What does macro-environmental analysis include

Macro-environmental analysis includes: political and legal environment, economic environment, social and cultural environment, technological environment.

1, the political and legal environment: this factor affects the business behavior of the enterprise, especially affects the enterprise's longer-term investment behavior.

2, the economic environment: constitute the survival and development of enterprises in the socio-economic situation, the socio-economic situation, including the nature of the economic factors, structure, level and trend of change and so on, involving the state, society, the market and nature and so on the field.

3, social and cultural environment: refers to the members of the society where the enterprise's national characteristics, values, cultural traditions, education levels, religious beliefs and customs. From the point of view of the impact of corporate strategy development, the socio-cultural environment can be divided into demographic and cultural aspects, and demographic factors have a more significant impact on corporate strategy development.

4, the technological environment: refers to the social environment of the enterprise in the technical elements and the elements directly related to the collection of various social phenomena, technology is not only the invention of the era of change, or with the production of enterprises related to the emergence of new processes, new technologies, new materials, development trends and prospects for application.

Macro-environmental analysis of the investigation methods are:

1, indirect investigation method

Collection of a variety of news media dissemination of information, such as reading newspapers and magazines, watching television, listening to the radio, network reading, etc.; access to literature, such as government reports, statistical reports, a variety of almanacs, archival materials, etc.; to participate in or hold Meetings, such as attending reports, academic meetings, trade fairs, expositions, exchanges of experience, and inviting experts and scholars to conduct seminars.

2, direct observation method

Direct observation method refers to the enterprise to send personnel to the scene of the things to be investigated, direct contact, observation, in order to obtain first-hand information. Direct observation method compared with the indirect method of investigation, the information obtained is more accurate and reliable, and can reduce the processing workload, but more time-consuming and laborious, and need to have certain conditions. Therefore, often as a supplement to the indirect method of investigation, only when necessary.

3, the experimental method

This is a kind of things in the artificial selection of the environment, observe things in this case the results of the performance, in order to obtain the required information. It is mainly used for the use of normal means of information difficult to obtain, or under normal conditions is not easy to observe the nature of the situation.