New Media: Where is the new media and how to treat it?

With the popularity of digital marketing, social marketing, social (new media marketing), new retail, private domain traffic, public domain traffic, short video and live broadcast with goods, and the emergence of internet plus in recent years, many traditional enterprises pay more attention to brand promotion by using new media to realize transformation. As a new media operator, what's new about the new media here?

What are the advantages?

Traditional media Traditional media is relative to the emerging network media in recent years. The traditional mass communication mode is a media that regularly releases information to the public or provides an educational and entertainment platform through some mechanical device. Such as newspapers, radio, television, magazines, outdoor, communication and media outside the network.

Traditional media mainly includes sound and images, including TV and radio, which are limited by time and space, while multimedia integrates sound, pictures and animation, and more importantly, it solves the time and space limitations to some extent.

Advantages of traditional media, strong manpower and material resources, and rich experience in traditional media.

new media

Compared with traditional media, new media is a new media form developed after newspapers, radio, television and other traditional media. It uses digital technology, network technology and mobile technology to provide users with information and entertainment through Internet, wireless communication network, wired network and other channels, as well as computers, mobile phones, digital TV and other terminals.

Advantages of new media: fast communication and update, low cost, large amount of information, rich content, low cost, convenient global communication and retrieval, multimedia communication and hypertext interaction. After newspapers, radio, television and other traditional media, the Internet has become another important media form. Facing the huge impact, TV, as a powerful media, has realized that giving full play to the interactive function of the network and taking the road of integration and interaction will be the inevitable trend for new and old media to seek common development.