Tik Tok New Year Festival Planning Scheme

Tik Tok New Year Festival Planning Scheme

In order to ensure the orderly and effective development of things or work, it is necessary to make a plan in advance, and the content and form of the plan should be carried out around the theme, and finally achieve the expected effect and significance. How should the plan be made? The following is the planning scheme of Tik Tok New Year Festival. Welcome everyone to refer to it, I hope it will help you.

Tik Tok New Year Festival Planning Scheme 1 I. Purpose of the event

20xx Chinese New Year Festival is a large-scale, high-level and comprehensive Chinese New Year Fair. The theme of this festival is "buy new year's goods and go to the villagers' market". The purpose is to provide a shopping platform for villagers' fairs in Guizhou and even the whole country, which integrates procurement, entertainment and consumption, and to build a platform for enterprises, distributors and consumers of agricultural special products through the display form of the New Year Festival.

Second, the activity time

20xx . 1.22-20xx . 1.3 1

Third, the venue.

Xxapp shopping mall

Mao Feng Square in xx County; 20xx . 1.25-20xx . 1.28

Xx Century City Community; 20xx . 1.22-20xx . 1.24

Xx district,; 20xx . 1.25-20xx . 1.28

Xx district; 20xx . 1.29-20xx . 1.3 1

Fourth, the active object.

Local community residents, urban residents, tourists from all over the world.

Verb (short for verb) is the theme of the activity.

Buy new year's goods and go to xx for scouring;

Activity of intransitive verbs

1. coupon: download the app and register, and you will get the 10 yuan coupon, which is only available to mobile app users, and can be used for full discount in 50 yuan 10 yuan (coupons can only be used for full discount activities).

2. Full reduction: the audience is full of 50 yuan MINUS 7 yuan; 99 yuan minus 1 1 yuan; Full 139 yuan minus 20 yuan (all fees are allocated from the lowest purchase price provided by the manufacturer, only for app users).

3. Time-limited buying: all products below 1kg in the province are sold at special prices. At present, the logistics in the province is in the 6+2 mode, and the villagers are given logistics 10 yuan. So, we don't have to earn logistics fees. For example, we can reduce the original price of 5.5 yuan products below 500g by 4 pieces and sell them at 1.5 yuan, so as to only make profits from the products and logistics 8 yuan outside the province.

4. New Year's Gift Package: agricultural special product portfolio of each region, attached table.

5. New Year gift certificates: New Year gift certificates are distributed to other enterprises and can be used on the app through the gift certificate code.

6. Full red envelopes: Buy red envelopes from 50 yuan and 5 yuan at one time, and then give small gifts (offline users).

7. Flagship store delivery in the same city: Flagship stores support delivery in the same city, place orders online, and deliver goods free of charge within the range of 1.5 km.

1delivery fee beyond 0.5km1from 0 yuan.

8. Artistic performances: dancing, singing, etc.

Seven. Activity promotion

1. WeChat circle of friends: a. The customer service department is responsible for the promotion of WeChat circle of friends; B. xx marketing promotion in official WeChat account

(Forwarded by friends circle, posted by major forums in the region, Baidu Post Bar, Weibo)

2. Distribute leaflets: a. All departments fully cooperate; B, can recruit part-time delivery (the number of part-time workers is about 6 per day): part-time push and delivery. Every day, four people in 65 yuan set up a reward mechanism, successfully introduced and downloaded the app and registered the 1 yuan reward, and left their contact information. Two X stations, two tables, 1000 small gifts, dated 65438+February 65438.

3.app online promotion; The design department is responsible for: a. beautifying app products; B, the production of mobile phone banner advertisements; Check and test the ordering process

4. Media advertising: people's attention, 952, outdoor media advertising.

5. promotional video: app video, company promotional video.

6. Public welfare publicity: distributing new year's goods to community welfare homes, cleaning staff and poor families. First, enhance the company image; The second is to use the media for hype.

Eight. Activities to prepare

Design department: 1. Activity materials: activity theme posters, Yi Labao, dm sheets, banners, in-store theme materials, couplets, mascots and mascot dolls. The design will be completed before 65438+February 3 1 from the date when the product is photographed and the scheme is established.

2. Corporate website and mobile app: the theme atmosphere of the event, the theme design of the advertisement on the homepage of app, the art design of app products and the setting of discount coupons shall be completed before 65438+February 3 1 from the date of establishment of the scheme.

China Merchants:

1. Since the establishment of the plan;

B, collect the required products before 65438+February 3 1.

Operation department:

1. Since the establishment of the plan;

B, the implementation of warehouse and warehouse management;

C. Establishment and construction of activity venues

Customer service department:

A. Daily order statistics;

B. Number of registered users of the application

C, active product portfolio entry

Vehicle use:

Personnel use: Zhenfeng is about 12, Guiyang is about 15.

Nine. cost of activities

I. Material: 1.dm list; 100000 copies, totaling 10500 yuan.

2. Theme poster; 2 sheets; 100 yuan

3. Yi Labao; 20; Total 1600 yuan

4. banners; Article 10; 250 yuan

5. couplets; 500 pairs; 1500 yuan

6. Mascot; 1; 1300 yuan

7. Travel expenses; Seven thousand dollars.

8. Tents; 10; 2800 yuan

9. megaphone; 10; Eight hundred yuan

10. Poster; 20 sheets; 400 yuan

Tik Tok New Year Festival Planning Scheme 21. Theme of the event

This event is mainly hosted by the official platform of "Shi Bing Shang Yun".

Combining the advantages of the offline service platform of Shibing E-commerce Service Center and the popularity of Guizhou E-commerce Cloud, Taobao.com, JD.COM.com and other networks.

* * * Work together to create online and offline promotion activities with the theme of "New Year's goods sent to the countryside with guaranteed quality". The activities are mainly on-site physical display and online commodity purchase.

Advertising slogan: "New Year's goods are sent to the countryside, and the quality is guaranteed; There are specialties in the city, let's help. " You can choose all the characteristics, accompanied by famous mountains and holy water!

Second, the activity objectives

1, mainly promoting the "Bing on the Cloud" platform to implant the initial brand impression into the hearts of the public. 2. Increase the number of followers, registered people and buyers.

3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchants can sign intentional contracts with e-commerce companies on the spot) 4. Driving on the spot forces people to get used to using the platform. (For example, scan WeChat attention, give a brochure similar to a bookmark, and the on-site staff will carefully guide the operation)

5. Use this activity to re-establish the function of Bing on the Cloud brand.

Third, the object of the activity

Consumer groups of new year's goods in Shibin township; Distributor of all kinds of products of Shibin;

Fourth, the activity time

20xx65438+February 12 to 20xx65438+1October 12 (one-month promotion cycle in each township)

Verb (abbreviation of verb) Location: service stations in towns and villages in Shibin.

Setting of the exhibition area of intransitive verb activity content:

1, display of new year's goods and local products;

During the activity, a product exhibition area was planned to show the peripheral products of the organizers and other franchisees. (This activity is mainly implemented by Guizhou Yuntai Commercial Co., Ltd. to assist the villages and towns. )

2. E-commerce purchasing experience; Set up an e-commerce area, eye-catching, mainly looking forward to people's power generation brochures. Guide consumers to register and purchase, and register businesses that need to join. Content design:

1, the concept of e-commerce new year's goods is relatively new, so offline activities are mainly guided. Design a shopping mall operation flow card (with bookmark as the pattern), design an online activity leaflet and distribute it together with the flow card.

3. Design the investment promotion scheme according to the on-site investment promotion situation. Fill in the franchisee's cooperation intention form, leave relevant information, and contact you later. (If conditions permit, you can promise preferential policies for merchants to join: merchants can introduce other merchants to join, and you can enjoy priority service objects. 4. E-commerce trainees and merchants can give certain activity discounts on the same day.

Seven. Activity promotion

(1) Promotion time

1. The activity time is from February of 65438+20xx to February of 65438+20xx.

(2) publicity methods:

1, Shi Bing News Network.

2, mass information, (SMS, WeChat)

3. Interactive forums (other network platforms)

4. Leaflets (printed on leaflets)

(3) Publicity contents:

1, time, place, contact information, activities.

2. The object of discount and the content of discount.

3. Mainstream franchisee information.

Eight, the scene layout

1, 3*6 advertising tent (according to the number of specific businesses)

2. There are two computers (the more the better), network cables and three power interfaces in the exhibition area.

3. 4 tables, chairs and tablecloths on site 10.

4.X-stand posters, background paintings and live banners.

Additional conditions: staff should wear uniforms. Considering that night activities should continue, e-commerce video promotion and voice promotion should provide lighting (ordinary lights or artistic lights). It must be done in advance. )

Nine. Details of site materials

X. Activity flow

Work arrangement:

I. on-site distribution of leaflets

Second, the front desk information answering personnel

Third, online operators.

Four. Sign the intention to join.

Tik Tok New Year Festival Planning Scheme 3 I. Purpose of the exhibition:

Inheriting the traditional folk culture of China and stimulating the economic consumption during the Spring Festival.

Improve the environment and quality of citizens' buying new year's goods, and meet the citizens' one-stop shopping needs. Focus on displaying famous products all over the country and promoting enterprise products and brands.

Enrich the content of community life around the new city and bring convenience to residents.

Lay a foundation for the sales and investment promotion of Xindicheng and gather popularity.

Second, the exhibition time:

Need to decide or solve

Venue: Huamao 1958 Square.

Third, the theme of the exhibition:

20xx Xindicheng New Year Taobao Food Festival

Fourth, organize:

Organizer: Xindicheng

Organizer: Anhui Shenhua Advertising Media Co., Ltd.

Verb (abbreviation of verb) exhibition content:

New year's promotion of various stall merchants. The organizing committee organized activities such as on-site Spring Festival couplets, lucky draw of thousand yuan gift package, giving out red envelopes by the God of Wealth, and sweet glutinous rice balls.

Exhibition scope of intransitive verbs

1, drinks: all kinds of wine, white wine, yellow wine, fruit wine, health drinks, fruit juice drinks and lactic acid bacteria drinks; Tea and so on.

2. Foods: all kinds of famous and excellent new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted seeds and nuts of dried fruits, local products and agricultural products.

3. Daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily necessities, plastic products, hardware and electrical appliances, firecrackers, festive supplies, kitchen utensils, smart toys, etc.

4. Gifts: various gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.

5. Clothing category: bedding, clothing, shoes and hats, etc.

6. Specialty: Wuxi specialty sauce ribs, oil gluten, steamed buns, vegetarian cakes, Huishan clay figurines; 7. Imported goods: specialty foods from all over the world;

Seven. Activity form

1, Thousand Yuan Gift Package Lottery: Customers can get a free merchant lottery when shopping in 50 yuan. Lottery tickets can participate in the lottery. You can get two lottery tickets if you buy more than 100 yuan, and so on.

2. Free Spring Festival couplets: Calligraphers of Calligraphers Association are invited to write and send Spring Festival couplets on the spot. Send it when the shopping is over xx yuan.

3. The God of Wealth sends a red envelope: The top 200 customers who come to the New Year Fair every day can get a red envelope for free. Remarks: each person is limited to one red envelope, which can be a blessing, couplet, RMB or greeting card.

4. I'll pay for your shopping: the organizer randomly finds a customer who is paying the bill, and as long as the customer answers a simple question about this year's New Year Festival within 30 seconds, the order can be exempted.

5. Large-scale group purchase: make a catalogue of new year's goods and send it directly to units and enterprises to promote group purchase while promoting goods.

6. Artistic performances: lion dance, guzheng performance, pipa performance and singing representative songs of the Spring Festival.

7. Window grilling: teach window grilling skills on the spot.

8. Enjoy free New Year snacks, such as glutinous rice balls and spring rolls.

Eight. publicity programme

This year's New Year Shopping Festival will focus on pre-publicity and hype, and link the media resources in the same city to attract potential consumers around the new city and even the whole city to the maximum extent.

Publicity methods: hard and wide activities, dynamic reports and topic hype.

1, network: post on the websites of major forums to expand publicity.

2. Print media: Advertisements or dm pages can be placed in Anqing Evening News, Xin 'an Evening News and Anqing Radio and Television News.

3. Vehicle carriers: buses and taxis put advertising information.

4. Posting of community posters: Posters will be tailored for this year's New Year Shopping Festival, which will increase market attention and accumulate popularity.

6. Air glider

Tik Tok New Year Festival Planning Scheme 4 1, Launch Rhythm

The difference between the New Year Festival and the Double Eleven and Double Twelve is that it has a strong emotional marketing nature, and the follow-up of the waste heat period is also good. It can also continue to carry out event marketing during the Spring Festival. During the core warm-up, it is recommended to stop at the station and test with low budget. Higher budgets can be tested by reducing high prices, while lower budgets can be tested by increasing low prices. It is very important to easily get and keep two tickets on the day of the event.

2. Promotion budget

When planning the drilling and exhibition budget, we should follow up the purpose and intensity of shop activities to allocate the budget.

(1) First, give a budget allocation ratio for different people in different periods for your reference:

(2) The direction of playing with different budgets:

3. Direction and crowd

(1) borehole distribution direction

If there are more old customers with good shop foundation, you can only plan a seed shop. If there are not enough old customers, go to a customized store, which is a similar store. In this way, the delineated flow range can also be increased. But in order to reduce internal friction and obtain better conveying effect.

A. The group positioning is too broad and not targeted, so it is not recommended to put it in.

B. It is not recommended to add too many stores independently. Too many stores will be inaccurate.

C. the positioning of interest points will be better for food, small category and standard category. Invalid for generic categories such as jeans and sweaters.

D. select the regional time in combination with the store crowd.

(2) the gameplay of 2)DMP

In order to get a better drilling and exhibition effect, we need to define a more accurate label combination. However, the New Year Festival also has its special crowd combination.

New Year's Label+Essential Label+Matching Label (65438+ 0 labels for each of the three). In the required label, select "store users": you circle the cognitive users, existing users and silent users in the store; You chose "non-store users": you circled brand-new users in the store who had no contact with the store.

In addition, it is necessary to carry out different distribution according to the situation of the store and the suspension of express delivery.

4. Material production

In the production of drilling and exhibition materials, it is necessary to highlight the flavor of the year. You can be more creative in color and design. For example, the traditional red and yellow themes can be minimized, and there is no contrast. You can try to use hand-painted style, neon style and other effects. Copywriting can be emotional and tonal, and emotional copywriting can be added appropriately. However, it still needs to occupy more proportion for the promotional copy with the nature of grabbing new year's goods, strong stimulation and clear at a glance.

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