The development of retail industry has gone through several stages from the strategic level.

The development of retail industry has experienced four stages from the strategic level: customer, cost, convenience and communication. According to relevant information, the steps are as follows:

1. Customers: Retail enterprises should directly face customers, consider customers' needs and desires, and establish a customer-centered retail concept, which runs through the whole process of marketing activities as a red line. Retail enterprises should stand in the customer's position and help customers organize the choice of goods sources. Organize commodity sales according to customer's demand and purchase behavior. Study the customer's buying behavior to meet the customer's needs. Pay attention to providing quality service to customers.

2. Cost: In addition to money, customers spend time, energy and physical strength when buying goods, which constitute the total cost of customers. The total cost of customers includes monetary cost, time cost, spiritual cost and material cost. Because customers want to minimize the related costs, including money, time, spirit and physical strength, so as to satisfy themselves to the greatest extent, retail enterprises consider the total customer cost that customers are willing to pay to meet their own needs. Strive to reduce the total purchase cost of customers, reduce the purchase cost and marketing expenses of goods, reduce the price of goods and reduce the monetary cost of customers. Strive to improve work efficiency, reduce customers' time expenditure and save customers' purchase time. Provide detailed information to customers through various channels, provide customers with good after-sales service and reduce their mental and physical consumption.

3. Convenience: Great convenience for consumers is an issue that retail enterprises should seriously consider in the current situation of excessive competition. As mentioned above, when choosing a geographical location, retail enterprises should consider regional selection, regional selection, location selection and other factors, and consider the accessibility of consumers, so that consumers can easily reach stores. Remote consumers can get close to shops through convenient transportation. At the same time, in the design and layout of the store, we should consider the convenience of consumers' access, going up and down, visiting, browsing and choosing, and payment and settlement.

4. Communication: In order to create a competitive advantage, retail enterprises constantly communicate with consumers. Communicating with consumers includes providing consumers with information about store location, goods, services and prices. Affect consumers' attitudes and preferences, and persuade consumers to patronize stores and buy goods. Establish a good corporate image in the minds of consumers. In today's highly competitive retail market environment, the managers of retail enterprises realize that communication with consumers is more important than choosing appropriate commodities, prices, locations and promotional activities, which is conducive to the long-term development of enterprises.