What are the main variables in subdividing the consumer market?

The main variables of consumer market segmentation include:

(1) Geographical and environmental factors. Specific variables include: country, region, city size, climate and population density in different regions.

(2) demographic factors. Including: age, marriage, occupation, gender, income, education level, family life cycle, nationality, nationality, religion, social class and other variables;

(3) Psychological factors. Including personality, purchase motivation, values, lifestyle, interest pursuit and other variables;

(4) Behavioral factors. Including the degree of consumers entering the market, frequency of use, preferences and other variables.