The content shared by Perfect World, Zhixingtong, Sohu Changyou and Aauto Quicker at the BIGC conference.

Recently, at the BIGC2020 Beijing International Game Innovation Conference, corporate guests such as Perfect World, Zhimingtong, Sohu Changyou and Aauto Quicker gave keynote speeches at the sharing session.

The following are the condensed sharing contents of four corporate guests:

Perfect World's special sharing content is as follows:

Theme: Pay attention to technology iteration and help cutting-edge technology innovation.

Kang Xiaoning, vice president of Perfect World Games, Wei Wang, chief engineer of EpicGamesChina, and Zhao Yijiang, head of business development of GooglePlay in China.

If China's game industry wants to develop further, it must innovate constantly. China's game industry has gone through several rounds of iterations of software and hardware technology in the process of moving from stand-alone to mobile Internet. Innovation has become the unremitting pursuit of practitioners in every industry, bringing more exciting game works to the market in the process of constantly breaking through the technical boundary.

With deep technical accumulation, Perfect World Games has made important breakthroughs in technology in recent years, built domestic first-class game engines such as ERA, researched and introduced new technologies such as VR, high resolution and bone recognition, and continued to explore cutting-edge technology fields such as 5G cloud games. In July, 2020, the new ghost continent cloud game version became the first cloud game product officially released and operated after the commercialization of 5G in China.

Theme: Looking back at the beauty of tradition and exploring the boundaries of digital creation.

Deng Pei, vice president of Perfect World Games, Mu, editor-in-chief and co-founder of Shouyi China brand, Guo Yanan, deputy director of the Youth Art Education Working Committee of China Culture and Art Development Promotion Association, and the head of government affairs of POP MART, etc.

Because of its special media attributes and information carrier attributes, games play an increasingly important role in the process of cultural inheritance and output. Under the strategic background of cultural power, games are bringing new ideas to the development of cultural and creative industries, helping to create a multi-dimensional, inclusive and deep cultural ecology and assume various social responsibilities.

As a deep participant in the digital culture industry, Perfect World Games has actively explored the cross-border between culture and creation in recent years and created many classic cases in the industry. For example, the "Zhu Xian" mobile game links Nanjing Confucius Temple with Dunhuang culture, showing the Millennium cultural charm of Qinhuai Dunhuang; The mobile game "New the legendary swordsman" links the intangible cultural heritage of Miao people and leads the research and development of digital entertainment products with the excellent cultural connotation of China. In the process of tracing back to traditional culture, through the boundaries of time and space, players can meet the Millennium civilization again.

Theme: Digital industry recreates the vitality of classic IP.

Senior technical director of Perfect World Games -Const, senior art director of New the legendary swordsman Mobile Games-Ren Woxing, deputy general strategy of New the legendary swordsman Mobile Games, main plot-Han Xing.

Vice-Master Strategy of Perfect World Mobile Games-Hua Sang

IP is the foundation of the development of cultural industry, which constantly provides kinetic energy for the development of cultural industry. In the thematic sharing with the theme of "Digital Industry Recreate the Vitality of Classic IP", the mobile games of "New Ghost Continent", "New the legendary swordsman" and "Perfect World" respectively shared how to recreate the vitality of classic IP from the aspects of R&D technology trends and innovation of mobile games, artistic innovation of martial arts IP plots, and continuous IP empowerment.

In the field of cultural industry, IP has become a cultural label focusing on attention and brand value and an important driving force for the rapid development of cultural industry. IP gathers users through high-quality original content, realizes market benefits, and forms a healthy ecosystem that users and IP support each other and build together. Through reinterpreting the classic IP, it is found that the connotation of IP is consistent with the value of the times, which makes the classic IP gain the vitality of the times continuously.

In recent years, Perfect World Games has successfully launched many brand-new classic IP works, such as Zhu Xian, New Wulin Legend, Perfect World, Condor Heroes 2, New the legendary swordsman, and New Ghost Continent, through the younger interpretation and multiple empowerment of IP connotation, which endows the classic IP with unique cultural connotation, solid core gameplay and innovative technical expressions.

Today, China's game industry has an unparalleled local market, a complete industrial chain and excellent cultural soil. The innovative practice achievements of Perfect World Games in various fields have become the epitome of the innovative strength of domestic games in many fields such as culture, technology and IP.

Theme: How to operate the classic old game Journey /《COK for a long time?

Head of Zhixingtong COK-Zhang Yu

This year's journey made a big movie, and now it is a trend to link online games with movie games. Including "COK" sung by Wang Leehom as the theme song, as well as picture books and online novels, everyone is constantly trying. So how the brand lets others know that it is still alive is very important.

Returning to socialization, returning to user experience, returning to innovation, and finally returning to old users is how to carry out a certain degree of self-communication through brand communication, which can reduce CPI and recall costs. This is our idea. How to realize the social user experience and improve the retention rate of old games is also very important. After all, as I said before, a legendary user may not be able to stay in 500 yuan when he recalls one. Especially some VIPs, who are your parents, how to make them have fun in the game, have a good experience and do micro-innovation to solve the existing problems is the basis for the long-term operation of old games, thank you!

Theme: Stick to the best products and embrace the future.

Sohu Changyou CDO- Wei Qing

I want to share with you some of my experience in the game making process in recent years.

From my point of view, how to make excellent games or explosive games. The game needs to start from the user group positioning, development process, game testing, producer, etc., to create a quality game. Game testing is an important part of the game. In the game test, the main thing is not to look at the data, but to understand what I need to verify in this version, so as to have a particularly clear understanding of the target user group you are targeting. Don't let the wind and grass affect your mentality and judgment. Be sure to know what you want and whether the things buried in it can get what you need. These are the main goals of the game test. We also need to better understand the highlights of competing products. So I'd better read more books and study more. Just like you get along with others in real life, I will pay more attention to the advantages of others and less attention to their shortcomings. Finally, I wish everyone's projects can sell well. Thank you!

Theme: Work changes in the research and development of MMO products of Tianlong Babu 2 new category.

Vice President of Sohu Changyou R&D-Dai Xin

I am a mobile game producer of "Dragon Babu 2", and today I share some experience in the research and development of "Dragon Babu 2".

I mainly share two aspects with you. On the one hand, I understand the trend of MMO market. I summarized several market trends. First, high artistic quality. Second, a better sense of plot substitution. Third, a richer game experience. Fourth, more independent choice and feedback. This is the higher pursuit of MMO games by players in the new era. Secondly, what should we pay attention to in our research and development work under the current cognitive products? We integrate the engine, audio, director and art project manager into the team. Making products in the new era is different. These are very important parts, and we should do better. In addition, we have established a series of standards, norms and reviews to improve the quality of the game and achieve better results.

In addition, there are some other auxiliary tools. There are many auxiliary tools, which can not only improve the efficiency of resource investigation and mechanization, but also improve the research and development efficiency of the whole team.

Theme: "How to make good use of river basin traffic in game distribution"

Head of Aauto Quicker Game Strategy Center-Chen Qu

Since 20 18, the information flow content platform has risen, and users spend more time on content apps. How to make good use of information flow content for game distribution becomes very important. However, with the passage of time, the disadvantages of simply using the method of buying quantity to promote games gradually appear, and everyone is buying quantity, which eventually leads to the gradual increase of the cost of buying quantity and eventually takes up a lot of marketing expenses. Since 2020, private domain traffic has become a new traffic depression. Making good use of private domain traffic mode 1.0 is probably a trilogy. The first is to screen private domain traffic: screening platforms, screening settlement methods, the most important screening experts, anchors, IP owners and traffic owners. Second, the creativity of content production: originality-the work must first be original and not very similar to other works; Creativity-the content script needs to be interesting; Values-exporting positive values; Comfortable-the content has no ill feelings; Universality-the universality of content creativity; Repeatability-the effect of the same type of material; Matching degree-the similarity between content and talent. Third, the evaluation of the work: what is the three-second playback rate of the work; What is the interaction rate; What is the transformation effect of the work? If the work is effective, additional exposure should be made by external force. If it is not good, it must be actively optimized and re-put on the shelves. The best effect is to cooperate deeply with the authors who match the content and effectively accumulate the audience. Making good use of private domain traffic mode 2.0 is to make a big V by yourself. There are about three key points. The first is vertical content, and the content of the work should be vertical to the same category, which is unified and coherent. The second is frequent interaction, which requires frequent interaction with people in the community. The third is sufficient production capacity, which can be collected by platform or cultivated by producer ecology.

The above is an overview of the speeches made by corporate guests such as Perfect World, Zhimingtong, Sohu Changyou and A Auto Fast at the BIGC2020 Beijing International Game Innovation Conference.