What are the advantages of online market research compared with traditional research?

First, save costs. Compared with traditional research, the cost of online market research is relatively low, which saves the cost of questionnaire printing and interviewer's salary. However, if you conduct online market research, you need to pay the questionnaire promotion fee. If you want to recover the questionnaire quickly and effectively, you can conduct a paid questionnaire survey online.

Second, the scope of information is wide. When conducting online research, data can be collected in a wider range, not limited to a certain district of a city, and so on. Moreover, the relationship of mutual trust between people is getting weaker and weaker, and traditional research is likely to be rejected, and online research is gradually recognized by everyone. In this information age, we can keep pace with social development.

Third, the collected data is more efficient and accurate. ? The online questionnaire can set up a variety of questions such as logical questions and required questions, which effectively avoids the phenomenon of asking more questions, missing questions and filling in errors in traditional interviews and ensures the accuracy of data collection. At the same time, the online survey can directly generate data input after filling in the questionnaire, which saves the time of manual input of electronic questionnaire and improves the access efficiency.

Online market survey is also called online survey or online survey. Network market survey refers to the investigation and analysis of marketing-related data systems such as the overall market environment of consumers and competitors by enterprises using the Internet as a tool to communicate and understand information. These related data include customer needs, market opportunities, competitors, industry trends, distribution channels and strategic partners.

Compared with traditional market survey, online market survey has incomparable advantages, such as low survey cost, high efficiency, convenient survey data processing, and no limitation of time and place. Therefore, network market research is called the main means for enterprises to conduct market research in the network era.