Chinese traditional etiquette and customs and traditional ideological personality on the impact of advertising (urgent urgent urgent)

The influence of traditional ideal personality on modern advertising The traditional Chinese personality was conceived and produced in the pre-Qin and Han dynasties, and at this time, the personality is a variety of forms, each with its own characteristics. In the pre-Qin period, Confucianism, Mohist, Taoism, law and other schools of thought have carefully built their doctrines complementary to the personality, and the emergence of Buddhism and Taoism in the Han Dynasty, each created their own Dunyi compatible personality realm. Although various traditional personalities complemented each other, in the feudal era of more than two thousand years after the Han Dynasty, it was still the Confucian ideal personality that dominated for a long time. The fundamental content of the Confucian personality is the Kong Yan personality, which has been praised by later generations of rationalists. According to Zi Zi, although it is a legitimate need for people to seek riches and wealth, if one is rich and noble without being "righteous", then the riches and wealth are just like "floating clouds", which are not only unacceptable, but also should be comfortable in poverty and not be moved. Yan Hui...