How Supply and Marketing Societies Play a Role in Serving the "Three Rural Areas" in the New Era

Yang Xianlin (Xinzheng City Supply and Marketing Society Discipline Inspection Secretary Henan Zhengzhou 451100)

Chinese Classification Number: F326.6 Literature Identifier: A

With the gradual deepening of the construction of the new socialist countryside, the vast countryside will be presented in front of the world with a brand-new face. New countryside, new life, new atmosphere, which undertakes the rural trade circulation work of the supply and marketing department, is undoubtedly a new hope and higher requirements. So, how the supply and marketing department in the new period, the new rural areas play a good role in this important "service force"? I believe that the supply and marketing department should always tighten the string of quality service, and effectively shoulder the party and the government to give a new historical period of service "three rural" work of the sacred mission.

One, build a good service network, laying a solid foundation for convenient service

Supply and marketing societies grass-roots service network was built in the 1980s before most of the houses soil (brick) wooden structure, over the years, dilapidated, coupled with some of the countryside highway rerouting, resulting in supply and marketing societies, some of the grass-roots service network in the geographic location is becoming more and more remote, and is not convenient for the countryside residents to sell shopping, not only not adapt to the needs of the new rural construction, but also to the needs of the new rural construction, and to the new countryside, the new countryside. Not only do they fail to meet the needs of new rural construction, but they also make it difficult for rural residents to buy and sell goods. Although the supply and marketing department plans to renovate the grass-roots service network and relocation, but because of the national macro-control, tightening of the monetary fund, difficult to borrow, coupled with their own business depression, long-term losses, no funds, the inability to put the plan into effect.

The people's business is greater than the sky, to facilitate the masses, to solve the problem, the responsibility is great, time is running out. National "Ten Thousand Villages and Thousands of Villages Market Project" and the All-China Federation of Supply and Marketing Cooperatives "new network project" implementation of the supply and marketing sector, as a drought, is indeed a once-in-a-lifetime opportunity for development. Supply and marketing department to lose no time, seize the project, and strive for project funding support, crack the development of the problem of no funds, as soon as possible on the rural business service network integration and transformation or site relocation, built to meet the needs of the new rural construction of integrated services supporting projects, comprehensively lay a solid foundation for people's services.

One is to grasp the old store renovation, good reuse work. To be in line with the convenience of the people, management, savings and laying the foundation for long-term scientific concept of development, the grass-roots level of the old stores, the old network for the optimization of the configuration, integration and reorganization, can be convenient for the public, can be utilized on the housing resources are transformed out of the full use, so that it renews its "youth" to enhance the function of the service, and to grasp the operation of the convenience of the countryside for the residents of the masses! The first is to sell the goods and shopping.

The second is to take the road of joint development, to create a convenient service platform. National project funds are limited, and can not raise their own, the supply and marketing department will have to emancipate their minds, open up the society, borrowing to build, and actively absorb social resources, a wide range of private businesses with the joint, cooperation, the use of private housing (site), the development of franchises, the implementation of the chain of distribution services, from top to bottom, the formation of the "fleet", to create "head office + provincial companies + city companies + county distribution (trading) centers + township stores + village stores," the six-in-one business service network system, weaving the rural business service network, to solve the problem of the masses of rural residents difficult to buy and sell.

Three is the site relocation, according to local conditions to grasp the development. The remote can not be reused of the old network, the old stores to implement the site relocation. Must be adapted to the local conditions, to ensure that the new network is located in the convenient transportation, the rural masses live in more concentrated advantageous geographic location, make every effort to create a "village of four" (consumer goods, agricultural supplies, agricultural products, the purchase of renewable resources, recycling) integrated business convenience stores, stores, and practical services to the rural masses of the people. Journal article classification query, as far as in the periodical library Second, bearing in mind the purpose of the agency, carefully serve the "three rural"

Supply and marketing agency's roots in the countryside, the main object of service is the farmers, revitalization and revitalization of the supply and marketing agency's hope in the agricultural sector. Although the supply and marketing societies are not government departments, but the party and the government has given the service of the "three rural" important functions and responsibilities. Heavy responsibility on the shoulders of the mission is sacred, the supply and marketing department should bear in mind the purpose of the agency for agricultural services, unswervingly serve the "three rural".

First, anxious farmers, to protect the supply of agricultural materials. Fertilizer, pesticides, agricultural (ground) film, a variety of small and medium-sized agricultural tools are important materials for agricultural production, to ensure the supply of agricultural materials related to agricultural production, related to rural economic development. In order not to miss the farm, to ensure that agricultural production needs, the supply and marketing departments to grasp a variety of agricultural materials reserves, to take the entire demolition of the zero sales, fertilizer to the field and other people's service initiatives to facilitate the purchase of farmers to ensure that the needs of agricultural production to strengthen the agricultural production, the basis for farmers to increase income.

The second, refine the service, help farmers scientific planting (farming). Do a good job of "crop hospitals", the establishment of science and technology demonstration fields, the issuance of agricultural formula technical information, the organization of practical science and technology (agricultural) personnel in-depth or field to guide the farmers scientific farming and planting, expanding the scientific and technological content of agriculture, laying the foundation for high-yield and high-efficiency, and accelerate the pace of development of the rural economy.

Third, broaden the sales channels, grasp the acquisition of agricultural products. To fundamentally solve the problem of selling farmers, supply and marketing departments to adapt to the needs of the development of market economy, market-oriented, widely broaden the sales channels, expand the acquisition of varieties, and farmers to sign production and sales contracts, and businessmen to sign a purchase and sales contracts, to connect the production of thousands of families with the ever-changing market, as long as it can increase the income of the farmers to buy up and sell out, and do everything possible to increase the income for the farmers to prompt the farmers to produce confidence, the supply and marketing of agricultural products. Farmers have confidence in their production, supply and marketing societies have their own development, rich people and society, complement each other.

The fourth, close to the party committee, the government's central work to fulfill their duties. To do a good job in the village to help. To do a good understanding of people's feelings, good to do good things, do practical things, and strive to change the face of the village people's production and life; to do a good job of family planning, good comprehensive social security, dealing with the shareholders, staff visits, and effectively maintain stability, etc., as long as the party committee, the government to do or hand over the things to be actively cooperated with, and do a good job in order to promote the rapid and healthy development of all social undertakings.

Three, in line with the requirements of the times, led by the cooperative economic organizations

Supply and marketing society charter, supply and marketing societies are collectively owned, is a cooperative economic organization of farmers, there is no doubt that the department of supply and marketing societies and shouldered the important responsibility of leading the rural cooperative economic organizations. The primary task of the construction of new socialist countryside is to promote the farmers to increase income. Therefore, the development of rural cooperative economic organizations, is to lead the farmers with capital into the community, participate in agricultural industrialization, increase economic income of the important carrier, but also to complete the primary task of the construction of a new socialist countryside (to promote the farmers to increase their income) is an important embodiment. This requires the supply and marketing cooperative sector to comply with the requirements of the times, in accordance with the "Supply and Marketing Cooperative Society Charter" and "Farmers' Specialized Cooperative Society Law", to lead the farmers to participate in the operation of the shares, closely linked to the rural characteristics of the industry, the establishment of economic entities, and the development of cooperative economic organizations, in order to stimulate the development of industrialization of agriculture, and to promote the construction of the new countryside.

1. Development of specialized cooperatives. The development of professional cooperatives, which is the All-China Federation of Supply and Marketing Cooperatives put forward the implementation of the "new network project" is an important element, but also supply and marketing societies to lead the specific action of rural cooperative economic organizations. Therefore, the department of supply and marketing cooperatives should be combined with the backbone of the leading characteristic industries in rural areas around the "one township, one product" or "one village, one product" industrial pattern, to guide the farmers to vigorously develop production, and as a business to operate, and actively absorb the farmers to invest in the shares, cooperation and joint venture, the development of a variety of professional cooperatives. Development of various professional cooperatives. For example, Utopia County, Hubei Province, ginger, edible fungi, longbeard grass, mulberry silkworms and other varieties have become a characteristic industry, the supply and marketing department to "one product, one society" to absorb farmers to participate in the operation of the shares, the development of professional cooperatives, pulling the development of industrialization of agriculture, increased farmers' income, supply and marketing societies are also constantly active. Other places can also develop various kinds of professional cooperatives according to local characteristic industries. But in the development of professional cooperatives, to formulate bylaws, to grasp the business registration, the implementation of standardized management, institutionalized management, so that farmers become the main body of professional cooperatives, with capital into the community, to participate in the development, participate in the operation, participate in the management of the profits, dividends, increased income, poverty alleviation and enrichment, and revitalization of rural economy, revitalization of supply and marketing societies.

2. Establish processing enterprises. This is basically the same with the development of professional cooperatives, management and other forms of operation, but slightly different only one is planting (farming) production of raw (crude) materials, one is through the processing of fine products into the market circulation of goods. The establishment of a variety of processing enterprises, can improve the added value of agricultural products, not only can improve the operating efficiency of the cooperative economic organizations, increase farmers' income, but also can provide processing value-added tax, for the local increase in financial income. Therefore, the supply and marketing department in leading farmers to develop rural cooperative economic organizations, not only to develop a variety of professional cooperatives, but also to set up a variety of processing enterprises, the depth of processing of agricultural products, to create high-quality brand-name products, to promote the circulation of transactions. Only multi-pronged, comprehensive development, in order to accelerate the pace of development of rural cooperative economic organizations, pulling the development of agricultural industrialization, and effectively increase and improve the economic income of farmers, build a good new countryside, and promote the construction of rural well-off and harmonious society.