The representative figures and writings of some stages of the development of the history of public **** relations characterization

To summarize, since modern times, any kind of advanced western culture imported into China has to have different degrees of collision with the traditional Chinese culture (mainly Confucianism), and then enter into a process of fusion and integration. The introduction of public relations into contemporary China has also encountered the same problem of conflict and integration with traditional Chinese culture. The public relations science imported from the West is a product of contemporary socialized mass production and highly developed market economy, is a new discipline closely linked with modern science and technology and information society. Traditional Chinese culture, which still exerts a great influence on our social life today, was once based on our ancient agricultural economy, patriarchal society and humanistic characteristics. The fundamental point of humanistic characteristics is to deal with interpersonal relationships based on "love". Under the influence of this traditional culture, some social organizations in business negotiations or other activities, often a table of rich banquet can solve the problem, the public relations business has been sidelined. Where Confucian culture is more influenced by countries such as South Korea, Japan, and so on, until today also still pursues the "love" as the fundamental principle of dealing with interpersonal relations. In contrast, modern public relations is based on "reason" as the foundation and code of conduct. These two different cultures collide together, will inevitably produce a certain contradiction, that is, the traditional Chinese human relations on the modern public relations to produce a certain degree of exclusion. This is also the public relations and public relations in certain regions and sectors of the dissemination and development of public relations business in China is one of the important reasons for the slow.

However, there are some similarities between Chinese humanistic society and public relations, and the two different cultures in the initial contact after the collision, after a stage of mutual understanding, integration, and to a certain extent from conflict to integration, each absorbing the other's strengths, the development of their own strengths. Therefore, public relations and traditional Chinese culture will also be from the initial stage of contact with the conflict gradually towards a long-term period of integration