What are the development trends of e-commerce operations?

E-commerce operation is the product of the development of e-commerce. With the development of e-commerce, it is constantly self-hematopo

What are the development trends of e-commerce operations?

E-commerce operation is the product of the development of e-commerce. With the development of e-commerce, it is constantly self-hematopoietic and self-revolutionary. The following is the development trend of e-commerce operation that I have compiled for you. I hope you like it!

Development trend of e-commerce operation

First, the trend of information operation

Due to the progress and development of Internet technology, the emergence of mobile Internet, Internet of Things and cloud computing, data collection becomes possible. Data can provide more decision support for e-commerce operations, mainly in product planning, promotion and optimization, traffic interface optimization, customer management upgrade and so on. , so that the platform and businesses relying on the platform can better provide services to users.

For example, the change process of Ali business personnel fully illustrates the importance of data operation. Italian employees were born in 20 1 1, which is the earliest information tool used in Alibaba B2B market. 20 13 10, the business personnel officially entered the amoy department. From 20 14 to 20 15, on the basis of the original plan, the business personnel integrated the quantum constant channel and the data cube respectively, and finally upgraded to become a unified data product platform for Alibaba merchants.

In fiscal year 20 16, business personnel served more than 20 million merchants and served more than 5 million merchants every month; More than 90% of businesses with a monthly turnover of more than 300,000 yuan are using business personnel; For businesses with a monthly turnover of more than 6.5438+0 million yuan, more than 90% of businesses log in to business personnel for more than 20 times a month.

2065438+On March 30th, 2007, JD.COM released JD.COM Shangzhi, the data compass before iteration, and the new tool aggregated more operational data to help JD.COM businessmen diagnose, make decisions and gain insight, which also represented a big step for JD.COM to operate in data.

Second, refined operation.

Refined operation is based on reducing costs, improving efficiency and customer experience, while refined operation is relatively extensive operation. Looking at the three stages of e-commerce development, this trend is very obvious.

In the era of e-commerce 1.0, the e-commerce dividends tasted by the first batch of people who eat crabs can be bought on the shelves and sold when they have goods. The scarcity of commodities is the symbol of that era, and its management is very extensive.

In the era of e-commerce 2.0, the price war began to enter the historical stage, and the products were very rich. There are more people who want to get gold from e-commerce, and consumers begin to choose products with good quality and low price, and have no loyalty to businesses, goods and brands. Optimize the supply chain, the price with sufficient advantages can get a share, and the operation tends to be commercialized and refined.

In the era of e-commerce 3.0, some people say it is a brand, and some people say it is ecological. Both the brand and the ecology have sounded the horn of refined operation. Brand building is a long-term route. Taking products as the starting point, supplemented by various marketing methods, ecological words are "super projects". All the factors in this project are based on "* * * win" and "win-win", and the best cooperation mode is the intersection point. Brand and ecological positioning determine that the operation front is long and the task is fine, which inevitably requires refined operation.

The development of e-commerce from 1.0 to 3.0 is a detailed process. Future e-commerce will also appear in the era of 4.0 and 5.0, but refinement will still be an important discovery.

Third, the trend of intelligence.

Analyze the trend of intelligence from the practitioners of e-commerce operation. Although employees of all platforms are operating, their working status and nature are different. Some e-commerce platforms are technologically advanced, and artificial intelligence has begun to intervene in operations. Therefore, most of the traditional operations, such as reporting activities, reviewing parts, and making pages, can be undertaken by the system. On other platforms, due to the relatively backward technology, all links in the operation are manually involved, which seriously restricts the operational efficiency.

From the above simple platform comparison, it can be found that wisdom-oriented technological change will become a trend, because from the perspective of e-commerce platform and operating costs of e-commerce companies, labor costs are the biggest cost. If technological progress can liberate manpower to do more value-added work, such as ecological construction, product optimization, category structure adjustment, customer experience improvement and industry upgrading, everything will become more valuable and predictable.

In the first half of 20 16, the e-commerce industry showed the following trends:

First, deep integration, attacking retail omni-channel.

Second, cross-border imported retail e-commerce entered the normative window period, and the development focus shifted from growth to quality improvement.

In 20 16, the cross-border import e-commerce industry will develop to the following trends:

1, consumption is more rational, and the continued expansion of SKU conforms to the trend of cross-border consumption of non-standard products.

2. The ability to control overseas sources of goods is the basis for the long-term development of cross-border e-commerce.

3. Solve the logistics pain points, bonded and direct mail modes coexist, and the transshipment mode is weakened.

4. The all-round platform one-stop intimate service of the downstream sales end is more favored by consumers.