Tanabata activity planning

In order to ensure the orderly and effective development of things or work, it is often necessary to make plans in advance according to specific conditions. Planning is a detailed process to solve a problem or a project or a theme. How should the plan be made? The following is my Tanabata activity plan. Welcome to reading. I hope you will like it.

Tanabata activity plan planning 1 I. Activity background

In China, on the night of the seventh day of the seventh lunar month, the weather is warm and the plants are fragrant. This is commonly known as China Valentine's Day, and some people call it "Begging for Clevership Festival". According to legend, this night every year is the time when the Weaver Girl and the Cowherd meet at the Magpie Bridge. Legend has it that when you look up, you can see the Milky Way meeting of Niulang's niece, or you can eavesdrop on their love story when they meet in the sky under the melon and fruit shelf. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14. Valentine's Day on Qixi is a love classic that has been circulated in China for thousands of years, and it is a model of faithful and beautiful love. With the invasion of western culture, it is gradually forgotten by people. However, in the ever-changing new international environment, there is an upsurge of learning China culture, and many foreigners begin to celebrate traditional festivals in China. Tanabata Valentine's Day has gradually come into people's sight. On the occasion of this romantic festival, our hotel specially held a Valentine's Day romantic activity on Tanabata. First, in order to better publicize China's traditional culture and enhance young people's understanding of China's traditional culture; Secondly, it provides a platform for singles who often work but lack social activities to make friends. Third, take Valentine's Day on Qixi as an opportunity to close the relationship between the hotel and new and old customers, establish the reputation of the hotel, enhance the customer's recognition of the hotel and accumulate customers.

Second, the preparations for the event

The preparatory work in the early stage of the activity is the primary link for the smooth development of the whole activity. The quality of preparatory work in the early stage of activities is directly related to the smooth progress of activities. Solid preparation is the basic guarantee of sensational success.

(1) Determine the theme and scope of the activity.

1, activity theme: Tanabata looking for fate-destined to love you.

2. Target audience: the high-paid class and senior white-collar workers who are still single, and then further promoted to the social middle class. (single people aged 20-40).

3. Activity time:

4. Venue: Beijing Hotel

5. Registered projects

(1) The deadline for registration is 24: 00 on August 5th.

(2) Registration method: You can register in the hotel lobby or on the hotel website. Bring valid documents when signing up.

(Note: 20-40 years old single).

(2) Activities and publicity work

1, continuously playing the promotional subtitles of "Destiny loves you" on the electronic display screen of the hotel.

2. August1-August 6th, the posters of the pre-event were distributed in downtown areas of office buildings and shopping malls.

On August 5th, Tanabata, a huge poster was posted for publicity.

4. Vouchers will be distributed during the activities on August1-August 7.

5. In the early stage of the event, cooperate with newspapers and periodicals on major websites to publicize the news of the event.

(3) Activity site layout

1, layout around the restaurant

(1) Design of Chinese Valentine's Day Queqiao → Add the cultural atmosphere of the restaurant.

At the entrance of the hotel, we creatively designed the entrance of the large-scale Qixi Queqiao Bridge, which added the cultural customs of the traditional Qixi Xiangqiao Festival to the hotel's humanistic customs and festival uniqueness. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store.

(2) Creative layout of Cowherd and Weaver Girl → Create more publicity topics.

Combining with the entrance of Chinese Valentine's Day Queqiao, the characteristic figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the western restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of hotel word-of-mouth publicity.

(3) Antique publicity column → Point out the theme of the activity.

Abandoning the traditional Chinese column, according to the marketing theme of Tanabata, we creatively designed antique publicity columns and pasted the slogan "Destiny loves you" to promote activities and create an atmosphere.

2, the hall environment atmosphere layout

(1) Qixi Lantern Festival

Chinese lanterns are arranged in the lobby and main aisle of the hotel, which adds to the humanistic style of the lobby.

(2) Modeling and publicity banner layout

According to the marketing theme of Chinese Valentine's Day, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.

(3) Shape and layout of photo receiving desk

According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.

(4) Stage modeling and layout in different areas

According to the actual site of the hotel, the zoning planning and design, stage creative modeling design and layout are carried out.

(5) Light and shadow art equipment layout

According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.

3. Stair layout

Walking on the stairs, whether from top to bottom or from bottom to top, often gives people a very strange feeling. The distinctive arrangement on both sides can easily give people a sense of integration. It is a happy road, with warm light purple and slightly curved stairs, and small flowers beside it.

(4) the production of characteristic products

1, presented by Sunshine Cafe.

Take your lover into Sunshine Cafe, where you can taste "romantic room" and "lover's kiss" Valentine's Day cocktails. 88 yuan+15% per cup makes this special night charming. The 268 yuan+15% package includes two glasses of rose sparkling wine, a bottle of 375 ml hardcover French Saint Pierre Castle red wine, exquisite gifts, boxed roses, French snacks, popular and heart-shaped strawberry cakes, and classical romantic music played by live bands. You can also taste a specially selected buffet dinner at 698 yuan/pair, including two scallops, two specially prepared cocktails for Valentine's Day, a rose and a heart-shaped chocolate box.

1/F, Building A, Beijing Hotel

2. The Japanese restaurant for five will offer you a Valentine's Day set meal, so that you can feel the delicious food jumping on the tip of your tongue, especially the flame dessert specially designed by the chef. 1688 yuan/pair.

1/F, Building E, Beijing Hotel

3. Recreational facilities (spa) start a romantic trip on Valentine's Day in spring.

Make an appointment for a 90-minute aromatherapy massage course+oxygen newborn facial care, and give away a hot spring bath course and alcoholic champagne. The price is subject to 15% service charge.

2/F, Building E, Beijing Hotel

4. The housing facilities provide a set meal of 999 yuan+15%/ pair, which is very unique: special dinners for seven festivals, including two glasses of wine, flowers, photos, chocolates and band performances before meals. The Lover Suite is 65,438+0,999 yuan/room, specially designed for couples: special in-room meals, champagne sparkling wine, deluxe suite (including breakfast for two), free use of hotel fitness facilities, chocolate gift boxes and roses. The check-out time was postponed until 3 pm the next day.

If you want to hold a creative and romantic confession or proposal on this day, the hotel also has a professional team to advise you! In addition, the hotel will also provide a variety of customized services: band performance, violin music on demand, flower reservation, limousine transfer service, spa tour for two (399 yuan/person) and so on. This will make feelings spread infinitely at this moment.

Tanabata activity plan planning 2. Introduction to the activity.

In recent years, with the future population increase brought by foreign companies, many young people urgently need a platform for mutual communication. At the same time, the account hotline forum attaches great importance to the account section and publishes a large number of marriage advertisements. It has certain social significance and economic benefits for us to hold such an activity in such a big social environment. This activity is characterized by the combination of making friends, love and game interaction, and the full combination of making friends and communication, which makes this activity achieve certain social impact and economic benefits from the aspects of personnel positioning, environmental creation and cultural atmosphere.

The blind date of thousands of people was hosted by Hukou County Committee of the Communist Youth League, and the Hukou hotline website was planned, creative and undertaken throughout. In this blind date, we let every applicant get married through information disclosure, self-expression, self-confession, free choice and free communication. In the whole process, we will also intersperse a series of interactive activities to make the whole activity more meaningful and effective.

Second, the purpose and significance of the activity

Purpose: To choose a spouse and fall in love in a free and romantic way through fairness, openness and justice. Significance of the activity: through this activity, a large number of single young people and enterprise migrant workers will be given a chance to choose their spouses, and at the same time, talents will be retained for enterprises in the park and efforts will be made to build a harmonious society. As long as you are single and sincerely looking for the other half, you can find him or her in your mind here. May all lovers get married.

Three. Composition of activities:

Organizer: * * Youth League Hukou County Committee

Organizer: Hukou Hotline

Time and place of activity:

Media Support: Hukou Hotline Hukou Radio and Television Station

Four. Arrangement and steps of activities

Five, the preparation work in the main operation steps must be.

The advertising time in the early stage of this blind date can be roughly divided into three stages, which gradually set off a climax.

1) Preheating stage: June 28th to July 5th, which belongs to the publicity pre-heating period of the whole activity. Through the account hotline website and posters, detailed activities will be published and publicized.

2) Mid-term stage: From July 5th to August 5th, the blind date meeting will be fully publicized and featured.

3) Later stage: from mid-July to official opening, everything is ready;

4) Highlights of publicity: Do a good job in advertising the predestined relationship Tanabata-Thousand People Dating Conference in the early stage.

5) News media: a. Online publicity of household registration hotline; B, TV publicity; C. leaflet page; D, outdoor banners.

6) Advertising content: Focus on the Chinese Valentine's Day, a blind date meeting for thousands of people, as a prelude to the event, carry out publicity reports and provide a powerful publicity offensive.

Intransitive verbs recruit joint organizers:

On-site investment scope: fashion clothes, wedding photography institutions, flower shops, food and beverage, beauty salons, leisure and entertainment, automobile real estate, etc.

Seven. Registration form (abbreviation)

Online registration; Telephone and e-mail registration; Enterprises and institutions set up registration stations.

Tanabata activity plan planning 3 activity orientation:

Tanabata, China's own Valentine's Day.

Activity theme:

Chinese Valentine's Day; Qixi Festival

China traditional Valentine's Day, romantic hand in hand.

Number of applicants:

Male 50, female 50, *** 100.

Activity time:

Tanabata night. 18:30 - 20:30

Location:

xx

Activity purpose:

Render the atmosphere of Tanabata, promote the sales of the company's products during Tanabata, and enhance brand affinity.

Implementation scheme:

1. This activity is dominated by middle and high-level personnel, so in terms of activities, the site layout needs to be elegant and warm, reflecting elegance, taste and standards. The atmosphere created by the host (recommending professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, give them full opportunities, increase their attraction, and achieve the original purpose of participating in this activity.

2. Male and female couples whose personnel require college education or above and whose salary is more than 20xx~3000 yuan.

3. Advertising design needs novelty and refreshing visual sense (it is recommended to use the concept of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of enterprises, and also shows the difference from other similar activities.

4. After the activity, the customer service staff will call back to show the company's sense of responsibility and service, and absorb the related questions raised by the applicants to lay the foundation for the weekend dinner plan.

5. The office staff is responsible for the registration of applicants and the management of materials.

6. In order to ensure the authenticity of the information and reduce the audit of the company, the applicant must take the work unit as the main carrier.

7. Customer service personnel verify the reliability of the applicant's identity in a hidden way through the applicant's work unit without revealing the applicant's privacy.

8, through newspapers, posters and other media publicity, arouse people's awareness.

9. The qualifications of all personnel in this activity are reserved for later activities.

Activity content

1, 100 people threading competition

Ask for a partner. The requirement is that whoever wears the most needles within the specified time will win the final victory. You can win the grand prize on the spot-a pair of diamond rings.

This link is based on the activities organized by people in the ancient Southern and Northern Dynasties to commemorate the wisdom and intelligence of the Weaver Girl. Formerly known as "Tie a colored thread and wear a seven-hole needle".

You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence of women in China.

2. Game interaction

Talent show (it can be drama performance, singing or other talents)

The requirement of plot performance is to interpret the modern version of the ancient love story (courtship). Based on the love story of Cowherd and Weaver Girl. People who participate in the performance can get souvenirs.

Site layout

Considering the fashionable environment on the Bund, we don't make too many tidbits, but only use them on the spot.

Light: A small light source is hung on the garland of the paper crane. Because the venue itself is dimly lit, the stage effect needs two spotlights.

Ribbons, paper cranes, flowers and candles are simply decorated to create an effect with lights.

Ribbon: Tie a flower ball to the ceiling with a ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.

Paper crane: Make two garlands under the flower ball and hang paper cranes.

Flowers: place lilies and orchids in a prominent position on the website.

Candle: put a candle on each table. Set off a romantic atmosphere.

Tanabata activity plan 4 1, do a good job of publicity before the promotion.

The smell of wine is also afraid of the depth of the alley. No matter how good the promotion means, consumers don't know, and they can only "stillborn". Doing a good job of publicity before the promotion of Tanabata is the prerequisite for the promotion to achieve its goal.

Generally speaking, the radiation power of a storefront varies according to its own strength, and the publicity work outside the radiation scope of the storefront can only be a waste of money, which does not play any substantive role. Promotion should be carried out within the radiation range of the store and targeted at the target consumers.

For powerful shopping malls, TV advertisements and powerful media can be used to convey information to consumers in all directions and through multiple channels, while ordinary small and medium-sized stores do not need to "fight", distribute leaflets around the stores, make full use of in-store broadcasts, posters, store signs and other resources, or use propaganda vehicles and other tools to achieve the corresponding goals. At present, the promotion policies of many shops are "come gently" and "go gently", which can't arouse a ripple in the crowd, and naturally it can't achieve the purpose of enhancing popularity.

2. Clever promotion policies

Whether the promotion method is reasonable or not is directly related to the promotion effect. When formulating the promotion policy, we must first investigate the target customer market, have an overall grasp, and then formulate relevant policies in a targeted manner, so as to get better results.

(1), and exert the charm of the bonus.

Every holiday, McDonald's stores are full of people. What is the reason? It turns out that it is not only healthy, convenient and delicious fast food that attracts diners, but also toys and gifts that attract children. Every toy has a different style and is very creative. The children's needs bring the consumption of the whole family. Children are happy to eat, and parents are willing to pay more when they have toys. The gift cost is not high. Because of the large quantity and low cost, fast food restaurants bring rich returns with a small amount of free gifts.

(2), integral consumption

At present, many shopping malls have introduced membership system, issuing discount cards, and customers can get a certain rebate when they buy a certain amount. For example, employees of 100 returned to 20 yuan and 200 yuan returned to 50 yuan, which were cashed in the form of physical objects or shopping vouchers, attracting many consumers to buy and effectively cultivating customer loyalty.

In several ways to promote consumption, the key is to stress credibility, and the promised policies must be fulfilled, so that consumers can get tangible benefits.

(3) Pay attention to innovation

Times are changing, but the promotion of many stores is "unchangeable". In the face of promotional advertisements flying all over the sky, consumers are no longer "cold" about "old faces" and the old-fashioned "promotion methods" have become "deaf ears". Therefore, the promotion method must win by faith. Only novelty can be dynamic, and only novelty can attract consumers' "eyes".

"Grinding donkeys"-a scene that can only be seen in rural areas-recently appeared in a newly opened restaurant in Beijing. A bluestone millstone is fixed at the entrance, and a gray donkey with an eye patch keeps spinning around the millstone. Food put in advance will soon be ground into pieces, and if customers need it, it will be processed into delicious food. Moreover, there is a well not far from the millstone, and the pulley erected on it can draw water directly from the well. From time to time, curious people come to try their hand, and many people take pictures around the donkey well. The idea of pulling the donkey into the restaurant has opened people's eyes between long-term high-rise buildings, and also made the restaurant more popular and full of customers.

Nowadays, there are more and more promotion modes, but only the way that meets the customer's psychology and needs can achieve good results. Generally speaking, stores should combine the nature of products, the characteristics of different ways and the shopping habits of consumers, choose the right way to win new victories and determine a reasonable time limit. But no matter which way, we must put an end to falsehood in the promotion process, otherwise it will damage the reputation of the store and we can only "lift a rock and drop it on our own feet".

At the same time, in the process of promotion, don't ignore the propaganda in the middle and late stages. On the one hand, it will make consumers feel the credibility of the merchant's redemption behavior, on the other hand, it will attract more consumers' attention and desire to buy, on the other hand, it will also enhance the good image of the store and form a good reputation, thus gaining more customers.

Tanabata activity plan planning 5 I. Activity theme

Love each other and love Tanabata best.

Second, the activity time

August 16-August 20

Third, the planning theme

1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, caring for each other and loving Tanabata the most-"My Love and Me" large-scale solicitation activity (August16-August 20th)

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? The large-scale solicitation activity of Xx "My Love and I" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises ... After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were five, and the owner of each photo rewarded xx with a beautiful gift worth 20xx yuan.

There were five earliest marriage promises, and the owner of each promise rewarded xx with a beautiful gift worth 20xx yuan.

Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.

Person in charge:

2, care for each other, love Tanabata-the current price of ——XX Pedestrian Street is 77% off. (August 18-20, discount, announced live)

Pedestrian street is responsible for negotiation and implementation.

Docker:

3, care about each other, love the Tanabata -XX large-scale cultural performances, wonderful live activities.

August 10- 13, wedding show in Liuhe Square, xx.

August 14- 17, wedding dress show in xx Zhongxing Square.

August 18, August 20th, xx Zhongxing Square-Century Taihua Culture Year.

Person in charge:

4, care for each other, love Tanabata-Wanzhi Crane is sincere.

Xx Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, xx employees can fold by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-Zhongxing Square.

On the afternoon of August 10, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

Person in charge:

5. Care for each other and love Tanabata-XX Tanabata Bridge Club!

Objective: To make use of China traditional festival "Qixi" to hold a "Queqiao Club" with social welfare, so as to attract more customers to enter and understand xx.

Time: August 10 to August 20th.

Cooperatives: Kuba Mall, Gome.

Theme: Meet you and me, because Gome -XX Tanabata Queqiao Club.

Form:

Blind date registration is a form, fill in the blind date registration form.

The staff will fill in the registration form, register it on the blind date registration card and post it on the spot.

Active phase:

The first stage: the registration period is from August 10 to August 20th.

Interested personnel can sign up at xx General Service Desk, Century Taihua Plaza General Service Desk and Xinhe Supermarket Service Desk.

The second stage: the blind date stage

On September 2, xx held a large-scale villagers' meeting, and the company personnel made a list of applicants.