Traditional Culture Encyclopedia - Traditional stories - What does an old car mean?
What does an old car mean?
In the glorious 1990s, Jetta, Santana and Fukang were called the "third generation" of domestic mid-level cars. As a tight commodity that was chased and loved by the majority of car owners at that time, it entered one ordinary family after another with the characteristics of "solid and durable" and served the people of China in a down-to-earth and sincere manner. At that time, even remote villages knew Santana's name, Jetta's quality assurance was deeply rooted in people's hearts, and Fukang was the originator of China's hatchback ... "Lao San" created countless firsts and countless legends. Jetta A2 199 1 year, the first Jetta A2 was assembled at FAW-Volkswagen Car Factory. The first one is equipped with a five-speed gearbox, the first one is equipped with an airbag, the first one is equipped with an automatic gearbox, the first one realizes full-system EFI, the first one is equipped with electric doors and windows and high-position brake lights, the first one is equipped with an electronic anti-theft system, and the first one is 600,000 kilometers. Mr. Tan, a citizen of Zhuhai, bought 10 Jetta from 193. He owns 25 Jettas at home, which is a veritable "Jetta House". Santana 1987, Shanghai Volkswagen introduced Santana from German Volkswagen, and Santana immediately became the representative of official vehicles, which played the role of "pushing ahead with production". Later, the further expansion of output made Santana a new force in taxis. In the mid-1990s, Santana became one of the first choices for private family cars. Fukang 1992 Fukang was introduced to China. For the China market, Fukang not only represents a car model, it pioneered the hatchback in China and realized the dream of "the first private car" for ordinary people. 1998, in order to adapt to the China market, Fukang launched a sedan model, which became the first self-modified car in China. Things are different now. 17 years later, Fukang withdrew from the China market in 2009. The outdated product appearance and the gradual loss of brand competitiveness made the annual sales of Fukang before delisting only 20,000 vehicles. Although the technology of Fukang listed on 1992 was advanced, it was rejected by the traditional concept that "a car should be a car" because of its hatchback status, and it was difficult to be compatible with the market dominated by public and commercial vehicles at that time, and it was difficult to stabilize its position in the hearts of private users, and its competitiveness weakened until it was delisted. Sales staff of Shanghai Volkswagen 4S store in Beijing Asian Games Village automobile trading market said that the sales situation of Santana Zhijun [comment photo forum] was relatively stable, about 20 vehicles a month, but the buyers were mostly enterprises and foreign consumers. In the current traditional off-season, dealers give a certain degree of preferential incentives to buy. Take Zhijun 1.8 liter comfort model as an example, the price is reduced by about 7800 yuan, and the car price is 92,000 yuan. In March of this year, FAW-Volkswagen Jetta launched three new models: Partner, Avant-garde and Diesel Pioneer. Except that the diesel pioneer is not sold in Beijing, the market sales of the other two models are still good. According to the salesperson of FAW-Volkswagen 4S store in Beijing Asian Games Village, Jetta is still one of the best-selling models of FAW-Volkswagen, and the partners of the two models are more favored by consumers. It is reported that in the first half of this year, Jetta's total sales exceeded 1 1.9 million vehicles, with an average monthly sales of nearly 20,000 vehicles, accounting for a quarter of the total sales of FAW-Volkswagen, and still stuck to the top three positions in the A-class car market. The brand precipitation and quality assurance in 19 have created a good reputation in the hearts of consumers, and such sales achievements have made many up-and-coming stars ashamed. On July 15, the relevant leaders of FAW-Volkswagen Sales Co., Ltd. kept their mouths shut about the specific situation of the new model CC at the launch conference of FAW-Volkswagen, but they were sure that FAW-Volkswagen would produce Jetta's successor model. Xu Ying, manager of public relations department of FAW-Volkswagen, also affirmed this statement. She said that Jetta has not stopped upgrading, and the modified model has also been launched. Jetta brand will not disappear, and the delisting of 20 13 is just another form of vehicle replacement. Road to the future: The road to the future of the "third child" has actually become the road to the future of Jetta and Santana.
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