Fashion is constantly changing. What are the factors that affect the fashion trend?

The team is conducting an overall survey for the design of the new season, covering a wide range. My head is like a basket of yarn balls. It is not clear at present. Therefore, according to my usual work style and related knowledge I learned later, I try to use Answer to sort out your thinking of collecting data. Paris Fashion Week in France, Milan Fashion Week in Italy, London Fashion Week in Britain and New York Fashion Week in the United States are all participating brands, which determine what will be popular next season.

Take the fall/winter of 20 14 as an example, the schedules of the four major fashion weeks are New York Fashion Week, London Fashion Week, Milan Fashion Week and Paris Fashion Week in turn. Every fashion week is usually divided by region. Brands that support local ancestry and style have also experienced some brand migration, mainly due to the consideration of style positioning and development planning. At the same time, the four major fashion weeks have also attracted more cutting-edge talents. Brands and designers of other nationalities are showing the trend of letting a hundred flowers blossom. Professional exhibitions Now, basically powerful manufacturers and commercial brands will participate in professional exhibitions. On these platforms built by internationally influential associations or companies, design is faced with the possibility from plane to three-dimensional, from inheritance to breakthrough.

Possibilities include printing designs with updated colors and patterns under the influence of design masters, interpretation and innovation of traditional excavation and inheritance technologies, application and development of the latest technologies in existing materials, and so on. At the same time, artists, designers and trend experts from different regions gather here to get inspiration and resources, make friends and hobbies, and business cards fly over the exhibition like wings, implying the connection that cannot be realized in a fixed area. There are more sparks of cooperation and intersection. In addition, buyers and technologists bring the latest research and development achievements back to their own brands, allowing designers to create works with different materials.

They will also put forward more demands and expectations according to the actual situation, which is also a reliable way for suppliers to understand the market trend and improve the process in a targeted manner. Well-known designers have a certain degree of tacit understanding, because their design inspiration usually comes from artistic activities, such as popular movies or exhibitions. It's only a matter of time before they discuss what kind of design to publish together. For example, this season, you can see traces of Yves Saint Laurent in many designer series, such as the iconic pink and orange combination of the master, or the decorative elements of Africa and the Far East, all of which are related to the retrospective exhibition that caused a sensation in Paris. Movies and biographies about him will be released one after another, which will definitely promote his design style.

This will affect the wardrobe next season. Although designers have great originality and freedom in the creative process, we should not underestimate the influence and impetus of fashion editors in magazines and websites. Just like your classmates, you can finish your homework by yourself, but you can't get the correct answer with your classmates. At this point, you can learn the reference answer through the fashion editor. In major fashion weeks, fashion editors usually appear in the first row of exhibitions, recording all dynamic exhibition layout styles, design themes, main styles and color series, catwalk times and key LOOK. Fashion Week absorbed the essence of various brands and summarized the * * * relationship between them. Then turn these study notes into special reports, which can basically be regarded as a fashion vane.