What is question and answer marketing? What are the successful cases of question-and-answer marketing?

Baidu, Tianya and other successful cases. Question-and-answer marketing is a new marketing method of interactive marketing and one of the online marketing methods created between interactive marketing and third-party word of mouth. Marketing method can not only interact with potential consumers, but also implant commercial advertisements, which is one of the good marketing methods of brand reputation and interactive marketing.

Abide by the rules of Q&A websites (Baidu, Tianya, etc.). ) to ask or answer questions, and then skillfully use soft text to implant their products and services into the question and answer to achieve the third-party word-of-mouth effect. The interactive effect of question and answer can fully supplement the content of our website, and also enable readers to improve their knowledge. This interactive effect not only has targeted effect, but also has a wide range of effects.

relevant information

1, open question and answer: There are many open questions and answers, such as Zhihu, questions, forums, commentary articles, etc. Questions here generally do not need to be reviewed, but comments or answers are needed. This also fully reflects the controllability of question-and-answer marketing.

2. Activity Q&A: For activity Q&A, for example, a platform will test its popularity, and then it will be informed to participate in other ways to answer comments.

3. Entertainment Comments: Entertainment is a way accepted by the whole population. If you want to market entertainment events, there are really many places to choose from, such as the donkey-driving event that is now hotly debated.