as an example, consumers are parents, and the core needs of users include contact, location positioning and habit cultivation. Only by understanding parents' activities and education to their children can we develop or introduce suitable applications.

3.3 Small size, high performance and data security

A new round of technology boom provides a broad prospect for smart wearable devices. On the other hand, they need to meet a variety of demanding requirements, including small size, low power consumption, high reliability, high performance, data security and so on. In particular, major manufacturers need to maintain data security.

4. With the approaching of the 5G era, wearable devices such as smart watches and smart headphones have become another explosive market after smart phones. With the deep integration of wearable devices with AI, AR, cloud computing and other technologies, consumers will get a brand-new experience, in which smart watches quickly detonate the market with their functional advantages such as portability, health monitoring, personalization, sportiness and high value.

5. The future of the smart watch market

Although the experience of 5. 1 smart watch is very mature now, there are still many places to be developed. In the future, with the gradual expansion of this market, more manufacturers will inevitably participate, and manufacturers who have launched smart watch products will pay more attention to this field.

5.2 First of all, it is clear that any scientific and technological product should aim at facilitating use and improving people's work efficiency and quality of life, which is also the significance and value of the development of scientific and technological products. Then in the future, smart watch products will have a broad world!