Can a fire instructor do this for a company that sells fire-fighting equipment alternately?

Of course you can. However, being a lecturer and doing marketing at the same time may not sell well.

Marketing considerations:

1. Marketing operation management: Due to intensified competition, product and channel proliferation, market expansion and differentiation of media and interactive channels, the complexity of marketing operation has increased. In this case, the marketing function must strive to achieve a higher degree of standardization and automation in order to promote higher efficiency and productivity, and better adjust resources and activities to make them consistent with the overall goal.

2. Visibility, reliability and value measurement of marketing effects: As the amount of marketing expenditure and the complexity of marketing activities increase, the visibility of emerging marketing effects poses a meaningful challenge in the whole enterprise and all distribution channels.

Similarly, the measurement system must change from evaluating a single project to determining the best time, cooperation and sequence of targeted communication and interaction, and evaluating the impact of all customer values.

3. Customer and market insight era: In addition to traditional competition analysis, market research and customer survey, enterprises must also be able to acquire and master a large amount of customer and market information.

To do this, we need methodical methods in data acquisition and quality management, analytical skills and the ability to turn data into meaningful insights. We also need the ability to apply insights to strategic planning, tactical project development and interaction management.