What are the ways of advertising implantation in movie and TV dramas?

One, line expression: that is, the product or brand name appears in the movie line.

Second, close-ups: this is the most common way of implanted advertising, the specific way is "props application".

Three, playing a role: commodities or brands in the film and television drama is no longer a prop, but a role, which belongs to the depth of embedded advertising forms. This is a y embedded form of advertising. Brands or commodities appear very frequently in the movie, and can introduce new associations for the brand.

Fourth, the scene to provide: the use of local scenes, as a pavement, implanted advertising has become a new way to promote the destination of tourism.

Fifth, the new form of implantable advertising:Cindy Kaileps, chairman of the American Global Brand Content Marketing Association chapter, said, "We are entering an era of implantation from an era of marketing communication disturbance." Implantable advertising will be the main product promoted by the media to business owners, driving more professional practitioners to participate in the operation, thus promoting the industrialization of implantable advertising, just as elevator advertising can be separated from the outdoor media to form a completely new media industry. The development of industrialization of implantable advertising is inevitable for the future development of the advertising industry, because such industrialization enhances the development of China's creative industry, and contributes to the innovation and enhancement of the media industry and advertising industry. On the other hand, the industrialization of implantable advertising also helps China's film and television industry to meet the international standards, promote the better development of China's film and television industry, and realize the breakthrough of China's film and television media.