What is the connection between "marketing" and "e-commerce"?

Traditional marketing is the foundation of e-commerce development. Whether it is traditional marketing or emerging e-commerce, the core is the word "marketing". Its economic essence is the same, but the realization methods and channels are different. Emerging e-commerce is the improvement and innovation of traditional marketing mode, which is developed on the basis of traditional marketing economic theory combined with modern high technology. E-commerce is an extension of traditional marketing concept in the network age.