What does the media syndicate mean?

Question 1: What is a newspaper syndicate? The so-called "newspaper syndicate" means that different newspapers and periodicals enjoy news reports, news pictures and columns for a fee, thus breaking the market segmentation pattern of various media, forming a scale and giving birth to excellent news works.

Question 2: What is a syndicated manuscript with a score of 15?

Syndicated manuscripts have been developed abroad, and the largest syndicated websites in the world include iSyndicate, ScreamingMedia, YellowBrix and so on. Syndication of manuscripts is the simplest way to enjoy online media resources. News articles, in-depth reports and columnist articles can be jointly published or purchased by various websites. This kind of manuscript can be aimed at both the mass market and the niche market.

For example, Zhongqing. Com made a very detailed in-depth report and information base on the enrollment situation of colleges and universities nationwide this summer. These information and manuscripts can be jointly provided to other websites. Syndication of manuscripts can not only enrich the content, reduce the cost and increase the income, but also increase the number of clicks by clicking on the manuscript of syndication. Syndicated headlines are more likely to increase the number of clicks than the logo of the website.

Sixth, turn traditional media content into a source of wealth for online media.

People in charge of news media often worry that putting too much content of traditional media on the internet will have a negative impact on the operation of print media and the protection of the most commercially valuable resource content of traditional media. However, if the development of newsworthy content on the internet is excessively restricted, "it will disappoint netizens, because netizens are more and more picky about the content of the website and their appetite is growing." In fact, most visitors to news media websites are not subscribers to print media. Most of the people who oppose putting printed content on the internet come from the publishing and distribution departments of newspapers, not the editorial department of newspapers. When readers buy magazines or newspapers, they pay not the content cost, but the printing and distribution cost. Online media has reduced the cost of media to zero, opened the door to new audiences and opened the door to readers who didn't have the opportunity to see your content in the past. These new audiences will become a new source of your wealth.

Question 3: What does a syndicate mean? financial group

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Syndication; Consortium; Joint organization of enterprises; Private Federation

Sell (articles, pictures, TV programs, etc.). ) to multiple media

Underwriting group. Group; Violent group

Sample selection

1.

An international consortium will be responsible for building the dam.

The dam will be built by an international consortium.

2.

Syndicate is a banking group authorized as a creditor to participate in some loan transactions.

Syndicates are authorized to participate in some loan affairs as creditors.

Question 4: What is a featured syndicate? Syndicate-large feature agency: a news agency that provides features and features.

How to arrange the production process of news media should also be standardized and classified according to knowledge management, and its production organization should be standardized with focus communication or minority communication as the basic model. Therefore, it is necessary to rethink the mode of providing services to media users with manuscript publishing as the main means. Providing feature articles and feature articles is a traditional operation mode of news agencies, that is, providing feature articles and feature articles according to individual needs. This mode has become an organizational form and operation mode called feature syndication, and 100 has been one of the basic components and operation modes of news agencies for more than years. This is a very mature operation mode in developed countries. In the future, it can be judged that large-scale and industrialized feature articles and special articles should become the standard product supply style of news agencies and bring new economic growth points to news agencies. In contrast, the current feature articles and special articles of news agencies are still provided at the level of small-scale peasant economy.

In order to realize the operation mode of thematic joint, we should make full use of the characteristics of regional media dislocation competition and differentiated competition, and further clarify the regional concept of thematic joint as a standard marketing model. The paper media is mainly regional, and the traditional electronic media, that is, radio and television, is also mainly regional media, which has enough influence in a specific region to "kill" competitors in a specific region. Regionality means that the media in different regions basically do not constitute competition. This is the opportunity and breakthrough point of news agency marketing, and it is no longer possible to provide only the draft, or the general close-ups and close-ups. The way news organizations provide special articles in the future must be changed. If a city only provides a feature article as a standardized marketing model to a certain media and completes the transaction process through consultation, negotiation, provision and other procedures through the Internet, then, in theory, a feature article must sell at least 200 copies nationwide. Isn't this already equal to a "draft"? Even if 100 copies are sold, it is equivalent to a "manuscript".

Media alliance came into being.

In the international media market, while relying on their own editorial teams, mainstream media mostly need external resources to obtain more content. This kind of media content provider is mainly divided into three forms: one is news photo news agency, the other is distinctive syndicate, and the third is independent special contribution. These three forms are all upper-level suppliers signed by the media in the form of commercial contracts.

Syndication is a form of American economy, that is, simultaneous issuance. In the non-news genre of movies, TV, radio programs and newspapers, copyright owners (usually agents) contact different media all over the country to authorize the sale of the right to use. Comics and columns, in particular, are mostly run by syndicates. Exclusive is good, but the price is much more expensive, so even major newspapers often choose syndication to reduce costs without reducing quality. 1992, the author discussed with some avant-garde colleagues in Beijing the market opportunities of the syndicate after the expansion of the edition, and few people could understand it at that time. As the only scholar specializing in the operation and mechanism of media alliance in China at present, and the author who published How to Be a Freelance Writer, I am very happy to see this media service industry blooming everywhere in TV, radio, newspapers and other fields.

Although the word syndicate has not been clearly put forward in China at present, the market operation mode of syndicate has been deeply rooted in the hearts of the people, because it is the inevitable result of the laws of modern media market economy. China Entertainment and Lighting Company, which TV viewers are familiar with, is actually a typical TV program syndicate.

In the past, in the press, the same market behavior was notorious. In fact, this statement is entirely due to ignorance caused by the lack of systematic news education. Of course, the key is to make an appointment first and act according to it. On this basis, no matter how many copies of the same work are issued, it is reasonable. Because in foreign countries, because intellectual property protection is very sound and effective, and the market demand is extensive, media syndication that provides the same finished products for different media has always been a prosperous industry.

Recently, a critical company even appeared in Beijing, which specializes in selling programs to local radio stations. 44 radio stations purchased the 1 1 program developed and produced by the company, and the cumulative broadcast time reached thousands of hours.

Question 5: What are the top ten media? Specific to the relevant name. Television, for example, is the top ten media that CCTV influences the United States.

185 1 September 18, Henry? j？ Raymond and George? Jones lit candles in a windowless attic and printed four editions of the inaugural issue of * * *. The newspaper wrote in the first issue: "Today we publish the first issue of The New-York Daily Times, and we intend to publish it every morning indefinitely (except Sunday)."

The reporter's mentality determines the life span of * * *.

Issue 1: foreign affairs-insight into the world at the nearest newsstand

This year marks the 83rd anniversary of the magazine's founding. Diplomacy magazine is the birthplace of American authoritative views on major diplomacy and international affairs. The magazine is published every two months by the Council on Foreign Relations, an independent research institution. The magazine would rather publish some controversial opinions than any opinions that have been widely recognized by the public.

From 1947 George? Kennan asked Richard? President Nixon's containment bill, gundam 1967 Samuel? Huntington's analysis of "clash of civilizations" has set the tone for American foreign policy many times in the diplomatic history.

Diplomacy magazine is also a must-read publication for many American universities. In the new century, the magazine has also continued its tradition, from American policy towards Iraq to globalization, AIDS and climate change, which are all issues of diplomatic concern. The latest bestseller of this magazine is Fred? Zakaria is the future of freedom, Kenneth? Pollack's Dangerous Storm, Stephen? Flynn's fragile America.

In the first issue of 2005, the magazine will launch a special survey on the challenges that Bush will face during his second term. Six famous writers were invited to write articles on major policies, Iraq, the Middle East, Asia and the international economy.

In the influential world of America, when American choices are more influential, diplomatic magazines are more powerful than ever. Editing James? f？ Under Hogg's leadership, the magazine's newsstand sales have increased by 80% in the past decade, even though the magazine's newsstand sales are generally sluggish. The total effective circulation of the magazine is nearly 6.5438+0.4 million.

The slogan of the magazine is: discover world events in the nearest newsstand. There is a special newsstand search engine on the magazine web page. Enter the postal code of the residential area to find the location of the newsstand selling diplomatic magazines in the residential area.

Foreignaffairs magazine website: foreign affairs

Light blue cover, simple diplomatic design.

Second place: CQ Weekly: Congressional Quarterly Weekly-"From A to Z, there is no missing congressional information".

The two letters of CQ will change the font size according to the needs of each cover picture. This is rare in domestic magazines.

1945, Nelson? Berndt and his wife Henrietta co-founded the Weekly Congress (CQ). Nelson? Berndt was born in a news family. He inherited the St. Petersburg Times from his father and made it one of the best local newspapers in America. Later, Berndt wanted to set up a private publication to report the news of Congress, and CQ was born. The couple intend to turn CQ into a publication between Congress and local newspapers to help people understand * * *.

"Joint * * * will never establish a suitable institution to check themselves. So this requires a private company to do this. " Berndt said this in 1965.

At first, this magazine was "not worthy of the name" ―― it was published four times a year. Later, Berndt found that this was far from meeting the needs of readers, so the magazine was published more frequently and has now been upgraded to a weekly magazine.

The magazine publishes the daily plans and news of Congress, and analyzes the weekly parliamentary affairs. Over the past 50 years, the editorial department has accumulated a good reputation of "accuracy, comprehensiveness and non-partisan bias". > >；

Question 6: Who has a comprehensive media-specific terminology package?

A complete set of programs that advertisers can provide.

Pass it on to readers.

Readers who read magazine publications without buying or subscribing.

Permeability (permeability)

Percentage of households with TV or radio.

Prime time (prime time)

The peak time of watching TV is usually in the evening.

Pull strategy (pull strategy)

Push strategy (push strategy)

page layout view

The total number of times each page of the website has been viewed. A visitor can create a dozen or more page views. In other words, if there are 1000 user sessions visiting your website, and the number of views is 1200, it means that some of them have seen this webpage more than twice. The charging standard is the number of views rather than the number of user sessions, because if one of them watches the advertisement more than twice, the advertisement will play a corresponding role, just like a TV advertisement is shown three times a night, which is also charged for three times, although it may be watched by the same person. The portal page you click on the advertisement is usually not the homepage of the merchant network, but a redesigned page for the advertisement content.

Price protection (price protection)

During the period when an advertiser signs a contract with the media, even if the advertising fee rises, the advertiser will still pay at the original signing price.

Rating (listening)

Refers to the number of people who watch (listen to) a TV program (radio program) or the percentage of families with TV sets (tape recorders) in the total population.

reach

The total audience covered by the media; It depends on the total number of listeners. The arrival rate does not consider repetition.

The improvement of arrival rate means that the spread breadth and coverage of the carrier are increasing, and the popularity of advertising products will expand.

Reading rate (number of readers)

Number or percentage of readers who read publications or advertisements.

Number of target audience who claim to have "read" publications (%) (note: reading refers to surveys).

Pass on readers

Magazine readers who are not buyers/subscribers.

Rebate (rebate)

The refund paid by the media to advertisers is the difference between the payment amount and the signing price.

Program audience share (share)

People usually ask, among all the people who watch TV, how many people are watching my program? The audience share of a program refers to the percentage share that the audience of a program is turned on = the number of viewers watching a certain channel (program) ÷ all the people watching TV × 100 or share = the ratings of a certain channel (or program) ÷ the ratings of all channels × 100.

Voice share/expenditure share

The share of a product's advertising activities in similar products is measured by the input (SOS- expenditure share) or the proportion in the media (SOV- voice share is usually GRP).

Advertising schedule (schedule)

List of media or advertising time and layout used in advertising activities.

Split operation method

In newspaper advertisements, two or more different advertisements of an advertiser are distributed in different versions of the same period to measure the effect of each advertisement.

Program provider (sponsor)

An advertiser who buys exclusive rights to advertise a program or program segment.

Spot (spot)

Purchase advertising time slots by geographical division or broadcast division; The program was interrupted. (Spot) can be the time when the advertisement is broadcast, or it can refer to the advertisement itself.

United broadcasting organization

Simulcast is an arrangement of joint program simulcast based on various regional markets. & gt

Question 7: The script team of Shanghai Syndicate Film and Television Co., Ltd. is the company's dominant champion script. The script team planning the Syndicate has a mature script operation system, and the gold team of the double champions "Xia Jia San Qian Qian Gold" and "Love Awakens" actively selects the best quality seeds of "Love American TV Series". Boutique production has sufficient funds to ensure the integration of the best directors, producers and actors in related fields to form a champion production team. Only focus on the production of beauty, beauty and beauty in a boutique drama. Three-dimensional marketing has a high-standard marketing team with "full process, all media and all directions". The leading marketing scheme of the whole project, hundreds of omni-directional media resources, and the "beautiful marketing" system of network and offline channels, which closely cooperate with the broadcast media, are the solid backing for improving the comprehensive influence of the broadcast platform. Professional services have the leading data and information collection and analysis capabilities in the industry, focus on meeting the individual needs of customers, and provide specialized value-added services such as marketing, editing and broadcasting, competition analysis, data analysis in broadcasting, and post-broadcasting evaluation to ensure the success of partners. Continuous storage of long-term storage of champion seeds and the best cooperation resources of "American drama" has the comprehensive ability to ensure the continuous production of the same type of drama.

Question 8: What does media economics mainly teach? What are the future employment prospects? What can I do? Media economics (also known as media economics) is based on different economic theories and analytical methods, and is committed to studying how economic and financial forces affect media systems and media organizations. The study of media economics began in 1950s. Early scholars mainly devoted themselves to the study of newspaper competition and the structure and regulation of radio and television. In the related book Media Economics, the author pays equal attention to theory and practice, and presents readers with a panoramic view of American media economy theory with skillful writing, solid academic theory and deep understanding of the industry.

In the past 30 years, the research of media economics has been widely carried out and developed rapidly all over the world, and its research fields and related topics are beyond the depth and breadth that many people who are not familiar with the subject can imagine. Technically, media economics has no specific concept, because it will mean that the economic laws and theories in the media field are different from those in other fields. But from a practical point of view, it is of far-reaching significance to apply economic laws and theories to media industries and companies. Because the study of media economics is helpful to analyze how economic influence guides or restricts media activities and how it has a macro impact on the specific dynamics of the media market.

Media products and services have unique characteristics and attributes, which are quite different from people's understanding of other products and services. A basic difference is that media products and services are dual, serving both the audience and advertisers. Because the audience market and advertising market have different demands for media products and services, they often have unbalanced economic impact. Another feature that distinguishes media products and services from other products is that media products can be reused many times, which can produce higher and more lasting value than the first use. Based on the protection of intellectual property rights, movies, audio-visual programs and information can maintain their economic value for a long time. We should also realize that for media enterprises and organizations, the production process of media products is an artistic creation process, which is very different from general industrial production. Economic power affects all media, and this influence should also vary according to the market and social system. Media economics analysis is not only suitable for understanding free and open markets, but also provides viewpoints and analytical methods for media activities under many different market conditions, including some closed markets or markets with strong control and state intervention. The study of media economics can provide them with many useful ideas and suggestions.

The emergence of media economics is fundamentally based on the emergence and development of media economy, but the emergence of media economics as an independent discipline has a broad foundation. 1. The integration of various disciplines is the theoretical basis for the emergence of media economics. The research on media economy was initially carried out by economists according to the economic problems in the development of media. During this period, the research of media economics is highly dependent on empirical and countermeasure research, lacking original research. With the increasing social influence of media economy, the phenomenon of media economy has attracted the attention of various disciplines, and many disciplines such as management, politics and informatics have included it in their own research scope, which has laid a profound theoretical foundation for the independence of media economics. However, the one-sidedness of this isolated subject research has led to the stagnation of media economics research, which urgently requires it to move towards independence. 2. The expansion of the influence of media economy on society is the social foundation of media economics. The initial form of media economy is invisible economy, and its contribution to social development is not obvious. Until the emergence of mass media, the social influence of media economy gradually expanded and officially became a mainstream economic form, which is the social foundation of media economics. 3.* * * The need to manage and control media economic behavior is the expansion of media economic activities, which is the political basis for the emergence of media economics and makes it an important force that cannot be ignored in social development. But for a long time, the management behavior of * * * still stays in ideological management, which is controversial. On the one hand, there are many blind spots in the management of media economic activities, on the other hand, it also limits the healthy development of the media industry. The media industry urgently needs to formulate relevant systems and laws to manage and control its development. This also provides a political basis for the emergence of media economics. 4. The large-scale and standardized development of media economy is the economic and realistic basis for the emergence of media economics. The large-scale development of media economy has laid the economic foundation for the emergence and promotion of media economics, and the standardized development of media economy has made media economics develop in China ... >>