Traditional Culture Encyclopedia - Traditional stories - Traffic dividend gradually lost, how to transform the traditional e-commerce?
Traffic dividend gradually lost, how to transform the traditional e-commerce?
Traditional e-commerce is not doing well, to make the following changes:
Selection: in the face of consumer upgrades, service upgrades, the original online store commodity quality is general, the repurchase rate is poor, so we have to re-select the quality of the goods with characteristics;
Traffic attraction: self-media attraction, to do the content of the e-commerce, short-video shopping carts, micro-merchants, offline O2O distribution, live broadcasting, etc., a full range of attracting traffic;< /p>
Conversion: provide shopping guide and services, find more quality products for more conversion.
Operation: accumulate users belonging to their own, make their own community, share industry information, provide professional consumer services, such as doing agricultural products, consider providing product combinations from a nutritional and health perspective.
Super Miki said, focusing on the Internet business model, brand planning and self-media operations, so that people who know the brand first rich!
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