How do enterprises do news marketing well? What are the benefits of news marketing?

When this advertisement is everywhere, how much can really attract users' attention? Most advertisements are just a waste of money and have no substantive effect. Too many advertisements make customers feel tired. Most advertisements will only cause users' resistance and disgust. Therefore, the effect of advertising is gradually declining, but due to the misunderstanding of advertisers, the price of advertising is still gradually increasing, so traditional advertising has become increasingly uncompetitive. People have different attitudes towards news. Getting news is an indispensable part of people's daily life. If marketing information is skillfully integrated into news, it will not arouse users' resentment, thus improving customers' reading rate and achieving better promotion effect.

2. Reliability

Nowadays, many advertisements are so exaggerated that users can't believe it, and even have begun to boycott advertisements. Relatively speaking, the credibility of news is stronger than that of advertising, because news is generally released by formal media and needs to be reviewed before it is released. However, because advertisers pay, the media often don't carefully examine the content of advertisements, so compared with traditional advertisements, customers are more willing to believe the content in the news, especially the news content released by authoritative media.

3. Content depth

In the era of fast-paced life, no one likes to read long speeches. People spend less and less time watching advertisements, which leads many advertisers to shorten and reduce the publicity information in advertisements as much as possible. When the amount of information decreases, the meaning of expression will inevitably weaken, users may not understand the connotation, and the natural marketing effect is not very good. However, people are generally patient when reading news, which is beneficial for enterprises to express their information more fully. Long news will arouse the audience's thinking, deepen the audience's impression of corporate propaganda information, and achieve a high conversion rate.

Step 4 stick to it

All kinds of online advertisements are time-limited. Whether it is baidu promotion's advertisement or alliance advertisement, as long as the user clicks, the money will be spent. On the other hand, news is usually kept for a long time after it is published on the website. Even after a long time, your news is not displayed on the home page or channel page, and this news may still be searched by customers through various search engines. Only in the long run, news has a high cost performance.

5. Optimize the effect

Search engine algorithms are constantly changing, and it is difficult for a website to stay on Baidu's homepage all the time, especially in those industries with fierce competition, and it is necessary to constantly update the website optimization strategy. Because your marketing news information is published to major news portals, and these news portals themselves are considered very important by search engines, important content will naturally get a good ranking, and at the same time, it will also improve the coverage of corporate information on search engines. You should know that if the coverage of the enterprise increases, the coverage of your competitors will also decrease accordingly, and the gap is still very large. Higher search engine coverage will lead to more business opportunities.

Contribute

We often see that many companies leave media coverage on their websites or brochures. Everyone knows that media reports are a good thing, especially authoritative media reports, which can effectively distinguish enterprises from scammers. If a company is often reported by authoritative portals such as Sohu, Sina and Netease, customers' recognition of the brand will be higher.

7. Secondary communication

The content of general news portals will be considered to be of high quality. News content on big websites is reprinted by many small websites every day, some of which are manual and some are automatic. Therefore, if an enterprise's news logs into a big portal, it is likely to be reprinted to dozens or even more small websites and browsed by more people, which is also of great help to improve the coverage of enterprise information by search engines.

The key to the success of news marketing is to find the embedding point and skillfully embed the information of enterprises and products into the news, so as to achieve the effect of spreading by taking advantage of the situation. In addition, remember, you must stand in the position of a third party, which is more real. Whether it is planned by people or with the help of existing current affairs hotspots, it must be carefully designed to make everything look logical, so that users can easily fall into the trap, and marketing will come naturally.