Legal regulation of webcasting

Legal analysis: The platform is required to strengthen the management, review and real-time inspection of the marketing information content of the live webcast, take management measures for high-risk marketing behaviors suspected of violating laws and regulations, provide paid diversion services, undertake corresponding platform responsibilities, establish and improve the protection mechanism for minors, strengthen the online and use management of new technologies, new applications and new functions, establish a hierarchical management system and blacklist system for operators' accounts in live broadcast rooms, and establish and improve the complaint reporting mechanism.

Legal basis: Measures for the Administration of Webcast Marketing Article 1 In order to strengthen the management of Webcast Marketing, safeguard national security and public interests, protect the legitimate rights and interests of citizens, legal persons and other organizations, and promote the healthy and orderly development of Webcast Marketing, according to the Cyber Security Law of the People's Republic of China, the Electronic Commerce Law of the People's Republic of China and the Advertising Law of People's Republic of China (PRC).