Characteristics of tourism performing arts culture

1. Cultural Characteristics of Tourism Performing Arts

Ten characteristics of cultural industry

1. Digital transformation of traditional industries

The Tenth Five-Year Plan proposes to implement the digital strategy of cultural industry and accelerate the development of new cultural enterprises, cultural formats and cultural consumption patterns. The epidemic has had a huge impact on the traditional cultural industry, which mainly focuses on offline scenes, but at the same time, it has also accelerated the digital transformation of the industry, which has spawned cloud exhibitions and cloud tourism, bringing strong growth momentum. At the same time, the National Development and Reform Commission and the Central Network Information Office have launched the application of "Cloud for Wisdom", which helps small and medium-sized enterprises to accelerate their digital transformation by providing comprehensive digital transformation services, supporting by inclusive finance, and building a collaborative platform for virtual industry networking.

2. New models and new formats are constantly emerging.

In 2020, cultural big data, digital content, media integration, smart travel, artificial intelligence, digital cultural and entertainment activities and other fields. It has become a new hot spot of industrial integration, infiltrating into cultural heritage resources, venue education, performing arts and entertainment, all-media and other industries, and constantly spawning new scenes, new models and new formats. By changing the traditional industrial production mode, culture forms an open, networked and intelligent new cultural production system, which stimulates new kinetic energy of industrial development. In July 2020, the National Development and Reform Commission and other 13 departments jointly issued the Opinions on Supporting the Healthy Development of New Business Forms and New Models, Activating the Consumer Market and Promoting Employment Expansion, which promoted the development of new business forms of 15 digital economy focusing on online service mode, industry digitalization, individual economy and * * * enjoyment economy, and further provided the soil for cultivating emerging cultural industries.

3. Active investment and financing in the digital field

It shows that in 2020, the investment and financing market of cultural industry will begin to pick up after three years of decline. Among them, the investment and financing market of digital culture economy recovered before the whole market. Under the influence of the epidemic, social isolation has little impact on industries that rely on online consumption scenarios, such as short videos, live broadcasts, games, animations, and online texts. Guide the consumption of network culture horizontally. In addition, the digital strategy, cultural industry policy dividends and other factors have stimulated the positive investment and financing of digital cultural economy. 5G, cultural and travel integration, e-commerce, social, vertical field, VR, IP, AI, integrated marketing, etc. It has become a new hot spot in the investment and financing market of digital culture, showing the powerful driving force and development potential of the integration of culture and technology.

4. Rural consumption promotes industrial upgrading.

Rural consumption, represented by rural cultural tourism, promotes the integrated development of rural primary, secondary and tertiary industries, guides rural industries to extend the value chain, enriches industrial categories with new formats and modes, promotes the flow of production factors between urban and rural areas, and improves industrial efficiency. Rural consumption helps to improve industrial infrastructure, thus promoting the overall industrial upgrading in rural areas. In addition, all walks of life actively explore the combination mode of cultural poverty alleviation, art poverty alleviation and consumption poverty alleviation, thus driving all kinds of rural cultural construction projects to blossom everywhere. It is based on rural historical and cultural resources and creative production factors, and stimulates the endogenous power of rural cultural industry development with one village and one product.

5. Cultural tourism helps to help the poor.

2020 is a decisive year for getting rid of poverty. With its radiation-driven effect and material spirit, tourism poverty alleviation has become an important force to promote poverty alleviation. In February, 2020, the General Office of the Ministry of Agriculture and Rural Affairs issued the Report on Investment and Financing of Cultural Industry for 2065 438+02-2020, which proposed the route of cultivating and popularizing leisure tourism boutique attractions. In March, the National Development and Reform Commission issued "Key Points of Rural Industry Work in 2020" to improve the quality of tourism service supply in poverty-stricken areas with special actions. until ...

In 2020, the epidemic will catalyze the integration of digital technology and cultural communication, and gradually cultivate users' consumption habits of high-quality content. Cultural consumption groups from all walks of life are more and more willing to pay for quality, showing an upgrade from entertainment consumption to knowledge-based cultural consumption. In addition, scientific and technological units, enterprises, scientific research teams, and popular science have joined the field of cultural popular science since the media, actively guiding the audience's cognitive and aesthetic psychology, and creating a large number of high-quality cultural popular science videos, books, pictures and exhibits to meet the needs of the whole people for high-quality cultural content in the era of information fragmentation and promote the improvement of the cultural and scientific quality of the whole people.

7. Digital culture leads the ocean

The digital culture industry represented by games stands out. According to the statistics of Game Working Committee of China Music Digital Association and China Game Industry Research Institute, in the first half of 2020, the actual sales revenue of self-developed games in overseas markets in China reached 7.589 billion US dollars. According to the data of sensor tower, a mobile data analysis company, on June 30th, 165438+ China mobile game publishers attracted $206,543.8+billion worldwide, accounting for 30.2% of the total global mobile game revenue. While the digital culture industry goes out to sea, it also promotes the culture to go out. Taking the mobile game "Action Plan 2020" as an example, the integration of high-quality digital cultural content and products into traditional cultural elements and oriental images has aroused widespread concern. All walks of life actively explore the way for digital cultural enterprises to go to sea from the fields of policy support, copyright services, sea security, strategic research and trade channels.

8. Activate and spread traditional culture.

Relying on digital frontier technology, traditional cultural resources can effectively promote the innovation value refining and cultural re-dissemination of traditional culture. For example, under the guidance of China Intangible Cultural Heritage Protection Association, the game "Hundred Scenery Map of Jiangnan" has adapted to the changes of the times and launched a series of glorious China festivals, which updated the memory of traditional festivals, met the inherent needs of the inheritance and innovation of traditional culture, achieved more modern communication effects and commercial values, and achieved the purpose of activating and spreading traditional culture.

9.9 Closed-loop operation. Intellectual property industry chain

IP operators actively explore the entire upstream and downstream industrial chain layout from design, incubation, production, supply to retail terminals, and form an IP business ecosystem with closed-loop operation. In addition, with the development of emerging technologies such as the Internet and big data, social media delivery is more accurate, which improves the redevelopment and liquidity of IP marketing, IP consumption and IP derivative links. The industry is expected to activate traditional industries, organically participate in and guide the development of traditional industries in China, explore new business models and promote industrial prosperity through efficient and diversified IP operation.

10. Value regeneration of intangible resources

The key to inheritance lies in effectively refining its cultural core and integrating it into the increasingly diverse and rapidly changing social life of the times. For example, intangible tourism, intangible creation and non-traditional image can enhance the connotation value of cultural tourism. In addition, intangible cultural content can also be integrated into urban cultural construction. With the help of digital technology, new media communication means, animation, games, live broadcast and other new formats of digital culture industry, we will connect more people extensively and deeply, effectively activate the interaction between intangible cultural heritage and modern culture, provide more materials with China characteristics for China, let China's intangible cultural heritage go global, and American cultural content gain more attention in the world.

2. Characteristics of tourism performing arts

Tourism media companies rent performing arts equipment; Venue lease; Public relations activity planning; Activity planning; Wedding etiquette service; Production and management of TV programs; Film production business; Performance agent; Advertising agency; Undertaking exhibitions, various business meetings and celebrations.

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The first is to promote the optimization and upgrading of the cultural industry structure. Comply with the development trend of digital industrialization and industry digitalization, promote the use of numbers to give cloud wisdom, develop new formats such as network broadcasting, digital creativity, digital entertainment, network audio-visual, digital art and immersive experience, and transform and upgrade traditional cultural formats such as animation, performing arts, entertainment and arts and crafts.

The second is to promote the coordinated development of regional urban and rural cultural industries. We will implement national regional major strategies, regional coordinated development strategies, new urbanization strategies and rural revitalization strategies, promote the construction of regional cultural industrial belts and industrial clusters, vigorously develop rural cultural industries with characteristics, and promote the formation of a pattern of complementary advantages and coordinated development.

The third is to expand and guide cultural consumption. Improve the system and mechanism of cultural tourism consumption, improve consumption facilities, improve consumption environment, cultivate new consumption, support local governments to formulate consumption promotion policies and organize consumption activities, and promote the construction of national cultural tourism consumption demonstration cities and pilot cities and national night cultural tourism consumption gathering areas.

The fourth is to stimulate the vitality of the cultural market. Optimize the development environment of cultural enterprises, improve the service system of cultural enterprises, cultivate a number of key cultural enterprises with core competitiveness and international influence, support small and medium-sized micro-cultural enterprises to take the direction of characteristics, characteristics and innovation, and standardize the development of cultural industrial park bases.

The fifth is to promote the integration and development of culture and related industries. Promote the two-way integration and mutual promotion of cultural industry and tourism industry, promote the upgrading of comprehensive formats such as tourism performing arts, and build a number of national-level demonstration zones for the integration and development of cultural industry and tourism industry.

Sixth, deepen international cooperation in cultural industries. We will build a pragmatic and efficient multi-level intergovernmental cultural industry policy dialogue mechanism, strengthen cultural industry cooperation among Belt and Road countries, lay out a number of national foreign cultural trade bases, cultivate a number of export-oriented cultural enterprises with international competitiveness, and build a number of China cultural brands with international influence.

Seventh, improve the investment and financing service system. Further deepen cultural, tourism and financial cooperation, encourage financial institutions to create financial service products suitable for the characteristics of cultural enterprises, promote the construction of national cultural and financial cooperation demonstration zones, promote the construction of cultural and financial service centers, and support and guide direct financing of cultural enterprises.

Geng Jun introduced that the Ministry of Culture and Tourism has also planned the cultivation of new cultural formats, the construction of digital cultural industry standards, the rural revitalization plan for cultural industry empowerment, the promotion of national cultural industry demonstration parks (bases), the promotion of cultural industry exhibitions, the promotion of cultural tourism consumption, the promotion of cultural industries, cultural industries and tourism investment and financing.

3. The cultural characteristics of tourism performing arts include

Culture, sports, radio, film and television tourism bureau is an administrative unit. The Bureau of Culture, Sports, Radio, Film and Television Tourism can formulate policies and development plans for the development of culture and art, radio, film and television, cultural relics and natural resources, press and publication, and cultural industries in this Municipality, and organize their implementation; Manage and guide the propaganda and creation of urban radio, film and television, and grasp the correct direction of public opinion; Responsible for institutional reform in the fields of culture and art, radio, film and television, press and publication, cultural relics and natural history.

Mainly responsible for the management of urban culture and entertainment market, network culture market, publications market, printing market, audio-visual products market, books and newspapers market, software market, electronic publications market, art market and performance market. It is also responsible for managing foreign exchanges and cooperation.

3. Formulate the city's animation and game industry development plan, guide and coordinate the animation and online game industry base, project construction, display transaction and market supervision; Supervise the network communication of literary products and online game services, and implement business license management for Internet service places such as Internet cafes.

4. To undertake the management responsibilities of the city's social and cultural undertakings and guide the construction and development of various social and cultural undertakings; Manage the city's public libraries and guide the construction, development and utilization of books and documents. Promote the standardization and modernization of public libraries; Formulate the intangible cultural heritage protection plan of this Municipality and organize its implementation.

4. Tourism performing arts projects that reflect local characteristics and culture

Axisymmetric, left ancestors and right houses, facing forward and backward, three dynasties and five doors.

1. It is the imperial palace of Ming and Qing Dynasties, also known as the Forbidden City. This is the most complete ancient architectural complex left over 500 years ago. Located in the center of Beijing, it is the essence of ancient palace architecture in China. A central axis runs through the Forbidden City, which is on the central axis of Beijing. The three halls, the three palaces and the imperial homestead forest are all located on this central axis.

2. Tip of the Forbidden City: The Hall of Supreme Harmony, commonly known as the Golden Hall, is one of the largest existing wooden structures in China. The Hall of Supreme Harmony between the Hall of Supreme Harmony and the Hall of Baohe is the place where the emperor rests and receives worship from deacons before going to the Hall of Supreme Harmony. The Peace Palace was the place where the Qing Dynasty held a grand banquet. When the princess got married, she also hosted Fu Ma in this hall. The court examination is the highest-level imperial examination, which was first held in the Hall of Supreme Harmony and later transferred to the Hall of Baohe.

3. Architectural features of the Forbidden City: The artistic language and means of expression of the building are very rich, including space, shape, proportion, balance, rhythm, color, decoration and many other factors. * * * isomorphism becomes the plastic beauty of architectural art, and the architectural art of the Forbidden City is mainly the art of group combination. The connection, transition and transformation among groups constitute a rich spatial sequence.

5. What are the characteristics of tourism culture?

Technology has changed the way we look at and know the world. With the high penetration of holographic projection, AR, artificial intelligence and other technologies into daily life, human imagination has been greatly expanded. The application of holographic projection technology in tourism has brought new shock to the audience. As an innovative tourism product, live performance has been successfully applied to enhance the sense of live experience through years of practice.

6. The significance of the development of tourism performing arts

Characteristics of China's plays:

Stage.

Drama performances at all times and all over the world are completed with the help of the stage, which has various styles and has two purposes: one is to help the actors perform the plot, and the other is to help the audience appreciate it from all angles.

Intuition.

First of all, drama directly affects the audience's performance through the actors' visual and auditory gestures, actions, dialogues and monologues. Then use makeup, costumes and other means to shape the characters, so that the audience can directly watch the appearance characteristics of the characters in the play.

comprehensiveness

Drama is a comprehensive art, which is characterized by the need and adaptation to create a specific artistic image on the stage and directly show the social life scenes to the audience.

Dialogue.

Different from other dramas, drama expresses plots, depicts characters and expresses themes through a large number of stage dialogues. Among them, there are monologues of characters and dialogues with the audience, and the content of the drama is completed in a specific time and space.

7. What are the cultural characteristics of tourism performing arts?

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8. What are the cultural characteristics of tourism performing arts?

Song Cheng Performing Arts Development Co., Ltd. (Song Cheng Performing Arts for short, stock code: 300 144) is the first performing arts company in China and one of the top ten theme park enterprises in the world. It has won the top 30 national cultural enterprises for eleven consecutive years, and has created five achievements in the world performing arts market for the first time: the number of theaters, the number of seats, the number of performances per year and the number of audiences per year. With performing arts as its core competitiveness, it has successfully built the brand of eternal love in Song Dynasty, and its industrial chain covers tourism and leisure, live entertainment and Internet entertainment. It is a large-scale online and offline performing arts enterprise in the world.

There are 74 performing arts theaters in Song Cheng with 6.5438+0.75 million seats, exceeding the total number of seats in the world. West End of London and Broadway are two major drama centers in the United States.

Basic information

Chinese name

Song Cheng acting development co., ltd

Headquarters address

Zhijiang Road 148, Hangzhou City, Zhejiang Province

Organizational form

shareholding system

company representative

Zhang Xian

famous

Top 30 Cultural Enterprises in China

Uniform credit code

143 1023 1 1

Registration agency

Zhejiang Administration for Industry and Commerce

creation time

1994 September 2 1

Another name

Song cheng acting

stock code

300 144

company profile

Hangzhou Song Cheng Performing Arts Development Co., Ltd. is one of the top 30 cultural enterprises in China. Taking theme park tourism and cultural performing arts as the main modes, it has successfully built the first brand of China tourism performing arts-Song's "Eternal Love" brand. The company is affiliated to Song Cheng Tourism Management Branch, hangzhou paradise Co., Ltd., Song Cheng Art Troupe Co., Ltd., Hangzhou Song Cheng Industrial Marketing Co., Ltd., Sanya Qianguqing Tourism Performing Arts Co., Ltd., Tai 'an Qianguqing Tourism Performing Arts Co., Ltd., Lijiang Chama Ancient City Tourism Development Co., Ltd. and Cheng Tourism Performing Arts Co., Ltd., and was selected as one of the top 30 cultural enterprises in China on June 6, 2020.

At present, Hangzhou has formed West Lake Sightseeing, Song Cheng Nostalgia and Hangzhou Paradise Leisure Tour, and has taken measures to build a series of theme parks and boutique tourism cultural performances in first-tier tourist destination cities across the country. In the future development, Song Cheng Co., Ltd. will become the most competitive and growing tourism culture enterprise in China with its good brand strength and creativity, and with the care and support from all walks of life.