Why is Burberry trench coat so classic?

Are you trapped in the choice of autumn and winter items? I often look at a lot of clothes, but I can't find my favorite item among many options. After al

Why is Burberry trench coat so classic?

Are you trapped in the choice of autumn and winter items? I often look at a lot of clothes, but I can't find my favorite item among many options. After all, practicality, style, price and other factors. Be sure to think it over before you buy something. Just because I understand that many people are pragmatic, I use three reasons to help you choose this autumn and winter. You "don't think about it, because it is a must-have item": khaki windbreaker coat.

Reason # 1: Because of the classics.

Seeing the word "classic" is enough to overthrow the opposition. Speaking of the classics of khaki windbreaker, it must be traced back to Burberry windbreaker. After all, there is a proverb in London: as long as it rains, the whole of London is shrouded in BURBERRY.

At that time, I was on the street in England, because it often rained in London (and it was the most unpleasant rain in Mao Mao). Not only that, the drizzle is accompanied by a cold wind. So in this case, Londoners usually don't wear umbrellas, and they are more accustomed to wearing raincoats to go out.

With the evolution of fashion, Burberry introduced a classic windbreaker coat, which broke through the traditional restrictions of coats at that time, because it not only matched the rainy weather in London in material, but also effectively sheltered the wearer from the wind and rain, and also adopted a neutral design in style, so that the wearer could be masculine, elegant and versatile in modeling, thus creating a new British wearing style!

Burberry trench coat was even worn by some officers, and it became a part of the uniform. Because Burberry used relatively soft cotton cloth compared with the waterproof cloth trench coat coated with rubber at that time, this trench coat not only changed the daily streets in Britain, but also affected the military uniform.

Later, in order to meet different military or daily needs, Burberry also introduced various designs. Many shoulder straps are also used to place military materials, or the design of the belt can strengthen the defense against cold air blowing into the body, and this windbreaker jacket will be imitated by different countries in the future, especially France and the United States, and it is still an indispensable classic item in the fashion world!

Reason 2: Stand the test of time.

In addition to history making classics, this windbreaker coat can stand the test of time! For high-end brands such as BURBERRY, the public's first reaction to these items is usually "high price", but as the saying goes, a windbreaker usually has to go through at least 20 independent review procedures, including checking damaged places, clothes, loose threads and stains.

Therefore, it often takes hundreds of tailors to make a trench coat for high-end brands. After all, there are hundreds of confidential procedures, and some even take time to get them by hand. It is because of this kind of labor that the charm of a simple windbreaker can be perfectly displayed.

If you carefully observe these high-end brands of trench coats, you can also find many details, which may be the sewing skills of buttons, even the design and meticulous sewing techniques inside, and also because they are trench coats, in order to prevent wind and rain from entering the body, wristbands and belts are sewn with extra care.

Think about how strong this windbreaker coat is after so many complicated procedures. If you want to keep it as a family heirloom, I don't think it should be a problem (no exaggeration).

Reason 3: Practical and multifunctional.

Khaki trench coat is not only a common style of street shooting, but also a royal item of many domestic and foreign stars, so I think it is undoubtedly "practical and versatile"!

First of all, in terms of color, it is reasonable to put the earth color system that will not be outdated every winter, and there is almost no contradiction with other costumes. Extreme pink and black, this coat is also in harmony with these two colors of clothing.

In terms of style, whether you want to be an elegant gentleman or a street trend, this coat can be used in any style you specify. In addition, the long version of khaki windbreaker coat occupies almost two-thirds of your body. If you are not confident today, or just want to go downstairs and buy a cup of coffee, put on a windbreaker coat and a belt, no one can see what you are wearing inside.

Finally, looking at everyone's economic situation and personal values, there are actually many khaki windbreaker coats on the market, and you don't have to buy high-end brands. It should be said that any brand at any price will definitely produce its own khaki windbreaker coat (after all, this money is really classic and versatile). I believe that as long as you have patience, you will find a khaki windbreaker coat that suits you!

Not all Asians are suitable for wearing Burberry trench coat, and I don't know how its development history has made many people in China worship and worship foreign things.

Burberry is a British luxury fashion brand, which was translated into Burberry or Burberry in China.

Founded in 1856, the founder Thomas Burberry is an apprentice of a clothing store. Later, he opened his own shop in basingstoke, a small town in the northeast of Hampshire, England, and struggled for 35 years until 189 1 opened his first shop in London Hay Market.

What I want to explain here is that this brand is neither noble nor traditional, and it is not a family. It is a very common personal entrepreneurial brand in capitalist countries. Especially in Britain, there are many such craftsmen and craftsman brands. The early craftsman spirit is commendable, but it is not necessary to be blown into a god. If it is still related to royalty, history and culture, it is marketing advertisement.

Bob Bailey's main business is outdoor clothing. 1880 introduced gabardine fabric. After special treatment, this kind of fabric is durable, waterproof and breathable, and has won the patent of 1888.

19 1 1 year, Bob Bailey became the designated clothing supplier for Roald Amundsen and Ernest shackleton, Amundsen became the first person to reach the South Pole in Bob Bailey's coat, and shackleton took the expedition across the South Pole in 19 14.

1924 George Mallory tried to climb Mount Everest in Bob Bailey's gabardine jacket, but he failed and died.

At the beginning of the 20th century, conquering the South Pole and Mount Everest was just like conquering the moon today. Bob Bailey, who specializes in outdoor clothing, caught up with a good era because of his accurate positioning. Similar to today's Red Bull, or spacesuit manufacturer, was famous for its activities that attracted the world's attention at that time. It must be explained here that Amundsen and Mallory, who spoke for Bob Bailey, one died in the Antarctic and the other died in Mount Everest. Whether you can wear Burberry has little to do with whether you can survive. But I can't stand the idea of marketing.

19 14, the British War Office ordered Bob Bailey to transform the officer's clothing at that time to adapt to the modern war environment, so the trench coat, which is now the signature product of this family, was born. (I'll talk about it later)

Because of the brand's contribution to war, fashion, culture and economy, more importantly, it has designed coats for the Queen of England and Prince Charles, and won the royal badges awarded by Queen Elizabeth II and Prince Charles of Wales. This is the most glamorous advertisement of plaid family, because for many fans, your family made clothes for the queen, and when I come to your home for consumption, I can enjoy the brands and services enjoyed by the nobility.

For this brand, China people are most fond of and familiar with "Plaid" and "Coat". The grid is "Burberry grid"—

On the lining of clothes or the outer skin of bags, there are fabric lines composed of red, gray and tuo, which are the identification signs and personal characteristics of this family. The line patterns and colors are foreign and British.

The second feature is the "plaid windbreaker", which is also the "windbreaker".

This explosive product of plaid family is designed for the British army in World War I and World War II. During the First World War, Britain had overseas colonies, mostly in India, Africa or some islands. These places are different from Europe. The color of geographical vegetation is not green, but desert yellow. Therefore, most British clothes use the protective color desert yellow. The most classic color of plaid trench coat today is desert yellow (camel color).

In the design, in order to meet the needs of the combat environment, the original simple windbreaker was changed into a double-breasted one, and a belt was easily fastened. Besides calfskin metal belt buckles, there are many D-shaped metal buckles for hanging grenades.

There are epaulettes on the shoulders, which are used by officers and men to hang epaulettes.

Add shoulder pads, because soldiers have to carry guns, and their shoulders are often worn.

There is a defensive cloak at the back, and there are straps and buckles on both hands to tighten the cuffs.

The classic plaid trench coat comes in three sizes: short, medium and long. The short one is at the end of the hip, the middle one is at the knee, and the long one is above the ankle. Colors are camel (honey, desert yellow), navy blue and pure black. According to the production site and cutting style, there are Kensington, Westminster and Chelsea.

Because the British have a military trench coat culture, plaid trench coats were once active on the screen.

Robert taylor in Broken Bridge in Blue-

Audrey Hepburn is in Breakfast at Tiffany's—

Catherine deneuve umbrella in Cherbourg—

Sophia loren starred in the film Tender is the Night-

Meryl Streep in Kramer vs Kramer—

Here we notice two details. Generally, women look good in windbreakers, and they are beautiful women with long legs. There is a causal relationship. Is it more than 10,000 plaid windbreakers that make us British gentlemen, tall and elegant, or are British gentlemen, long legs and elegant, wearing any windbreaker casually, and people are still like that? Many Asians understand it backwards.

The plaid trench coat designed for the British and Europeans has three characteristics: shoulder width, big waist and long legs. If you don't have a good waist and long legs, you will actually look like a security guard or a conductor. Actually, they are not security guards and train attendants. They are wearing work clothes, not fashion. If you want to pretend that work is fashionable, it should be like this-

However, China people don't seem to pretend that the work of working people is fashionable.

Therefore, women in China will look slender in plaid trench coats, but not everyone can hold on to them in men. People who are not tall or fat can't control it. To this end, Burberry introduced a jacket with a high waist and a tight belly, which is more suitable for China people who are not so tall and burly.

And a brand designed for the army and war is actually not an ordinary clothing brand. Compared with many Italian suits, it has great limitations. For an Asian, it is also to buy luxury goods. Perhaps Armani suit is more suitable for the upper body than Burberry, with a lot of war decorations on it, which is more active and not serious enough.

2 1 century, Burberry went public and became a global clothing enterprise, participating in capital operation and conducting large-scale commercial marketing. For marketing, of course, we must master cultural hegemony and subconscious control of semiotics signifier and signified-

Wearing our plaid trench coat is an endorsement of British culture and a symbol of the nobility of the queen, so people with some money in China are flocking to it. Buying this dress proves that I am elegant, cultured and tasteful.

Why do you want to say a little money here? Because there are actually many brands of windbreakers, and the prices are above 2,000 euros, and the price of plaid homes is 800-2,000 euros, which is not a real luxury. It is precisely because of this, coupled with its cultural marketing, that many young people and mistresses can't put it down, and they have to come up with a set of wages or pocket money for several months to flaunt that they have crossed the class.

China was the first country to invent silk. Is a country with thousands of years of textile technology history, is a big clothing country. However, it is not a powerful country yet. A small craftsman abroad, engaged in brand for one or two hundred years, the price soared. He can come to China to sell it, but there is no decent brand in China that fascinates foreigners, let alone foreigners, and none of us are willing to spend money. This is actually worth thinking about. How can we have no cultural confidence? With money, we have to pay IQ tax to foreign brands crazily. When can I have my own fashion brand and cultural confidence?

Finally, I want to say a particularly touching thing. Uncle Ge You Ge, an China-winning actor, has been wearing a trench coat for 30 years. It is not a foreign brand, but China's "Great Wall raincoat". In movies, Spring Festival Gala and various programs, as long as there is an opportunity, the best actor will definitely speak for his country's brand, which shows a character.

In fact, to tell the truth, windbreakers are all designed like this, and there are hundreds of materials. You may be better, but they sell for tens of thousands. Besides customs duties, the extra money is IQ tax. The Great Wall raincoat made in China has been neglected, forgotten by consumers and squeezed out of the market by foreign brands. But it's also a trench coat. Foreign brands come in, and the leek door desperately donates money.

Powerful people, because of themselves, pleat their clothes and have empty hearts. No matter how much money, no matter how much money, they pack themselves aggressively, but they still can't hide their hearts like straw bags and empty bottles.

I hope that one day China people can really be self-confident and speak proudly for their national brands.

The windbreaker is my favorite.

Burberry trench coat 10 years old 1856 Traditional style This Burberry trench coat was bought 10 years ago, and it costs about 750 pounds.

1856 The traditional trench coat does not belong to a certain series.

Although I'm starting to feel a bit like Sandringham.

But its double-breasted edges have no fine seams.

Therefore, when the whole model is not wearing a belt, it is more spacious than Shande Linham.

Personally, I feel more neutral and neat.

It seems to be covered with armor, which is both flexible and elegant.

Suitable for anywhere, suitable for walking in a hurry.

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In my opinion, Burberry trench coat is undoubtedly worth investing.

I think I should like it for a thousand years.

I like every detail of the skirt.

Satisfy my imagination of the British style

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You don't have to say anything about it.

Different things are always different.

The clothes of big brands are very beautiful, so they are classic. In fact, the fashion is much better now!

Because of its originality:

Burberry windbreaker was originally made for officers to shelter from the wind and rain, and later it was favored by the public; Every design detail has a clear practical significance and eventually forms its iconic version.

Although his style is ordinary, not everyone can control it. Some people are worn out and spoiled. Some people dress generously and look good, but they feel that big brands are different.

The windbreaker, the most classic item of Burberry, is almost a must for fashionistas.

The origin of windbreaker

Trench trench coat originated from World War I, which is a military uniform worn in trenches to prevent wind and rain. It is also called trench trench coat.

At that time, Burberry was a good tailor's shop to make this kind of windbreaker, so we got many orders to make it a classic of Burberry windbreaker, which is the origin of Burberry windbreaker.

The current windbreaker has made some changes in style, but it still inherits the military uniform design at that time and retains the classics in details.

Epaulettes design: make the shoulder and neck more stereoscopic, and also for wearing ranks.

D ring on the belt: originally used to hold grenades, it is still preserved as a tribute to the classics.

Tight neckline cuffs: cuffs can be fastened with buckles, which is a wind-proof and rain-proof design.

Collar check design: classic and recognizable.

Back windproof sheet design: both waterproof and body-building functions.

Style of windbreaker

There are several series of Burberry trench coats, among which heritage trench is the most suitable and popular choice for Asians.

This series adopts gabardine fabric invented by 1879. With triple waterproof design, it has excellent windproof and waterproof effect and can maintain breathability! It is also the fabric used by the first polar explorers, and durability is also a feature!

Heritage Trench series can be divided into three tailoring methods, namely slim tailoring, classic tailoring and casual tailoring.

Slim cut-Chelsea edition.

The main features are neat and slim, narrow shoulders and narrow waist design, and the general belt is more concave and convex.

Because Holmes