Market Survey of Jasmine Tea in Zhang Yiyuan

In order to understand the competition of Zhang Yiyuan jasmine tea in the market and the demand of potential customers, we conducted some market surveys.

1. Competition analysis: Through investigation, it is found that there are many other brands of jasmine tea in the jasmine tea market, such as Tieguanyin, Bama tea and Dayi tea in Anxi, Fujian. The tea prices of these brands are relatively high, while the price of jasmine tea in Zhang Yiyuan is relatively close to the people, which is suitable for the consumption needs of middle and low-level consumers.

2. Consumer preference: Through the questionnaire survey, we found that consumers have certain requirements on the processing technology, brand awareness and tea fragrance of jasmine tea. At the same time, consumers also hope that jasmine tea has certain health care effects, such as clearing away heat and toxic materials and beauty beauty.

3. Sales channels: The sales channels of Zhang Yiyuan Jasmine Tea mainly include supermarkets, e-commerce platforms and tea shops. By analyzing the sales situation of sales channels, we found that e-commerce platform is the largest sales channel at present, accounting for more than 50%, while the sales volume of tea specialty stores is relatively low.

4. Promotion strategy: Through investigation, it is found that consumers are more sensitive to promotion activities, such as full reduction, buying gifts and other preferential activities. In addition, it is also an important promotion method to improve brand awareness and attract consumers by organizing tasting activities and participating in exhibitions.