How to manage a good restaurant

With the development of economic construction, the catering industry is also with the rapid development of social demand, and at the same time occurred from the "seller's market" to the "buyer's market" change. The emergence of the buyer's market, people can according to their own preferences, tastes and economic conditions to choose to meet their own needs of hotels, restaurants and restaurants to eat, hotel catering business to attract consumers to patronize, it must be based on consumer demand to determine their own business projects and business practices. Who can not recognize this, who will not be able to win in the fierce market, as we all know, the catering industry is a very special industry, this particularity is mainly manifested in the products it provides to customers with a dual nature, both tangible and intangible. As operators, we must meet the needs of customers from these two aspects, that is, not only the color of the dishes, aroma, taste, beauty, type, ware, are good, so that guests feel value for money, and with this compatible service process is also good, the service should be full of humane, so that guests have a good feeling.

Any operator, such as not good at understanding and meeting consumers, can not provide superior tangible products and intangible new products, can not adapt to the needs of the consumer market, it is impossible to achieve good economic results.

Based on the above, in the catering business should take the following measures:

(a) Strengthen the quality of service personnel and supervisory layer of training to provide guests with first-class service quality. Specifically do the following three points:

1, starting from ideological education

To train waiters to work as a master, ideological education is **** the traditional working methods and experience of the Communist Party of China (CPC), each management staff under their own patience, meticulous ideological education to enhance everyone's awareness of the hotel and the master stance.

2, reversing the traditional and old-fashioned ideological concepts and awareness, to carry out the "smile service" "human service" and "civilized" service

Here focus on the "human service". Talk about "humane service", in the past, the hotel managers to "customers are God" as the hotel's purpose, therefore, all aspects of service are limited to standardization and standardization, this single service has its relative shortcomings, because in front of God! Service can only be respectful, not easy to contact and communicate with each other. In this way, one can not bake the warm atmosphere and happy mood of the guests dining; Second, it is not easy to understand and grasp the guests' habits and consumption patterns; Third, it is inconvenient to cultivate the hotel's "repeat business". The "human service" is standardized and standardized service supplement and extension. It will treat the guests as the hotel's "dear friends and relatives". In the service, the service personnel not only can understand to grasp the customer's life habits, and can timely understand the customer to the hotel in all aspects of the recommendations and requirements, to facilitate the adjustment and improvement of the hotel's operation and management, so that the customer is satisfied, and become a loyal customer of the hotel - "repeat customers! ".

3, tight service skills and training to ensure the quality of service

Customers of the service requirements on the one hand is warm and thoughtful, on the other hand, is fast and agile, warm and thoughtful is the above mentioned emotional "human service", and fast and agile is the embodiment of the service skills. Especially in terms of restaurant services, if the hotel service personnel in the service skills training is not in place, there will be customers into the seat, although the service staff hand and foot, but customers wait for the right and left is to open the meal on the first course often have to wait for half an hour, is bound to create a feeling of slow food for customers, so that some of the concept of time loss of customers (it is recommended that the Ministry of Food and Beverage to take time to ask people to explain and learn about Huaruo Geng's) "preferred method"), only the above two are closely integrated, in order to form a hotel high-quality, distinctive service.

(2) the formation of the main dishes, rich varieties of dishes, improve the quality of dishes, to ensure adequate sources of customers.

1, as soon as possible to form the main dishes. It should be affirmed that Lunan Hotel catering business cuisine positioning so far has not formed the main dishes. This is one of the main factors that cause the dish is not characterized by unstable source of customers. Therefore, we have to decide as soon as possible to adapt to the majority of customers' tastes and conditions of the hotel's main dishes. In determining the main dishes at the same time and highlight the flavor and characteristics.

2, gradually cultivate a skilled, high quality, the hotel's own chef team. Chef's skill level is to ensure the quality of the premise of the output, the hotel should be through various ways to recruit, introduce, train a number of understanding, potential, promising, love of cooking, love Lunan Hotel chef, for some specialties, skilled chef, it is recommended that the hotel in the housing, dining, wages and other aspects of the special treatment.

3, dishes produced resolutely implement product labeling system. Labeling system is not only a test of each chef production technology and quality of the basis of the product, and is to seek customer feedback, feedback, an important way to improve the work, and at the same time, each chef will produce a sense of motivation and responsibility. After the implementation of the labeling system, the customer's opinion of each meal to be summarized, every day to be evaluated, monthly rewards and punishments.

4, according to seasonal laws and local customs, the timely introduction of different seasonal dishes and holiday banquets. Catering Department to develop different specifications of the birthday party, wedding banquets, full moon banquets and other menu promptly provided to customers. Hotel catering operations to a new level, there must be new ideas, new initiatives, new tricks, almost every month of the year there are festivals, these festivals is also a good opportunity for the hotel to market their products, catering and marketing department to grasp these opportunities, each holiday to plan a marketing program.

5, the establishment of new dishes research room. Equipped with specialized personnel, take the method of inviting in and going out to develop new dishes, specialties. Regularly hire the domestic first-class master in the store to do short-term dedication, not only to expand the social impact of the hotel, and is an important activity of the chef technical exchanges. At the same time, the hotel should also organize their own masters to the field to learn to encourage and support the chef to innovate their own specialties, innovative dishes once the customer's recognition, the hotel will be given a certain amount of incentives.

6, practicing economy, reduce costs and strengthen accounting. Food and beverage manager and the head chef to account for the cost of each dish in a timely manner and gross margin, the procurement of raw materials should be used, the number of purchases levy sales to coincide with.

7, Catering Department to understand, master XX the industry competitors' new initiatives, new trends, to know each other, never fear.

On marketing

Marketing is an extremely important work in the hotel, it is not only related to the hotel's operating efficiency, but also related to the image of my hotel, and even related to the survival and development of the hotel. Lunan Hotel marketing work proposed after the guiding ideology is "all-round, focused, fully mobilized, grasp the main". According to this guiding ideology, marketing work focus on the following items:

1, strengthen the leadership and strength of the marketing team

Marketing work by the general manager personally. Marketing Department establishment of 7 people, including: manager 1 person, artwork 1 person, 5 marketers; responsibility for the division: urban areas 1 person (including major bureaus and commissions, schools, etc.), (major coal mines and thermal power plants, cement factories and other large-scale enterprises, industrial plants and mines, 2 people), township offices, 1 person, Jinan and neighboring cities and counties, 1 person.

2, re-market segmentation

Do a good job of understanding the market, familiarize yourself with the market, subdividing the object of the source, is the imperative of the Marketing Department. Through the segmentation to clearly grasp the basic situation of the key sources of customers, and grasp them to establish or further close relationship. Marketing Department in the skilled grasp of a variety of product types, prices, quality, condition and rooms, catering at the same time the basic situation, and customer visits, communication and contracting work, with the hotel's advantages and marketing tools to fight for customers, to establish a good working relationship. Marketing Department's customer files should be carefully organized, management, and do customer tracking work (there are consumer dynamics someone to follow, housing someone to follow, dining someone to follow, meeting someone to follow, settlement someone to follow, seek advice someone to follow).

3, fixed duties, responsibilities, tasks, rewards and punishments.

Consider first in the marketing department to implement the basic salary + benefit salary wage system. Hotel monthly to the marketing department of each person under the sales task to complete the task award (commission), the task is not penalized, the bottom is not guaranteed, the top is not capped. Specific basic tasks, commission rate, basic salary from the Ministry of Finance and Marketing Department *** with the views. Determined by the general manager of the hotel office.

4, grasp the marketing and publicity offensive

The hotel should pay attention to investment in publicity later, and actively participate in a number of public welfare activities, so as to expand the popularity of the Lunan Hotel, so that the community recognized.

5, predict the market situation, grasp the sales opportunity

Predict the sales market, grasp the good business opportunities is one of the magic weapons of the hotel's marketing work. Marketing Department is not only the main force of the sales of products, but also the hotel decision-making staff, some market information and opponents of the business changes, are often marketing staff to obtain.

6, the development of a marketing plan focused on soliciting meetings

Because the hotel is closer to the city offices, coupled with convenient transportation (from the train station near), therefore, in general, more foreign casual guests, take the initiative to the hotel accommodations, dining, so that is bound to room occupancy and food and beverage sources have a certain basis. It is also the main favorable factors in our operation. But our current number of rooms up to 206 (sets) can be said to be in the local industry is the largest number of rooms. Therefore, the room marketing must focus on the meeting, through a variety of relationships, a variety of channels and a variety of means to solicit XX city, Zaozhuang city and even provincial and national conferences. Marketing Department in the increase of full-time marketing staff at the same time, in Jinan, Zaozhuang and XX urban area to hire some part-time marketing staff, original secretarial materials, as in the secretarial know sound wm338.com. Specializing in soliciting a variety of meetings (which can be unfolded on a commission basis). At the same time, we should strive to get the support and help of the municipal government to understand and grasp the dynamics of the meeting of the various bureaus, to carry out a strong marketing offensive, to achieve the size of the meeting does not let go of the business idea.

7, planning the establishment of XX City Office Director Association

Office Director of each unit, in general, are responsible for mastering the hospitality of the organ of the meeting arrangements, therefore, regularly organizing him (her) to the hotel to participate in the activities of the association, not only to increase the communication with him (her) and contact, and can be a timely understanding of the source of knowledge of each unit.

Office Director Association, to teach the office of modern management knowledge, exchange of office experience and information as a prerequisite, combined with the director of the hotel to solicit suggestions and requirements, release some of the hotel's new initiatives, tasting the hotel's new dishes, collect units of consumption dynamics. (Can be localized gradually)

8, planning to launch aa hotel "gold card" (worth 10,000 yuan), "silver card" (worth 5,000 yuan), "gem card " (worth 3,000 yuan).

1, the above card use period for one year;

2, the above card can not be refunded after the purchase of cash;

3, the above card are enjoying the hotel to make the corresponding special discount prices and services;

4, the purchase of the card need to receive an application form, for the purchase of the procedures;

5, such as the amount of money in the card purchased after the use of the card, if you need to renew the card must be in the Card injected with the first purchase of the same amount in order to enjoy the corresponding benefits and services of the card;

6, mobilize all employees and sales staff to participate in the sale of cards, selling commission

7, the card will be used for the purchase of the card.