Why small program is a brand new entrepreneurial wind mouth

Why small program is a brand new entrepreneurial wind mouth, because the emergence of WeChat small program, subvert the traditional e-commerce and retail, convenient for the public at the same time, but also to the small and medium-sized merchants ushered in a new opportunity and challenge. WeChat small program is not an ordinary application, it is smoother than the experience of the web page, more convenient than APP; merchants can take advantage of the open interface of the small program to achieve a variety of marketing function development, combined with the natural social attributes of the WeChat platform, to promote the pulling of new and re-ordering, to achieve the maximization of performance. The advantages of WeChat small program over H5 website, public number and APP are compared as follows:

Website: low production cost. The mobile website experience is not good, the column page selection is difficult, did not open a web page to load for several seconds, the efficiency is very low. Website retention has always been a difficult problem, usually, users browse a website to exit, may never find the site, because let the user to remember an unfamiliar web site or brand, is quite difficult;

Public number: low production cost. After the development of WeChat service number, very practical, businesses can be based on the open port provided by the public number, the development of the mall, a variety of, novel marketing tools, used to serve the user, the user in the public number embedded inside the mall can buy, enjoy the service and so on. However, users want to finally enter the mall order, you must first pay attention to the public number, and then enter the public number home page menu, click the menu button to enter the mall page, this step is too cumbersome, and the public number mall development technology is based on H5, fission propagation is getting weaker and weaker, because nowadays people are reluctant to pay attention to an unfamiliar public number;

APP: production cost is high. Unless it is a super high-frequency APP, user retention is a problem, although the capacity of cell phones are now very large, but not much money is willing to download a dozens of megabytes of bloated APP.

Small program: low production cost. WeChat small program to solve the above points of the problem, the user does not need to download, no need to pay attention to, through the user to share, search, sweep the code and other ways to open on the use of fast response speed, due to the good experience, the fission spread faster. WeChat small program also open public **** port, can be docked to develop a variety of tools, such as shopping malls, can be used to order in the small program mall, but also can develop a variety of marketing modules, prompting the user to forward independently, so that the small program to achieve self-propagation.

Summary: the rapid development of information, enterprises must keep pace with the times, so as not to be abandoned by the times.