What is the difference between marketing and promotion?

Figuratively speaking, marketing means that enterprises open the market first and then open the factory. Marketing is different from promotion, promotion is just a marketing means, and marketing is the overall strategy of an enterprise.

The professional meaning of marketing personnel refers to professional managers who are engaged in market research, market forecasting, commodity (product) market development, commodity market launch planning, market information management, price management, sales promotion and public relations in the marketing management activities of various enterprises and institutions. The professional characteristics of marketers are essentially different from those of salespeople. Salespeople belong to the category of operators in the process of production and operation, while marketers are engaged in professional management in enterprises. The nature of their work determines that marketers should have higher management quality and various skills. According to the modern management concept, marketing is to make promotion unnecessary. With the development of social economy and the progress of technology, the traditional promotion work can no longer meet the needs of enterprise management, and fewer and fewer products will be sold by personnel.

The difference between marketing and promotion:

(1) The starting point is different.

The starting point of promotion is factories and plantations, and the starting point of marketing is the market.

(2) The centers are different.

Promotion is product-oriented, and marketing is customer-oriented.

(3) Different means.

The means of promotion is promotion, and the means of marketing is the overall marketing activities of the enterprise.

The end point of promotion is to make profits by selling products, while the end point of marketing is to meet the needs of customers and make profits.