What are the advantages and disadvantages of e-commerce for traditional enterprises?

What are the advantages and disadvantages of e-commerce for traditional enterprises? The advantage is that traditional enterprises have their own channel advantages, brand advantages and product advantages. The shortcomings are the lack of e-commerce operation and management talents, insufficient enterprise information management, insufficient understanding of e-commerce, and great differences in the level of companies doing e-commerce.

Founder International provides all-round e-commerce solutions for enterprises, including the planning of e-commerce business, the proposal and implementation of system solutions, the operation support of e-commerce, the planning and construction of warehousing and logistics, and other services to help enterprises of all sizes realize all-round e-commerce.

This question is so big that it is estimated that even writers, economists, market analysts, data dialyzers and the National Development and Reform Commission can't answer it. And I am just a nobody, an ordinary person, so I will only answer you from my daily feelings.

1. With e-commerce, I seldom go out to buy things. I usually open the express at home.

2. With e-commerce, if you want to earn some extra money, you can consider making some goods online, opening a shop in Taobao and selling products. Of course, you can't make money without a heart.

3. With e-commerce, there are obviously more grandparents picking up waste products, because the cartons sent by express delivery need human recycling.

As a woman, no matter how beautiful the clothes, shoes and ornaments on the Internet are, I will spend some time shopping. Not only shopping, but also meeting some good friends, chatting and eating, which is very pleasant.

As a mother, no matter how well the shopkeeper says, I will clap my chest to ensure that I am selling genuine products and will not buy milk powder and food for my baby online.

Analyze what challenges e-commerce has brought to enterprises. The challenges brought by e-commerce to enterprises are as follows:

First, the impact on the market operation mode.

Enterprises are the main body of market competition, and the market is the basic condition for the survival and development of enterprises. The advantages and disadvantages of market operation mode represent the level of economic development in a certain period to a certain extent.

There must be many intermediate links in the market model in the era of industrial economy, which requires a large number of wholesalers and retailers as intermediaries between enterprises and consumers, which determines that industrial economy is a "circuitous economy". The intermediate link of circuitous economy mainly depends on the possession and consumption of various economic resources to maintain its survival. The emergence of e-commerce has fundamentally reduced the intermediate links of traditional business activities, shortened the distance between enterprises and users' needs, greatly reduced the consumption of various economic resources, and brought mankind into the era of "direct economy". The essence of "direct economy" is to reduce intermediate expenses, inventory and working capital, so that production is "directly" consumed.

There must be a large number of commercial intermediaries to carry out traditional commercial activities, because producers and consumers have insurmountable obstacles in time and space, and commercial intermediaries are the bridge connecting production and sales. The development of e-commerce makes it possible to communicate directly between production and marketing. More and more enterprises will gradually get rid of the dependence on traditional commercial intermediaries, and the cost savings and improved efficiency will benefit both production and sales. E-commerce not only narrows the gap between enterprises and customers to the maximum extent, but also makes the business activities of enterprises more transparent and efficient. Enterprises can obtain as much business information as possible at a very low cost, and their ability to adapt to the market is greatly enhanced.

Second, the impact on enterprise marketing activities.

The rapid development of e-commerce is bound to bring new changes to the traditional market nature, which is manifested in three aspects: first, with the continuous popularization of BtoB (business-to-business) e-commerce model, manufacturers can directly realize the whole process from raw material procurement to commodity sales through the Internet, greatly improving the operating efficiency of enterprises and reducing operating costs; Second, with the development of e-commerce, market segmentation will be more and more thorough, and consumers will directly contact production enterprises through the Internet, thus realizing marketing activities for individual consumers (micro-marketing); Third, paperless trading and electronic payment will become the main forms.

Third, the impact on the organizational structure of enterprises.

The organizational management mode that adapts to the production situation and technical basis of industrial economy and society is a pyramid-shaped and top-down controlled management organizational form formed under the traditional organizational theory, that is, hierarchical organizational structure. This organizational structure has multiple management levels and a set of complex operating procedures to determine reporting channels, power levels, departmental authority, work definitions and operating rules. This organizational structure is characterized by emphasizing professional division of labor, economic scale, sequential transmission and strict hierarchy. The hierarchical organizational structure has brought certain advantages to enterprises in the industrial age: achieving economies of scale, clear responsibilities, orderly, improving work efficiency, better organizational stability and so on.

Fourth, the impact on the mode of production of enterprises.

The impact of e-commerce on the mode of production of enterprises can be summarized as the following three aspects:

1. Modernization of enterprise production process. The application of e-commerce in enterprise production can be based on management information system (MIS) and computer aided design and manufacturing (CAD/CAM) to establish computer integrated manufacturing system (GIMS). On the basis of developing decision support system (DSS), planning and control can be realized through man-machine dialogue, from material resource planning (MRP) to manufacturing resource planning (MRP? 2) and enterprise resource planning. These new modes of production closely combine information technology and production technology, and promote the traditional mode of production.

2. Low inventory production. After the implementation of e-commerce, all production stages can be interconnected through the network, and at the same time, the traditional linear serial production can be transformed into parallel production under the network economy, which not only reduces a lot of unnecessary waiting time, but also makes JIT production possible and minimizes inventory. In the past, enterprises had to produce products and sell them in shopping malls, which would inevitably occupy capital and storage capacity. After the application of e-commerce, if there is no demand, the product can not be produced for the time being, and then produced after the new demand arises, which can greatly reduce the production and sales costs. Low inventory production mainly relies on e-commerce to quickly investigate market demand, make the fastest response to market feedback, and at the same time use the network to grasp the latest trends of competitors, adjust and improve the products and services of enterprises. IBM Personal Systems Group began to apply advanced e-commerce planning system from 1996. Through this system, manufacturers can carry out accurate production according to the needs of sellers, thus improving the inventory turnover rate, keeping the total inventory at a very low level and minimizing the inventory cost.

3. Digital customized production. Digital customization production originated from English MASSCUSTOMIZATlON, that is, mass customization production. Based on the wide application of network technology, information technology and management technology, it combines standardized components into customized products (or services), aiming at a single customer, and ensures the maximum satisfaction of customer needs. The essential difference between digital customized production and traditional customized production is scale-based customized production. Digital customized production does not provide unlimited choices for enterprises, but provides an appropriate number of standard parts and matches them with thousands, which not only gives customers unlimited choices, but also enables enterprises to systematically manage complex manufacturing procedures. The development of e-commerce makes digital customized production not only necessary, but also possible. In the era of e-commerce, consumer demand has become more and more diversified and personalized. The thorough market segmentation makes enterprises have to carry out one-to-one "micro-marketing" according to the needs of each customer. Otherwise, if the customer is not satisfied with the products provided by the company,

What benefits does the e-commerce model bring to enterprises? Lower cost, more opportunities.

What can real e-commerce bring to traditional enterprises? Our years of network management experience and market analysis tell us that the reason why your website has a small turnover is because you are out of the trading environment of the whole industry, that is to say, your single website is sold separately on the Internet, and the sales effect can be imagined. Why not build a platform that integrates peers, even upstream raw material suppliers, product manufacturers or downstream retail terminal vendors to conduct transactions? How are snack street, clothing street, electronic street and hardware street formed? It is precisely because of their aggregation that a relatively prosperous trading environment has been formed, and the trading volume has increased geometrically, so has online trading, which requires a trading environment.

In traditional industries, whoever has mastered effective sales channels will be king. In the era of e-commerce, whoever has mastered the electronic trading platform can give orders. Need to build such a prosperous trading platform? If necessary, please cooperate with us and join "China Industrial Network Alliance".

What advantages can B2B e-commerce bring to enterprises? B2B is an online trading mode of direct communication between enterprises, which can not only reduce the cost of enterprises, but also increase their income.

First of all, transactions and online purchases are conducted through B2B websites, and automation is realized, which can reduce a lot of manpower, financial resources and logistics costs invested by enterprises in regular transactions and reduce procurement costs.

Secondly, it saves the time of goods circulation and turnover. Because of the standardized, efficient and unified operation mode adopted by B2B websites, direct communication and transaction can be realized at night, so as to realize direct communication and interaction without intermediate links.

Thirdly, trading through B2B websites can reduce the inventory pressure of enterprises. As we all know, in conventional transactions, due to the uncertainty of market demand, we must always prepare sufficient goods. By establishing an efficient e-commerce system, B2B websites can realize the seamless connection between production and sales, enhance the scientificity of sales forecast, and thus minimize the inventory pressure.

In addition, the emergence of B2B e-commerce websites can attract the attention of more potential customers, which not only expands the influence of enterprises, but also increases the market opportunities of enterprises.

Thank you for your adoption

What business opportunities have the maturity of e-commerce brought to enterprises? My personal opinion is this,

It has brought a mature operating model. With the development of e-commerce, commodity shelf management, online promotion, settlement, after-sales service and logistics are very mature.

Brought a rich source of tourists. Because all kinds of drainage methods are relatively mature.

And the intermediate cost is reduced.

What changes have e-commerce brought to traditional industries? Through e-commerce, enterprises can strengthen the relationship with the main suppliers, form an integrated system of information transmission and information processing, thus reducing procurement costs, and procurement personnel can focus more energy and time on improving the negotiation and handling relationship between prices and suppliers.

How much profit does e-commerce bring to enterprises every year? There must be 30%.

What does B2B e-commerce bring to enterprises? B2B (also abbreviated as BTB, Business-to-Business) refers to the marketing relationship between enterprises, which closely integrates the intranet with customers through B2B websites and provides better services to customers through the rapid response of the network, thus promoting the business development of enterprises.

The benefits that B2B brings to enterprises are:

1, concentration of potential buyers

The purpose of the purchase is clear. Compared with search engines, B2B platform is a platform for users of small and medium-sized enterprises, and all information and service functions are centered on commodity trading and business opportunities. Such a platform often brings together many potential buyers and suppliers, the purpose of buying and selling is clear, and the product information released is easy to reach the public target customers.

2, the operation is simple and quick

Information release is one of the earliest online marketing methods. Publishing information is simple and fast, and you don't need to master any in-depth professional knowledge. You can publish information and display it on the website as long as registered users pass the examination once. B2B e-commerce platform plays an important role in product sales.

3. The trading is interactive and easy to communicate.

B2B platform is a platform for information exchange, and communication has become one of its basic features. Buyers and sellers can communicate with each other through online messaging, instant chat and community. At the same time, we can subscribe to business opportunities through e-mail and continuously obtain relevant supply and demand information.

4. Perfect supporting value-added services.

B2B platform is also experiencing fierce competition. In order to attract more members, they all provide many value-added services in trade matching. Registered members of enterprises are allocated certain space, second-level domain names, etc. Store basic contents such as enterprise introduction and products. This is an enterprise substation, especially suitable for junior members who are engaged in network marketing. If the search engine optimization foundation of these platforms is good, there may be a situation that the visits brought by the sub-stations of enterprise members are better than those of the independent domain name websites of enterprises, which is very beneficial to members.