How should travel agencies operate?

The tourism portal mentioned in this paper is not a tourism website operated by traditional travel agencies, but a neutral service platform.

A neutral tourism service platform will inevitably gather tourists, hotels, travel agencies, car dealers, scenic spots and other tourism elements. For the function of attracting tourists, please search for the article "Discussion on the Construction and Operation of Tourism Portal-Advertising Tourism Station"; This paper mainly discusses some ideas on how to coordinate the interests and management of enterprises in tourism supply and service.

1, starting period

The tourism portal website that has just started construction needs to open up all-round cooperation channels. At this time, don't think about limiting functions or treating tourism enterprises with any special constraints, but provide them with as many functions as possible to support registered members of these enterprises to publish information; The focus of this stage should be to develop website members, enrich content, increase traffic and expand popularity.

2. Self-development period

If the travel website already has a certain amount of traffic, and there are a certain number of registered travel enterprises in the service area, every day members spontaneously enrich the content. At this stage, the developer can consider the cooperation mode with the travel enterprises according to the actual situation, or whether it is necessary to obtain some benefits from the travel enterprises. You may ask: why didn't you start making patterns first? The model that personal experience thinks well in advance may not be effective. Many times we just imagine the beautiful image of that model to make a profit, without thinking about the hardships before making a profit. Everyone has their own ideas, but before the website has no traffic and popularity, any model is empty, so from the beginning, we emphasized that content should be done first to make traffic, rather than talking about models, and the general direction should not deviate.

Since it is a period of self-development, it also reflects the personality of your travel website operation mode. Personally, I think I can do the following:

1) pure advertising type

Use website traffic to sell fixed advertising space to sponsors; Or sell scenic spot keywords and related information to sponsors; Or bidding advertisements. The relationship between websites and tourism enterprises is very simple, and advertising is paid.

2) Classification

The same is the use of website traffic, cooperation with hotels and travel agencies to guide members to share consumption; Maybe it's not realistic to be a 4-star or 5-star hotel at first. You can consider the tactics of budget hotels. Economy hotels are flooding all over the country, and there is also competition for tourists. Your travel website can bring users to it, why can't you cooperate? It can also help travel agencies to promote the cooperation and sharing of characteristic routes.

3) Type of platform polymerization effect

The platform plans to cooperate with travel agencies to launch local tourist routes or organize self-help tours. The platform calls on travel agencies to provide ground support. In this way, the benefits obtained by the website will be relatively rich. At present, most local travel websites are made by travel agencies themselves, and there is no inclusive platform to restrict other travel agencies from grabbing business by themselves. As a neutral platform, travel portal can coordinate multi-party travel enterprises to cooperate and determine the most suitable ground service partner.

4) Cross-regional alliance

Do a good job in the tourism portal in your own region, and then cooperate with the tourism portals and tourism enterprises in other places to expand on the basis of mode 3 and realize multi-profit.

In a word, to be an intermediate platform of tourism portal, we should develop traditional hotel and travel agency service providers into business partners and improve the positioning of advertising sponsorship; Commercial cooperation has more advantages than advertising sponsorship. Each website has its own personalized profit means after actual operation. Chuanduo tourism portal system can help tourism website operators to carry out personalized operation and truly become a distinctive local tourism service platform.