What are the three golden flowers in traditional industries?

Red Star Macalline is the largest home furnishing chain group in China. How did founder Che Jianxin build his own Red Star business empire step by step?

Che Jianxin, 1966, a native of Changzhou, Jiangsu Province, dropped out of junior high school before finishing school. His father and two brothers are both masons, while Che Jianxin studied carpentry. Masons and carpenters are a family. They build houses for others outside and can work together.

1986, 20-year-old Che Jianxin borrowed 600 yuan from his uncle to build a house and started a business with five apprentices. The first set of furniture earned 200 yuan; The next year, I made more than 20 sets and earned 1 10,000 yuan.

1988, Che Jianxin opened a furniture store, began to make orders, booked 500 houses, and earned the first bucket of gold in life-500,000 yuan.

199 1 year, Che Jianxin invested 1 more than 10,000 yuan to establish the first large-scale furniture store "Red Star Furniture City" in Changzhou. In less than two years, he founded five Red Star Furniture Cities in Changzhou and embarked on the road of chain operation.

From 65438 to 0994, Changzhou Hongxing Meikailong Home Furnishing Group, the first furniture enterprise group in Jiangsu Province, was founded.

By 1996, Che Jianxin had established nearly 20 Red Star chain stores in Shanghai-Nanjing. He thought the name "Red Star" was a bit corny, so he changed it to "Red Star Macalline", a foreign name.

In June, 20 15, Red Star Macalline was listed in Hong Kong, and in October, 20 18, it was listed in Shanghai. Red Star Macalline became the first home retail enterprise in China to be listed on both A shares and H shares.

20 19 Red Star Macalline was voted by Alibaba, and Ali became the second largest shareholder, marking the birth of the largest online and offline integration.

In 2020, Che Jianxin will raise its home improvement business to the position of the first business, set up a decoration industry group, and move towards home improvement integration.

By June 5438+February 3, 20201,Red Star Macalline had operated 92 self-operated shopping malls and 273 entrusted shopping malls, and operated home shopping malls 1 1 through strategic cooperation.

Che Jianxin's entrepreneurial success stems from his fighting spirit. When he was learning carpentry from his master, he said, "I help him cook when I eat, help him move stools when I rest, help him wash clothes and shine shoes after work, and go to his house to help cut rice and wheat when I am busy with farming." All the teachers and uncles like me very much and are willing to teach me because I am more diligent than others, and diligence can make up for it. "

When you are an apprentice, learn from the master; Open the door and learn to do business with your predecessors; When I was managing the company, I learned the knowledge of human resources, never leaving my book and pen, and wrote 654.38+ 10,000 words of theoretical writings.

In addition, Che Jianxin's achievements today cannot be separated from his family's "three golden flowers".

The first golden flower was Che Jianxin's sister's garage.

At that time, Che Jianxin embarked on the road of entrepreneurship from a carpenter, and the garage construction followed his brother to the farmland. She is both a founder and a factory worker, working as a painter at night and delivering furniture by tricycle during the day. Brother and sister, together with their elder brother, spent twenty or thirty years building Red Star Macalline into the largest furniture chain store in China.

Today, Chefangjian is the co-executive director and deputy general manager of the Group and has made outstanding contributions to the development of Red Star Macalline.

The second golden flower is Che Jianxin's eldest daughter, and the car rings.

At that time, KFC had just arrived in Changzhou, and Che Jianxin was waiting in line to eat KFC with his car. He found that KFC can be a chain store, and so can the furniture market, creating a chain business model of Red Star Macalline.

Che Yiming studied finance in the United States for two years, first working in the investment bank of Fosun Group for one year, and then joined Red Star Macalline on 20 13. She started from the grassroots position in the group shopping mall and later joined the e-commerce team of Red Star Macalline. Now she is the vice president of e-commerce of Red Star Macalline, responsible for the group's e-commerce business.

On 20 19, Che married Luo Zhehong, the son of Luo Shuigen, the founder of Nobel Ceramic Tiles.

The third golden flower is Che Jianxin's second daughter, and the car has dew.

As a post-90s generation, Che Luyou did not enter the family business, but started his own business. It is said that she is engaged in an Internet APP product called "Yushang", and consumers can learn first-hand information about household products without leaving home. It must be difficult to succeed in starting a business. Now the entrepreneurial environment is not as relaxed as it was in Che Jianxin.

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Che Jianxin, a carpenter who started his business in his teens, has experienced decades of ups and downs in business, and now he has become a master of capital operation and a business wizard. His Red Star Macalline Group seems to be a commercial real estate company, not a home furnishing enterprise.